In this episode, Phil Barden, author of the book Decoded - the science behind why we buy,? discusses brand strategy, goals, people’s buying behaviour and how best to work with designers to create visual designs to reflect your brand.?
Phil bridged the gap that he identified in traditional research techniques by turning to decision science for insights into people’s buying decision. This episode is invaluable if you're looking to better understand your customers and apply your findings to developing your brand strategy.?
?Phil talks about goals as a way to better understand people’s behaviour and explains the science behind it. In this episode we cover:
?You can find Phil Barden on the following social media links & his book website.
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