Brand to Fan Show

Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.

Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna sh...

Matt Corey, the CMO of the Tampa Bay Lightning and Vinik Sports Group, joins Lauren on the Brand to Fan Show. With a career spanning roles at the PGA Tour and the Arthur Blank Sports and Entertainment Group, Matt brings a wealth of experience in storytelling, fan engagement, and brand building.

In this episode, we dive deep into the fascinating world of sports marketing—exploring fans' unique emotional connections with their teams ...

In this episode, host Lauren Teague sits down with Curtis Midkiff Jr., the Director of Social Engagement and Brand Partnerships at 23andMe, to delve into the captivating world of social media and brand management.

Curtis shares his wealth of experience, drawing intriguing parallels between brand strategy and DJing—emphasizing the importance of listening, authentic engagement, and balancing content with audience demand. They explor...

Host Lauren Teague dives deep into a conversation with workplace performance expert and author Henna Pryor.

Together, they unpack the essence of brand loyalty, the impact of technology on social interactions, and the importance of embracing authenticity and intentional efforts in building connections. From discussing fan gear sustainability to navigating awkward business and personal growth moments, this episode blends insightful ...

In Episode 31, we dive into YouTube sensation Judson Laipply's journey from viral 'Evolution of Dance' fame to becoming an in-demand professional speaker.

We unravel the power of unique branding, the complexity of internet fame, and the art of staying true to your craft amidst the allure of online buzz. Plus, we explore authentic fan connections, adapting to shifting platforms, and why carving out a niche is pivotal in...

Welcome to Brand To Fan, Episode 30, with your host, Lauren Teague, and special guest, Kristi Herold! In this episode, we deeply explore the power of play in building a successful brand.

Kristi, Founder of "JAM", started her journey by founding an adult rec sports league in Toronto. She has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team-building events.

Join u...

Welcome back to the Brand to Fan Show! In today's episode, we have an extraordinary guest joining us. It's none other than the legendary Dave Raymond, known as the Phillie Phanatic, the iconic mascot of the Philadelphia Phillies for 16 years! 

Dave shares his incredible journey of how he understood the insecurities of Phillies fans and used the Phanatic to create fun interactions with opposing fans. He also opens up about a...

Welcome back to another exciting episode of the Brand to Fan Show! In today's episode, host Lauren Teague sits down with the brilliant Ruby Newell-Legner, a visionary leader who has sparked service excellence across various industries. This engaging conversation delves into the fascinating world of fandom and how businesses can cultivate a loyal following. Ruby shares invaluable insights on the importance of leaders engaging wi...

On this Brand to Fan Show episode, host Lauren Teague flies solo. In today's quick episode, we explore unlocking possibilities for your customers. Inspired by a recent trip to the Oregon coast and a visit to a dedicated gluten-free brewery, I started thinking about how businesses can offer unique experiences and opportunities that set them apart from the competition. So, join me as we dive into the questions you should ask your...

When Lauren Teague and Brittany Hodak get together, you know some brands' ears are burning! These two are obsessed with fandom in all shapes and experiences. Discover the secrets to transforming customers into superfans with author, speaker, and podcast host Brittany Hodak on this episode of #BrandtoFan Show. Explore how fandom, CX principles, and compelling storytelling can elevate your brand.

Brittany Hodak is an award-...

Welcome to the Brand to Fan Show with your host, Lauren Teague. On episode 25,  we have an incredible guest, Jim Knight, here to share insights from his extensive corporate training and development career. Get ready to dive into the importance of hiring the right people who align with company values, the impact of training and development, and culture's crucial role in an organization's success.

Jim Knight has written books...

Host Lauren Teague sits down with author Phil Mershon to dive deep into creating memorable experiences and building a tribe of loyal fans for your brand. They explore the power of harnessing big ideas, making intentional choices to enhance business relationships, and the science behind crafting genuinely unforgettable events. Listen to them discuss the importance of first impressions, overcoming resistance, and the future of person...

Theresa Rose is a renowned brand and business crystallizer who has helped countless thought leaders clarify, amplify, and monetize their brilliance. Together, Lauren and Theresa delve into the power of deep emotional connections, the importance of co-creation and collaboration, and the role of simplicity in building a loyal fan base. From the influence of iconic shows like Carol Burnett and I Love Lucy, to the power of visual model...

On this episode of the Brand to Fan Show, host Lauren Teague welcomes Ryan Berman, founder of the consultancy firm Courageous and host of The Courageous Podcast.

Their conversation dives deep into the power of courage, authenticity, and the importance of creating fans for your brand. These two leaders discuss the impact of courageous leadership and how it can captivate both internal and external audiences to tell stories that invi...

On this episode of the Brand to Fan Show, host Lauren Teague welcomes Grayson Hogard, co-founder of Grove Cookie Company, to discuss how he and his wife Marie have built their business by understanding the impact of word-of-mouth, relationships, building trust and advocacy for their customers and partners. They talk about the benefits of being part of B2B gifting platforms large enterprises use and the importance of customer servic...

Unleashing the power of fandom and building relationships one ripple at a time! In this roundtable episode of #BrandtoFan, Lauren Teague is joined by Kimberly Voorhis, Carrie Hellbusch, and Ashley Ruiz to discuss the role of trust, emotional touchpoints, and personal connections in creating a strong and loyal community around your business. Come with us as we take a look back at our favorite moments from the first 20 episodes of Br...

In this episode of Brand to Fan Show, Lauren Teague delves into the new trends on LinkedIn that can help businesses succeed on the platform. In addition to discussing how to showcase company culture and values, Lauren also shares an interview with Seth Bridges and the evolution of social media. Furthermore, Lauren highlights the importance of building relationships and cultivating fans instead of solely focusing on grabbing attenti...

In this episode, we chat with Scott Stratten of UnMarketing, who shares insightful and entertaining stories about fan engagement and personalized experiences. As a huge music and sports fan, Scott explains the importance of treating fans as fellow human beings and recounts touching interactions he's had with famous musicians. He also offers valuable insights for businesses on building relationships with customers, including the...

In this episode, social media sports OG Jeramie McPeek shares his insights into the evolving role social media is playing in the sports industry. Plus, he shares a few gems about big-name clients and what it takes to get them to open up. Jeramie joins host Lauren Teague to discuss authenticity's importance, defining a brand's voice and tone, and measuring fan engagement. Tune in to learn more about the challenges and opport...