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June 6, 2021 37 min

As the population ages, there is a growing need for products and services to serve this demographic.

The Baby Boomer generation is aging rapidly in the US, with over 76 million people now falling into this category. These consumers are already spending money on everything from food to entertainment, but they have yet to be targeted by many companies who want their business.

Agetech helps businesses tap into this huge market by offering products and services designed specifically for the needs of baby boomers including housing, entertainment, health & wellness, travel & leisure, home & garden, consumer electronics as well as financial planning tools like retirement calculators and other resources for retirees who are looking forward to their golden years!
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Timestamps:

[00:00]
Pre-intro dialogue from Max Zamkow

[02:20]
Introduction

[02:56]
What sorts of solutions and services does Age Tech cover?

[04:29]
What is your take on the explosion of Age Tech startups, financings, and exits in the past few years?

[07:29]
Do you think this large increase in Age Tech startups will continue? And if yes, for how long?

[09:25]
What company you invested in, do you think is going to have the biggest tangible impact on seniors in the short term?

[13:01]
Did you invest in any Visionary Age Tech companies that will change the face of senior living over a long horizon?

[14:47]
Are there communities implementing such technologies like Casper or is it something that we just continue to follow and ride through this absorption for a while?

[19:14]
What do you think are some of the biggest reasons Age Tech, startups fail?

[23:11]
What consumer product categories will have massive growth over the next few years due to the boomer demand?

[27:31]
I understand that you believe that most boomers are interested in senior living, but just not the current version of what we have today. So, can you explain what you mean by this?

[30:48]
How can Age Tech help us make a transition to the next phase of senior living?

[32:58]
Let's say once we're in the next phase, how can we market it to seniors too? So, they understand the change that has taken place? In other words, how can we get rid of some of the stigma associated with the phrase "Senior Living?"

[33:37]
Do you think getting rid of, let's say "stigma" may help combat some of the ageism that we're seeing too often in this country?

[34:36]
What do you think is your biggest strength that enables you to have a unique, impactful effect on older adults or investing in Age Tech for older adults?
--------------------

Bio:

Max Zamkow is the Founding Partner of Third Act Ventures, a seed-stage Venture Capital firm investing specifically in Agetech. Since 2016 he's made more than 22 investments across the spectrum of Agetech - from technology that helps people age-in-place, apps that help home care aides, devices that improve the quality of life in senior living, and platforms that help families deal with the loss of a loved one. Max received a BS & MS in Bioinformatics from Stanford University and before moving to the other side of the table was an integral part of Mobclix (acquired by Velti), NoiseToys (acquired by Jawbone), and Fav.tv (acquired by TVGuide.com). Max is known for his Agetech deals newsletters, co-leading Aging2.0 New York, and for successfully pitching DCM during a blackout.

Learn more about Max Zamkow here:
LinkedIn: https://www.linkedin.com/in/mzamkow/
Twitter: https://twitter.com/MZamkow

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