Margie Agin is the founder of Centerboard Marketing and author of the book Brand Breakthrough. In this episode, she shares her insights on developing the messaging and positioning for a company, how she does market research and more. We also discuss why brand projects can fail.?
Among other things we discuss the origin story of a company - how that story can be powerful in explaining why the brand was created. It humanises a company. In this episode we cover:
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