Brand Newsroom

Brand Newsroom

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating. It focuses on content marketing, brand journalism, public relations, the media and advertising. Podcast hosts James Lush, Nic Hayes and Sarah Mitchell provide practical advice and great tips while guests include some of the biggest names in global marketing.... Show More

Episodes

February 18, 2019 7 min

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

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Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

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Mark as Played
January 22, 2019 18 min

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. ... Read more

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January 14, 2019 24 min

Brand Newsroom producer Dan Hatch makes his pick for his favourite episode of 2018.

 

www.brandnewsroom.net

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January 7, 2019 30 min

Brand Newsroom's James Lush picks his favourite podcast of 2018.

 

www.brandnewsroom.net

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December 18, 2018 25 min

Brand Newsroom's Nic Hayes picks his favourite podcast of 2018 to share with you.

After four years and 222 episodes, the team is on a break over the Australian summer. Nic and James will be back with new episodes and a fresh sound in 2019.

In the meantime, please enjoy our highlights of the past year!

www.brandnewsroom.net

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As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018.

We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself.

The guys discuss Facebook and Cambridge Analytica, Elon Musk, politics, Nike, Serena Williams, Australia’s Liberal Party,

Bra... Read more

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Gordon Jenkins is known as The Visible Guy.

He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success.

 

On My Desk
  • Gordon recommended an app called co
  • Nic recommended Read more

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  • Chris Smoje joins the podcast to talk about where customer service and branding meet.

    On My Desk
  • Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018
  • Chris’s recommendation was Mike House’s Thrive and Adapt
  • Nic’s recomm... Read more

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  • James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco.

    Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story.

    Links you might need
  • You’ll find Ray here
  • Take a look at the whole ... Read more

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  • Our topic today is effective sales enablement.

    It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side.

    Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective.

    On My Desk
  • Pam recommended Jay Baer... Read more

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  • November 9, 2018 1 min

    To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear.

    What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic... Read more

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    In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques.

    Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee.

    On My Desk
  • Sarah recommended a Read more

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  • October 30, 2018 24 min

    The team looks at mobile apps and asks “do I need an app for my business?” 

    Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor.

    On My Desk
  • Richard recommended Zwift
  • Sarah recommended t... Read more

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  • Jay Acunzo is challenging us to rethink marketing.

    He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker.

    Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing.

    On My Desk
  • ... Read more

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  • The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report.

    The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled.

    On My Desk
  • Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something ... Read more

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  • Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity!

    A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us.

    On My Desk
  • Donna recommended Glue by Tracy Ezard
  • Nic suggested the Read more

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  • The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling.

    Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers.

    Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    ... Read more

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    Lush client services manager, Adriana Robbins attended 2018 Content Marketing World.

    Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event.

    Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relatio... Read more

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    Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently.

    Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively.

     

    On My Desk
  • Sarah recommended the TTC Wrap-up newsletter by Tammy Tansley Consulti... Read more

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