Brand-Led

Brand-Led

Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative

Episodes

November 29, 2021 14 min

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.

WE UNPACK
Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator

Why Lisa used to be resistant to using archetype...

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You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy. 

WE UNPACK

What brand personality is and why it’s an important piece in defining your brand voice and 
visuals.

How the personality you choose will determine the c...

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November 15, 2021 13 min

In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. 

The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of ask...

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November 8, 2021 16 min

Choosing a team to help you with your branding project can be big decision. Every studio has a slightly different process and deliverables, which can make it difficult to compare quotes. That's why, in the latest episode of the Brand-Led podcast, we're highlighting 5 factors you need to consider when choosing your branding team.

You don’t want to miss:

  • What to look for in an agency’s portfolio
  • The problem with looking for proj...
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    November 1, 2021 11 min

    This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.

    We discuss:

  • What self care is and explore reasons why it’s spiked in popularity over the past 5 years. 
  • Three ways brands are framing self care—as an instru...
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    Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research. Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.

    We discuss:

  • The best tim...
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    October 11, 2021 15 min

    There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

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    October 8, 2021 10 min

    Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

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    Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge.

    Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we’re unpacking what it means to be brand-led and why more and more businesses are making the switch.

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