🎙️ "I'm 100 years old, which is why I've seen this before."That's Terence Kawaja. Creator of the LUMAscape. Founder & CEO of LUMA Partners. 37 years in investment banking. 55 years of comedy. And still calling balls and strikes in AdTech & Media better than anyone.If you've ever used a LUMAscape in a presentation, you already know his work. 24 million views. Published in The Wall Street Journal. Started as an internal tool he built to understand how the ecosystem actually worked.We have over 100 mutual connections so I know many of you already know Terry. Possible's Christian Muche officially introduced us recently but it's crazy that we have crossed paths for so long (and I even started at Salomon Smith Barney right after Terry had left after the AOL Time Warner merger - my interviewers worked on that merger too!)On BOSS this week, Terry dropped some real talk on AI in advertising:💡 "Creating agents is easy. Everyone's doing it." 💡 "Efficiency is a 10% improvement. Effectiveness is a 10x delta." 💡 First wave of AI in ad tech = workflow. The real differentiator? Decisioning.We also talked about: → Why he originally refused to do an AI LUMAscape and what changed his mind → How he separates signal from noise in a fragmented ecosystem → Why 70% of M&A advisory is actually psychology → His advice to his 20 year old self: "Trust your views"🎬 Full video + podcast link in comments 👇Who's someone you want me to interview next on BOSS? Drop their name below ⬇️
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