January 20, 2026 • 44 mins
We’re kicking off 2026 with a reflective, grounding, and honest conversation. In this episode of Branded & Booked, Tina and Kailee recap the end of last year, share their intentions for the year ahead, and dive into the non-business work that quietly transformed their businesses.
We talk about the behind-the-scenes shifts that made the biggest impact, including:
- Learning how we work best through schedules, routines, and energy cycles
- Navigating our personality types and honoring them in business
- Finding balance to avoid burnout (instead of pushing through it)
- Setting stronger boundaries and going to therapy
- Getting our finances organized and aligned with our goals
This episode is a reminder that growth doesn’t always come from doing more — sometimes it comes from slowing down, getting honest, and building a life that actually supports your business.
If you’re entering 2026 craving more alignment, sustainability, and clarity, this one’s for you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kailee Nauman (00:00):
Okay, yes, you could do all these things for
business, but there's so muchmore behind the scenes that you
probably need to work on inorder to get to where you want
to be in business.
Tina Floersch (00:29):
There we go.
We are ready.
We've been recording.
Duh! That's how we get the bestsound bites.
Making monster noises overhere.
yOh boy.
Welcome to our lives.
Kailee Nauman (00:49):
This is me.
This is, is that how that songgoes.
Tina Floersch (00:54):
I think that was a different song, but I mean
maybe it's not.
I don't know.
Kailee Nauman (01:00):
One will never know.
Okay.
A little.
Tina Floersch (01:06):
Shake it out.
Kailee Nauman (01:08):
I wanna wear my glasses, but they're dirty.
Okay.
Ready?
Tina Floersch (01:15):
Yeah.
Kailee Nauman (01:17):
Hi everyone.
Welcome back to Branded andBooked.
Welcome to a new year.
I was gonna say a new season,but we don't be doing seasons
anymore.
Yeah.
Tina Floersch (01:28):
And technically, once again, it's not technically
the new year because thatdoesn't happen until April, but
this is the new calendar year.
2026, baby.
Kailee Nauman (01:39):
I know a uh 11-year, correct?
Tina Floersch (01:44):
A one year.
Kailee Nauman (01:44):
A one year.
Yeah, because yesterday was111.
And then it's the year of thehorse.
Tina Floersch (01:51):
Well, again, not until I think I think the year
of the horse actually doesn'tstart until February.
So we're still in the year ofthe snake.
Because it's the Chineseastrology.
This is the horse snake thing.
Kailee Nauman (02:07):
I love that we lean into all these different
energies, though.
It last year being the year ofthe snake, and I guess the
energy now made so much sense.
Like, even if we go back andlisten to the old episodes that
we recorded, there were numeroustimes where I said, Oh my gosh,
I feel like I'm crawling out oflike I'm peeling.
(02:30):
And I for the longest time Iwas like, Oh, butterfly,
butterfly.
But the snake made so much moresense because it I didn't feel
like I was coming out to be thebutterfly.
It was like I'm still the sameperson, just refreshed, revived,
renewed.
Tina Floersch (02:48):
Yeah, that makes sense.
Yeah, I can I can definitelyrelate to that.
Kailee Nauman (02:53):
Are you ready for the new year?
You're ready for 2026?
Tina Floersch (02:56):
I am.
I wasyou and I talked, and we were we
were both like so ready to bedone with 2025.
I don't know what it was.
Like the holidays were great,had a good time.
But man, I was ready to just bedone.
Kailee Nauman (03:09):
The very end of the year for me was a lot.
December was big.
We were doing a lot.
There was a lot of moving pieces in December.
Tina Floersch (03:16):
Yeah, you were.
Kailee Nauman (03:17):
Um Tina and I had a fun first time, which is so
weird to say for us since we'vebeen friends for so long.
First time trip together, justher and I.
Tina Floersch (03:28):
I know.
Kailee Nauman (03:29):
And that was the last episode that we put out.
And it just felt really good.
And then I came home and thengosh, what happened after that?
What wasn't somebody in townwhen I came home or something?
Tina Floersch (03:43):
Kylie?
Kailee Nauman (03:44):
Yeah.
So Kylie came into town andthen she left.
And then I immediately went toDenver.
Tina Floersch (03:50):
Yep.
