Block by Block: A Show on Web3 Growth Marketing
Each week, I sit down with the innovators and builders shaping the future of crypto and web3. Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block. Let’s build something incredible, together. All onchain.
Episodes
Summary
In this episode, Clouted from ETH Strategy speaks with Peter Abilla and breaks down how they are trying to build an autonomous, on-chain “investment bank” for Ethereum. He walks through how Michael Saylor’s use of convertible notes inspired their structure, why volatility is the raw material for the strategy, and how the protocol aims to grow a large ETH-denominated treasury over time. We talk about execution risk, product m...
Summary
In this conversation, Alex Miller from Stacks Labs discusses with Peter Abilla the evolution of Bitcoin and the Stacks ecosystem. He shares his journey into Bitcoin, emphasizing its role as a competitive force against fiat currencies and the importance of decentralizing trust. The discussion covers the unique features of Stacks as a Layer 2 solution, its growing developer ecosystem, and innovative applications like dual...
Summary
In this conversation, Peter Abilla interviews Alex Shevchenko, head of Aurora Labs and a key developer of NEAR Protocol. They discuss the impressive growth of NEAR Intents, its innovative approach to cross-chain interoperability, and the importance of user experience in crypto transactions. Alex explains how NEAR Intents differentiates itself from traditional bridges and centralized exchanges, emphasizing the need for a...
Summary
In this episode of the Block by Block show, Peter Abilla interviews Dom Ryder, the founder of Alvara.xyz, a decentralized finance protocol that aims to revolutionize crypto asset management. Dom shares his journey from traditional finance to the world of DeFi, highlighting the injustices he faced in the industry that inspired him to create Alvara.xyz. The conversation delves into the unique features of Alvara.xyz, ...
Summary
In this conversation, Erick Ho, co-founder of Function Network, shares his journey from creating a RuneScape bot to developing a managed AI cloud platform. He discusses the challenges of sustainability in open source models, the role of blockchain in coordinating AI transactions, and the importance of personalization in AI agents. The conversation also touches on the competitive landscape of AI and crypto, as well ...
Summary
In this conversation, Simon Jones, co-founder of Reya, discusses the innovative architecture of their decentralized exchange (DEX) that achieves both speed and decentralization. He explains the target audiences for Reya, including hobbyist and institutional traders, and how the platform is designed to meet their needs. The discussion also covers Reya's unique revenue models, marketing strategies, competitive p...
Summary
In this conversation, Nick Emmons, founder and CEO of Allora Labs, discusses the Allora Network with Peter Abilla, a decentralized platform aimed at improving machine learning through collaboration among various AI models. He explains the structure of the network, the roles of different participants, and the importance of data in AI model development. Emmons also highlights the incentives for network participants, ...
Summary
In this conversation, Varun, co-founder of Hibachi.xyz, discusses with Peter Abilla the innovative features and technical aspects of their decentralized trading platform. He emphasizes the importance of privacy in trading, the unique technical stack that supports Hibachi, and the strategies for community engagement and liquidity. Varun also shares insights on the competitive landscape of perpetual trading exchanges and ...
Summary
In this conversation, Peter Abilla interviews Kevin Kap, co-founder of WCM, a capital-efficient trading venue. They discuss the origin of WCM, the identification of market inefficiencies, and the importance of capital efficiency in trading. Kevin explains the role of their unique risk engine, the integration of spot, perps, and lending, and how WCM aims to educate users and simplify trading strategies. They also to...
Summary
In this conversation, Justin from Zeus Network discusses the innovative solutions being developed to bridge Bitcoin and Solana through their programmable library. He highlights the technical challenges faced in cross-chain messaging, the current state of the Zeus Network, and the future plans for expanding into other cryptocurrencies like Litecoin and Dogecoin. The discussion also covers community support, institut...
Summary
In this conversation, Asaf Nadler, co-founder of Addressable, discusses his journey from military service in the IDF to entrepreneurship in the Web3 marketing space. He highlights the unique challenges of marketing in a blockchain environment, particularly the issue of user anonymity and the need for effective user acquisition strategies. Addressable's innovative approach, including the introduction of the 'co...
Summary
In this conversation, Emanuele Franciani, founder of Dusk, shares his journey into the world of crypto and blockchain, detailing his background in avionics and how it influenced his approach to developing Dusk. He discusses the vision behind Dusk, focusing on the importance of privacy and compliance in blockchain technology, and how Dusk aims to create a financial market infrastructure that addresses these needs. E...
Summary
In this conversation, Harry Horsfall, co-founder and CEO of Flight3, shares his insights on the current state of the crypto market, the challenges and opportunities in African crypto markets, and the regulatory landscape affecting the industry. He discusses his journey into crypto, the importance of community building, and how Flight3 serves various crypto projects through marketing and support. The conversation highlig...
Summary
In this conversation, Jay Kurahashi-Sofue, CMO of Eco Protocol, shares his journey from the music industry to the world of crypto marketing. He discusses his experiences at Ogilvy, the challenges of scaling marketing teams in the crypto space, and the importance of emotional messaging in technical industries. Jay also highlights the brand strategy behind Avalanche and introduces Eco Protocol, emphasizing its role in the...
Summary
In this conversation, Jim discusses his journey with Catalyst Systems, the challenges of interoperability in the crypto space, and the importance of customer development. He reflects on the ease of launching Layer 2 solutions, the need for differentiation, and the pivot towards focusing on alternative virtual machines (VMs) to better serve the market. Jim emphasizes the significance of understanding user needs and ...
Summary
In this episode of Block by Block, Peter Abilla sits down with Erbil Karaman, co-founder of Huma Finance, to unpack PayFi, income-backed DeFi, and the broken state of cross-border payments. Erbil explains how PayFi uses blockchain and stablecoins to give merchants instant access to cash flows that today are trapped in legacy rails for days or even weeks. They dig into remittances, trillions of dollars locked in pre-fund...
In this conversation, Michael Heinrich discusses his journey into the crypto space and the founding of 0G (Zero Gravity), the first AI Layer 1 blockchain. He elaborates on the unique features of 0G, including its developer-friendly ecosystem, key infrastructure components, and the importance of community engagement. Michael also addresses challenges related to data availability and scalability, blockchain marketing with Peter Abill...
Summary
In this conversation, Mihir Kulkarni from Spectral Labs discusses his journey in the Web3 space, particularly his experiences at Coinbase and how they shaped his current role. He delves into the concept of AI agents in the crypto industry, emphasizing their utility and potential to enhance user experience. The discussion covers the development of Spectral Labs' products, including the collaborative nature of autono...
Summary
In this Block by Block episode, Peter Abilla sits down with Kony, CEO and co-founder of Gaib, to unpack how GPU tokenization can create real yield at the intersection of AI, DeFi and zero-knowledge crypto. Kony explains how his mix of finance, AI engineering and running an actual cloud business led him to see a gap: AI cloud providers have huge demand for GPUs but limited access to private credit, while crypto investors are ...
Summary
In this conversation, Naruto, a Developer Relations professional at Avail, discusses the challenges and strategies of marketing to developers in the crypto space. He shares insights on how he transitioned from a software engineer to a DevRel role, the importance of understanding different types of developers, and the effectiveness of hackathons and hacker houses in attracting serious talent. Naruto emphasizes the need f...
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