Stephen Willard discusses his unique employee-focused approach to all things brand related, and how he goes about supporting his clients to identify new names.
- To build highly democratic brands where employees feel a part of the process – something that appeals to Millenials.
- Their approach to branding is bottom-up rather than top-down, ensuring employee inclusiveness across the organisation
- He discusses his approach to developing new product names in the tech industry, financial services and insurance
- His strong belief in empowering employees and rousing their emotions is his defining approach
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