Kailee Nauman (03:51):
And I was there for a week.
Came back, signed to get my newhouse.
Spent all the holidays moving,unpacking.
We you and I spent Christmastogether, which was nice, very
low-key.
But and then Zach's parentscame into town.
So December was like boom, boom,boom, boom, boom.
Tina Floersch (04:12):
I know a lot that was happening.
Yeah.
Yeah, it it's been a whirlwindfor sure.
And I'm my uh my boyfriendmoved in with me right before
Thanksgiving.
I think we talked, did we talkabout that on the last episode?
I don't know if we did.
Anyway, so he moved in with meand we've been living together
(04:32):
now, and that's been anadjustment.
It's been really nice to havehim close by though, because we
did used to live two hours away,and he's at a new shop, and
that energy has been really niceto have him here.
And but it just takes it just isa it's also a learning curve,
too.
Of you know, I've been I'vebeen alone, I've been single and
(04:54):
living by myself for four yearsnow, so it's crazy to think
that it was four years.
I know, I know much neededalone time, and it was also it's
just been an adjustment.
It's been really nice, yeah.
But an adjustment, and likerelearning like, okay, I still
(05:16):
got work, I still got clients,and I've I um yeah, yeah.
Speaking of, I hit my financialgoal, my revenue goal.
Kailee Nauman (05:26):
So we're glad you brought that up.
If you didn't, I was going to.
Tina Floersch (05:30):
At the very last minute, I like signed another
website right at the like firstcouple weeks of December.
I was only like a couplethousand dollars away.
And I was like, all right, Igot if this is where I end up,
I'll you know, I got reallyclose and I'm really proud of
myself.
And then that last one hit, andI was like, what?
(05:51):
So yeah, that was really crazycool to hit that revenue goal.
All by myself.
Like, what?
Kailee Nauman (06:04):
Yeah, I'm so freaking proud of you.
It's you literally made theamount that like most of us make
at like a corporate job.
Tina Floersch (06:14):
Yeah,
Kailee Nauman (06:14):
that's incredible.
Tina Floersch (06:15):
I know.
Kailee Nauman (06:16):
Congratulations.
Tina Floersch (06:17):
Thanks.
I know.
I'm like, what?
I did that by myself?
Like
Kailee Nauman (06:21):
you did, you did it.
Tina Floersch (06:22):
Holy shit.
And now I'm gonna double it.
2026.
I'm gonna double up, baby.
Kailee Nauman (06:29):
Six figures, let's go.
Tina Floersch (06:31):
Double up, baby.
Kailee Nauman (06:32):
Now all of you listening have to keep her
accountable.
So my goal actually is to hityour last year's goal.
So 50K.
Um, I had done, I sat down andI did all the math of everything
I've made in my business overthe last couple of years, which
was really cool to see.
(06:53):
And the most I've ever made withjust my eclectic business in a
full year was like over 27K.
And that's still really good.
Tina Floersch (07:02):
Yeah.
Kailee Nauman (07:03):
But I know I can double it.
Um, especially because lastyear I hit over 27 again, and I
didn't have as many clients likeat all.
Yeah.
So that's really good for theleast amount of work that I did
last year.
So
Tina Floersch (07:20):
yeah, and that was a big win for me too.
With last, like with hittingthat 50k was I had
I just got full body goosebumps.
I had such an immense amount ofthat work life balance that I
really wanted.
Like I upped my prices, I wassigning big packages, I was
getting, I was setting timelinesand getting them done.
(07:41):
Cause that's the other thingthat sneaks up on people is like
these projects.
I wasn't gonna name names.
Kailee Nauman (07:50):
I have projects that will last like six months
that I'm like, what am I doing?
Tina Floersch (07:54):
It's yeah, and it it does happen, and it's just
you know, I think because I workwith lawyers, they are so like
they wanted it yesterday kind ofthing.
So even my timeline, they'relike, What do you mean it's
gonna take three weeks?
I'm like, this is all, the best I can do!
you know, like so I think partof it is that, and um
(08:18):
so I am really thankful that itwas like such an, I don't want
to say easy, because that's notthe right word, but it was not
even effortless.
It just was balanced, it wasreally balanced.
I had moments where I had to sitand work on the weekends, you
(08:38):
know, like I'm working seven,seven days a week.
