Brand (R)evolution Podcast

Brand (R)evolution Podcast



September 30, 2020 40 min

Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should at...

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Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles' story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduat...

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Global Brand Extension through trademark & licensing programs. How Louise Hay's, Heal your Life legacy lives on with Dr. Patricia Crane.

The post Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane appeared first on Brand (R)evolution Podcast.

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And you actually even said "a movement", but it really is a movement. It's raising awareness so we can move together in the right direction. And I talk to my team about that too. "How do you create a movement?" We talk about moonshots and abundance. And so when you're thinking of like, "what would the moonshot look like?" And what would be the entry level to the moonshot? And part of it is just having the conversation to know that'...

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Play a game as to “how can I get this customer who's really pissed off about something, to love the company and love me?" … I would figure out what they needed and what they were looking for. But that's what you do all the time, not just on a phone call, but you need to do that as you're interacting with your existing customers. That's why an email today, if you have a big email list of buyers and prospects, for instance, if you're...

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Time and time again when people say the value that the attorney adds. That's invaluable what you did for them, because the business owner doesn't usually appreciate it, certainly at the outset what's actually occurring, but as you say, simply by separating the ownership of the name and then licensing it, you maintain control. I've had a handful of clients similarly be ecstatic with some advice I'd given them earlier on. As attorney...

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The Objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of Objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Asked Questions, and then put the answers? Wouldn’t that give you an advantage? And you still haven’t broken ground, you’re still underneath the soil. Now, to advance the metaphor. Let’s...

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Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster:

• You don't have to be technically savvy in order to start a podcast.
• You don't need a lot of money to start a podcast.
• You don't have to be extroverted in order to start up a podcast.
• You don't have to be a celebrity in order to be successful at podcasting.
• And you don't need a big audience for a podcast ...

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So it's about figuring out "What do you like, what do you have passion about, what do you have knowledge in? What would you do, if there was a particular industry that you would work in that you were only going to be paid after they had success? Which one would you have the quickest success in?" Then it will start to be a little bit clearer for you. And then once you figure out who your market is, because then you can figure out "a...

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In this episode, Cheryl and Patti Mara discuss:  The inherent value of a thoughtfully designed and delivered customer experience.  How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator.  The four steps of Patti’s “absolutions recipe” to create a great customer […]

The post Customer Experience is Brand Experi...

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