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February 16, 2022 51 mins

Why should an organization care about purpose? They exist for profit, don't they?
Haley Rushing is the cofounder and chief purposologist at The Purpose Institute. in this context, she advises large corporations on how to incorporate purpose into their mission. Often the results from doing this are nothing short of spectacular. She shares both why organizations should engage purpose, and she gives practical advise for how they can do so. 
In this episode,  you'll learn about:

  • How businesses use purpose to connect with needs
  • The three elements of a purpose-driven organization
  • Purpose discovery versus purpose activation
  • The relationship between profit and purpose
  • The benefits of purpose for an organization

Haley's links
The Purpose Institute
Book
LinkedIn

***
Want to connect? Email me at bradleywrightphd@gmail.com or connect on my LinkedIn page. 
Want to start your own podcast? This podcast is edited and produced (and music too) by Josh Gilbert. Contact him at   joshgilbertmedia@gmail.com. He specializes in working with early podcasters.

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