And then there's times where I'mworking one day a week.
So it really was, and it wasalways when I needed it.
If we were, you know,celebrating your birthday or my
birthday.
It was just this beautiful flowof being able to take time off
and go live and explore andplay, and then coming back and
(08:59):
being like, all right, I gottaput my head down for two weeks
straight, you know?
Kailee Nauman (09:02):
And not hit burnout,
Tina Floersch (09:04):
and not hit burnout.
We talked about that yesterday.
That was another big thing, isthat I got I got close.
There were some moments where Iwas like, whoo, baby, if I
don't pump the brakes and dosomething, I'm gonna, I'm gonna
burn out.
Kailee Nauman (09:14):
Like well, it's big that you acknowledge that.
I think that's the hardest partof being an entrepreneur is not
knowing when to pump the brakesand be okay with a little bit
of a slower time.
But I'm so proud of you.
This is so exciting.
Tina Floersch (09:31):
It's been uh, 2025.
Yeah.
It's been big for both of us.
And now I'm ready to see wherewe can take that energy into
this year.
Oh my gosh, yeah.
I feel like we're starting toup-level.
And for me, up-leveling alwaysfeels very uncomfortable because
I feel like I have to not letgo, but process through a lot of
(09:55):
past things that, you know,rather it's fears or just
memories.
I sit and like think aboutmemories quite a bit.
And so I wonder if some ofthose memories, I have to like
the motion held onto them.
I have to let them go.
So ready for the new year, butalso taking it one step at a
(10:15):
time.
Yeah.
Kailee Nauman (10:16):
Not feeling like I'm in a rush.
Tina Floersch (10:18):
Right.
Especially like with your newhouse and leaning into that new
energy and that new space.
I think it's a lot of yeah,shedding that skin, not
necessarily a butterfly, butlike taking up that room and
seeing what seeing what you dowith that space.
Kailee Nauman (10:42):
Yeah.
I have some stories to tellabout this new house, which I'm
very excited.
But before I do, and we jump infor today, we're gonna do our
card polls.
Tina Floersch (10:52):
Yeah, baby.
Kailee Nauman (10:53):
And I forgot mine.
They're all hanging out in abox at my house.
So I told Tina, I was like, Igotta put one just in my
backpack.
Tina Floersch (11:00):
Yeah.
Kailee Nauman (11:00):
So Tina has provided me with a beautiful
oracle deck today.
She went upstairs and she goes,What do you want?
I go, you choose.
So she chose the Cosmo VisionsOracle, and it says A Journey
Through the Space Between Livesby James R.
Eats.
Yep.
Beautiful.
So the cards themselves, yousaid there's what, three decks?
Tina Floersch (11:22):
There's yeah, it's a set my sister bought from
him.
And I've pulled from theseother the from the tarot decks
before.
And then this is the Oracle.
I think I've pulled from this awhile ago, but it's been a
minute.
But yeah, it's this set of threedecks, and it comes with this
gorgeous like a companied bookthat cut like comes with it.
It's a hardcover book.
Kailee Nauman (11:41):
It is stunning.
Tina Floersch (11:41):
It's stunning, it's gorgeous.
It was like this whole, I thinkit was like a Kickstarter.
Like he had just launched it,and my sister bought it for me,
and it was like a friend of herex or something.
So it came with books, a card,a bookmark, a uh a card, like
table, like what do you call it?
Like an altar cloth.
Yeah.
It was like this whole set thatshe got me.
(12:03):
It was really, it's really,really pretty.
Kailee Nauman (12:04):
Oh, I love that.
So the card I pulled from it, Idon't remember if I pulled it
reverse or upwards, but I wasreading through it.
So I think I'm gonna share bothof them because I think it's
just a good card for the year.
Okay.
The card itself is two ofembers, and there's three women
that you can visibly see dancingin a circle.
(12:25):
There's another one that's kindof out of frame, but they're in
this beautiful, you could tellit's at night, they're in the
forest.
The sky is like a mosaic,almost like Vincent Van Gogh
type of painting.
It's so, so pretty.
And so the card reads Two ofEmbers, mirror card, two of
(12:48):
wands.
So as you stumble across apeculiar moment in the forest,
barefooted stone women linked inarms seem to have frozen
mid-dance.
