Brand (R)evolution Podcast

Brand (R)evolution Podcast

CONNECTION | COMMUNITY | CONTRIBUTION | CURRENCY

Episodes

September 30, 2020 40 min

Support | Encourage | Inspire

Access Part 1 of Cheryl’s interview with Angeles Echols-Brown here. This is part 2.


Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

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Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

How do children, many of whom have little family support structure, break free from generations of poverty, find enco...

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In this episode, Cheryl and Patricia discuss: 

  • How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.
  • Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
  • You Can Heal Your Life brand legacy and global reach through trademark licensing.
  • Licensing is a means of establishing greater professionalism and credibility in leader training.
  • Key Takeaways: 

  • People have evolved t...
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    In this episode, Cheryl and Lee discuss: 
  • Community building through communication design
  • Connection with your community 
  • Education marketing, taking time to lay the foundation and build before you launch 
  • Evolving your brand as the needs of your client base evolve 
  • The importance of marketing communication
  • Key Takeaways: 
  • Community involvemen...
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    In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service...
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    In this episode, Cheryl and JP McAvoy discuss: 

  • His work with clients such as Elon Musk in developing growth and exit strategies.  
  • The importance of building a successful launch ramp at the outset of a start up’s creation.  
  • The value of creating a separate holding company for the brand’s intellectual property assets. 
  • How to create a company that becomes legacy.
  • Key Takeaways: 

  • Structure the company for growth and future in...
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    In this episode, Cheryl and Alex Mandossian discuss: 

  • Storytelling for people who hate to sell.
  • How to turn objections into questions into answers that solve the problems faced by customers.
  • The value of telling the business owner’s origin story. 
  • Using case studies as client stories to showcase the value of the offer. 
  • Key Takeaways: 

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    In this episode, Cheryl and Doug discuss: 

  • The principles of Doug’s Nice Guys in business brand. 
  • His start in podcasting and the creation of his Turnkey Podcast production company. 
  • The value of podcasting as a marketing and branding tool 
  • Some of the myths around podcasting and how to monetize your podcast. 
  • Key Takeaways: 

  • Aim for a win-win in business transactions. 
  • Use podcasting to build your brand and generate leads. 
  • Yo...
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    In this episode, Cheryl and Jason discuss:  

  • How to customize your business to work with your strengths 
  • Targeting your ideal client 
  • Finding the right agency to help you strategize 
  • Making connections as a business strategy 
  • Key Takeaways: 

  • Figure out where you want to go with your business 
  • Only you can identify your own niche 
  • A good agency asks the right questions 
  • It’s about building relationships 
  • “So how do we put it all together…...

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    In this episode, Cheryl and Patti Mara discuss: 

  • The inherent value of a thoughtfully designed and delivered customer experience. 
  • How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
  • Customer service as brand differentiator. 
  • The four steps of Patti’s “absolutions recipe” to create a great customer service experience.
  • Key Takeaways: 

  • The entrepreneur/business owner set...
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