Summary
Nirav Murthy, co-founder of Camp Network, talks through how Camp is building a user-friendly IP licensing platform that blends AI and blockchain, and crypto marketing with Peter Abilla. The project shifted from a Layer 2 to a Layer 1 so they could control the tech stack, tailor the network to IP use cases, and support developers building on top of it. As AI becomes the default way new IP is created, provenance and licensing move from “nice to have” to “mandatory.” Camp is positioning itself as the infrastructure layer for this shift by making licensing programmable, cheap, and instant. Nirav also walks through what creator adoption looks like in practice, how Camp keeps users engaged, and why community plus product feedback loops matter more than hype in this category.
Takeaways
- Verticalized blockchains are emerging because general-purpose chains fall short for specialized use cases like IP
- Nearly all future IP will originate from AI tools, which makes on-chain provenance essential
- The current IP licensing market is slow, expensive, and controlled by intermediaries
- Smart-contract licensing unlocks new monetization models for creators
- Retention is a better signal than raw user acquisition in crypto
- Gamified product mechanics help drive repeat participation
- Feedback loops with early users guide product direction
- The entertainment sector is most likely to be disrupted first
- Community creates durable network effects around IP ownership
Chapters
(00:00) The Genesis of Camp Network
(03:03) Moving from Layer 2 to Layer 1
(05:58) What Camp Actually Solves
(08:46) IP Licensing in an AI-Native World
(11:39) Power for Creators
(14:44) How Buyers Fit Into the Model
(17:22) Ecosystem Growth and Metrics
(20:24) Creator and Buyer Journeys
(23:14) Go-to-Market and Marketing
(26:10) Lessons from Building Camp
(29:09) Competitive Dynamics
(32:07) Industries Most Likely to Be Disrupted
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