Then you notice a heel lift offthe ground, and then another.
Soon their emotion begins topick up and they spin in the
night.
Flames twirl from the heat ofthe dancer's movements, and what
(13:10):
was once a statue is nowcompletely alive.
So the upright meaning is allabout planning, making
decisions, and leaving home.
And it says the presence isvery neutral.
So when the stone dancers showup in a reading, it indicates a
readiness for movement and anopportune time to expand for new
perspective.
(13:30):
Perhaps you have been stagnantrecently or have fallen into
your comforts.
You are not at the beginning orthe end of something, but near
the middle.
It is crucial to make moves andmake them soon.
You don't know how long themomentum will last before it
begins to slow.
So I really love that one justfor the time of this episode and
(13:51):
the timing of the new year, ofcourse.
But I really liked the reversemeaning, and I feel like it
spoke to me a little bit more.
Okay.
So fearing change, stagnant,immobile, and the presence is
challenging.
So it says, reverse the dancershave no footing, for they fear
that a single move will causethem to crumble.
But even if the dance were toend, wouldn't it be better to
(14:14):
have danced than not at all?
Oh this fear of change can becrippling, but change is the one
thing that cannot be escaped.
And when you understand that,you will no longer fear the
flow.
When this card reveals itself,it may be asking you to confront
those fears.
It may be causing you to playthings too safely.
We learned from the stonedancers that there will come a
(14:36):
day when you will no longer beable to dance.
So if you are able to now, thendo it and celebrate the mere
fact that you are alive.
Tina Floersch (14:45):
It is absolutely the reverse. That is so good.
Kailee Nauman (14:47):
I'm getting so emotional.
Tina Floersch (14:49):
Yeah, wow.
Kailee Nauman (14:51):
Yeah.
I think it's just like one ofthose things, too, just like the
world we're in right now.
And it's like there's so manybig things happening and within
all of our lives, but in theworld too.
And it's like just rememberingthat there's two things can
exist at the same time.
(15:12):
Like you can dance and bealive, but also have like those
fears.
Tina Floersch (15:16):
Yeah.
Kailee Nauman (15:17):
And I think we're all playing this dance of life.
Oh wow.
I don't know why that one gotme so emotional.
Tina Floersch (15:23):
I mean, it makes sense.
Yeah.
Kailee Nauman (15:25):
Yeah, that was a that was a good one.
That was really good.
Tina Floersch (15:31):
Okay.
So I pulled from the Angels andAncestors.
It's another Oracle.
I don't know what it was, I wentup there and I was like, I feel
like we need some Oracle energytoday to start this off.
Um, and so yeah, this is um adeck by Kyle Gray and actually
(15:53):
three cards through out flew outat me.
I'm gonna read just the top one,but I'll like I'll read the the
book for the just the firstone, but I'll read the card
titles of the other two afterthis first one because they all
kind of go together.
So the card that came out isShield Maiden.
Make plans and focus.
(16:15):
And it's this Viking warrior.
She has blue face paint andmarkings on her arm.
She's holding a sh a sword anda shield, and it's it's really,
really pretty.
Really, really pretty.
So this comes in three parts.
First part is the message (16:35):
have a plan or strategy in place
before moving forward.
The shield maiden is the femaleknight in shining armor.
In Viking traditions, womenwere seen as equal to men, and
so joined them on their raidsand fought with them on the
battlefield.
In this deck, the shield maidenbrings a fiercely feminine
energy, the power to be awarrior while retaining feminine
(16:57):
sensitivity.
She is ready to put her planinto action, she's ready to go
into battle.
Her medicine helps us movebeyond any unsettled feelings
when our plans start to takeshape and follow through with
our strategies in order to bewhere we want to be.
Shield maidens work together intimes gone by, in times gone by
to create shield walls ofprotection.
(17:19):
So she also shows us how towork with others in order to
bring our plans to fruition.
Extended message.
Taking some time to assess whatyour next steps will be.
All great warriors have a plan.
You are a sensitive being, andif you are not prepared for the
tasks you are taking on, youcould end up feeling exposed and
helpless.
(17:40):
The ancestor guidance that iscoming to you now is a reminder
that you have a warrior's heartand that you have it within you
to be more prepared and focusedthan you have been recently.
So have a strategy in place andthen let your guides support
you as you move forward.
And then the other two cardsthat came out were the Hermit,
Retreat and Recharge,and The Sage, be devoted and
(18:03):
committed.
Kailee Nauman (18:05):
Wow.
I feel like all of those cardsare big just for the year ahead.
Tina Floersch (18:09):
I know.
So I won't I won't read themessage for those, but I just
wanted to read kind of the likewhat the cards were.
So I thought it was reallypowerful that they were like all
three together.
Kailee Nauman (18:20):
No, seriously.
Cause it's like you're goinginto battle and then the
hermit's about coming back intobeing so reset.
Tina Floersch (18:28):
Yeah.
Kailee Nauman (18:28):
And then Sage, be devoted and committed.
Wow.
What a big card reading.
Tina Floersch (18:34):
I know.
Kailee Nauman (18:35):
Oracle cards were where it was at.
Tina Floersch (18:36):
I know.
I know.
Kailee Nauman (18:37):
Oh, that one got me so emotional.
Like I felt it in myheartstrings.
I was like, oh, I felt like itwas a message that a lot of us
needed.
Yeah.
These are beautiful.
Tina Floersch (18:49):
I know.
Kailee Nauman (18:50):
What a good card reading.
Oh, wow.
We wanted to start off this yeartalking about, you know, Tina
and I always we'll just bechatting and then we'll be like,
ooh, podcast episode.
And I just have felt for a whileI've wanted to talk about this
about like the things we havedone that have helped us in
(19:11):
business that have nothing to dowith business.
But have, you know, if we hadn'thave worked on these things
outside of business, we probablywouldn't be where we are.
Um, I think it's easy to listento the podcast or be on social
media and think that like likeyou said, oh, it's just easy.
(19:34):
Like, no, running a business isnot easy.
There's so much that has goneinto it.
It's been years of preparation,decades of learning and
education and kind of figuringout who we are as people.
And so, yeah, that's kind ofthe topic I wanted to bring up
today.
Because if I could give anybodyadvice, it's like okay, yes, you
(19:58):
could do all these things forbusiness, but there's just so
much more behind the scenes thatyou probably need to work on in
order to get to where you wantto be in business.
Tina Floersch (20:07):
Really.
Yeah.
And it goes back to even what Iwas saying was like just really
focusing on that balance.
Like you are at the core of yourbusiness and you have to make
sure that you're puttingyourself first above all.
Because your business doesn'trun without you.
I mean, it could, you know,maybe there's I'd I would hope
(20:28):
for every entrepreneur thatthere's a point where your
business will run without you.
But I think at the very core,at the very beginning, it is,
especially if you're asolopreneur and it's just you,
you don't have a team.
That's really like you have totake care of yourself.
Kailee Nauman (20:44):
You do.
You know, I've seen plenty oftimes where people's businesses
get way too big, way too quick,and they forget to focus on
themselves too in the process,and then their foundation
crumbles and their businesscrumbles, and then they crumble
because they lose like identityof self and who they are and who
they even are in theirbusiness.
(21:06):
Awnd I think you and I have donea great job of really just
being ourselves in our business,which has helped tremendously.
Tina Floersch (21:13):
Yeah.
Kailee Nauman (21:14):
Is getting to know who you are as a person,
how you like to run things, howyou work best.
Like,
Tina Floersch (21:21):
That's huge.
Kailee Nauman (21:22):
it was so big for me to be like, no, I just I
can't I don't wake up early.
I don't start my day early.
I start my day when I go to thegym at 10, waking up around
9:30.
And then I usually start workaround 11, 11:30, you know?
And having a little bit of alater start, later work night,
(21:43):
just it's so much easier.
And for a really long time, Iwas always told that, you know,
you need to have an eight tofive, you know, wake up early,
but I can't function in themorning.
So getting to figure out how youfunction best is so crucial.
Mm-hmm.
It really is.
And it and it does take a lotof work.
(22:05):
It takes a lot of experimenting.
It takes a lot of getting uhreally, really honest with
yourself.
Because A I think for a longtime it really was, I was trying
to fit a mold, like you said,that eight to five.
And I did that, and I I kepttrying it.
I have, I have tried.
(22:28):
I have tried having a job whereI have to show up at eight
o'clock or even be online ateight o'clock, and they it just
doesn't work.
It does not work for me.
I I don't do well with thatmuch like pressure, essentially.
Like I have to have the abilityto flow, like literally, my
(22:49):
business name is VISUALFLO, andlike my last name is Floersch,
FLO.
So it's literally in my name.
And I need that.
I need to have the ability toplay and flow.
And um, some days I'm showingup and I can crank out an
eight-hour workday.
Some days I I show up for anhour.
(23:10):
Like I, but it's taken me along time to accept that that's
just how I work.
And I sometimes need to takedays off where I don't do any
work at all.
And you know, I'm still hittingmy deadlines, but I may not be
available.
Or if I'm if I am available,I'm not really.
I think we talked about this theother day.
(23:31):
Like not really, I don't my myclients don't need to know where
I'm what I'm doing.
No.
If anything, your client shouldnot know your
schedule, like at all
and really like notoversharing, just sharing just
enough.
And yeah, that was kind of aplethora of things, but
it's so true.
(23:51):
Just getting to know how youwork as a human, you know.
Like, I think we always think,like, okay, how do we mold
ourselves into business?
Going back to you feeling likeyou had to fit that mold.
And I felt that too.
Like you had to do things acertain way, be a certain way,
and still do your job.
But that's a lot of the timehow many of us one hit burnout
(24:16):
to get angry.
That's why a lot of us end uphating our jobs, is it just
doesn't again match and alignwith like who you are as a
person.
So I think getting realistic waslike a big thing for us.
Um, and business aside, again,right?
Like Tina and I have worked onthis outside of business.
(24:37):
So rather that was learning ourroutines or, you know, figuring
out our sleep schedule.
Like it's so crazy.
I never thought that likehaving a sleep schedule would
really benefit me in business,but it has been tremendous
because your girl used to neversleep at all.
And then I'd be like, why am Ibarely functioning?
(25:01):
Oh, Kailee only gets four hoursof sleep at night.
Right.
Maybe that's why.
Yeah.
Um, or she'll like sleep for10, 12 hours a night.
Yeah, that's too much.
So I kind of have like a prettyconsistent sleep schedule now,
and that's helped me.
Tina Floersch (25:13):
It's a huge, like small thing that you can do.
Like, again, it doesn't have tolook a certain way.
As long as it's consistent,that's what's gonna benefit you.
If you're if you're going tobed around the same time, having
a night root, a nighttime likewindow routine that you know,
that those are just these thingsthat can really help keep the
(25:38):
balance.
Kailee Nauman (25:41):
So sleep, getting to know who you are as a
person.
I think a really big thing forme, and clearly we've seen it
with me being able to get ahouse, is like finances.
I educated myself until I couldnot educate myself anymore on
finances.
And I will preach that foreverand always now because it
(26:05):
without it, I definitelywouldn't be in a house right
now.
I wouldn't be debt-free otherthan the house now.
But um when I first starteddating Zach, and I've talked to
Tina about this too, about eightyears ago, I was about 20 grand
in debt.
And so I was upside down on acar, had tons of credit cards
(26:29):
because I would just shop likecrazy when I was younger.
And then um had all my studentloans.
And so around that time, I waslike barely living paycheck to
paycheck.
And when I started dating Zach,we talked about it and he's
like, I want you to move in.
And I was like, I don't feelcomfortable with that because I
can barely make it check tocheck.
(26:49):
Like, I can't afford rent.
And so he was like, Okay, well,let's sit down, let's create
you a budget.
And that was the first timeanybody has sat down and said,
let's look at your finances,let's look at your spending
habits.
Yeah.
And so he helped me a lot inthe beginning of just being more
conscious of it, being moremindful of like, okay, I don't
(27:12):
need to go to old Navy and buytheir clearance sale and add to
my 30 pairs of leggings that Ialready's on sale doesn't mean
you need to buy it.
Yeah.
Yeah.
So kind of changing my thinkingin that.
And pretty quickly I was ableto pay off my 20K in debt.
We sold the car I was upsidedown in.
Um, and then got really luckywith my student loans.
(27:35):
So if you haven't, if you'renew here, my student loans got
forgiven.
So I'm a very, very luckylittle duck on that one.
Um, but from there and thishouse, like I saved up a very
big deposit for this house.
And I feel so freaking proud ofmyself.
And if it weren't for meunderstanding my own personal
(27:56):
finances, my business woulddefinitely not be sustainable
and succeeding.
I've gotten very, very good nowapplying financial stuff to my
business to where like anytimeincome comes in, it goes into
little money buckets.
So I have like businessexpenses.
So that's programs I use, or ifI'm paying someone to help me,
(28:17):
then I pay myself because yougot to pay yourself in business.
I do.
I save quite a lot for taxes,probably too much, to be honest.
But then when it's tax article,that's a nice little change.
Um, but yeah, finances havebeen huge.
And I feel like when I firststarted in business, I would sit
with a coach and they would belike, You got to change your
(28:39):
money habits.
And I'd be like, I don'tunderstand.
What do you mean I have tochange my money habits?
Um, but it did.
It's since now that I'm on theother side and I've actually
faced my money fears or my moneyfrustrations or the trauma with
money from when I was younger,um, definitely would not be as
(29:02):
comfortable as I am nowfinancially.
So I will scream it from therooftops, like get your finances
in check.
I it's a huge, it's a hugepiece of it.
And honestly, it can be as easyas starting out, but with like
just looking at all of youraccounts every single day.
Like I open my bank accountsonce a day.
(29:25):
I look at my credit cards, Ilook at my checking account, my
personal checking account, Ilook at my business.
Like I know exactly how muchmoney I have every single day.
And I think it's a reallyimportant piece that I don't
that the older I get, the more Irealize that not a lot of
(29:45):
people do it.
And living with my sweet,amazing boyfriend, he has shown
me some things where like noteverybody does it.
Like we were talking about uhsubscriptions, and I was like,
Because I pay for my own andhe's paid for his own.
And it was like thisconversation last night where I
was like, Do you still pay?
(30:05):
Are you still paying for yourHulu?
And he goes, Well, I don'tknow.
I'm like, what do you mean youdon't know?
Yeah, what you don't know whatsubscriptions you're paying for?
Like, you probably don't needto pay for it because we're
using mine and I have thead-free one, so we don't need
your, you know, like those typesof things, and it just really
(30:26):
brought up that not everyonedoes it that way, and I think
there's a lot of avoidancearound looking at your accounts
because it can be it can bescary, yes.
It's not only scary, but Ithink also, you know, our entire
way of living, especially herein the US, is a lot of the time
(30:51):
money equates to success ormaterialism equates to success.
And I've also done a lot ofwork of like how I t I speak
about money.
Yeah.
I never thought I never thoughtthat really mattered, but
instead of being like, oh mygosh, I'm so broke.
Or I can't afford that, or Ican't afford that, I'll be like,
(31:12):
oh, it's not in budget anymore.
It's huge, or I'll say, youknow, that's something I'll save
up for.
I just can't right now.
And that has been monumental.
Like the fact, the fact that Isave so much for my house within
such a short amount of time isbonkers.
Incredible.
And I was still affording topay someone to help me with my
(31:35):
business, and I was still ableto afford the lifestyle that we
live here in Florida.
So it's just things like thatwhere it's like, oh wow, I've
really come a long way.
The way I started to get moreinto this is I would watch a lot
of YouTube, find someone onYouTube financially within the
(31:55):
financial world that you trust.
I follow a lot of educators onsocial media.
I found the ones that likeresonate with me, right?
Like, I'm sorry, but if you'regonna tell me that I can't go to
the coffee shop two times aweek because it's wasting my
money, I'm gonna be like, screwyou, I'm still gonna get my
coffee.
Right.
If it brings you joy, thenyeah.
(32:18):
Find it, make room in otherplaces.
I like to think people alwaysthink this is funny.
I always say, like, uh, that'slike two coffees worth of money.
So I'm not gonna buy it becauseI want my two coffees instead.
Yeah.
Yeah.
So things like that.
Just a give and take.
So definitely do yourself thefavor like if you're in business
(32:41):
right now and you're like notmaking money, I'm not making
what I want to make, like I'mstruggling with my finances.
You have to face your finances.
Yeah.
Sit down, get them in check,ask somebody who is good with
their finances, ask them forhelp.
Like, don't be afraid to askfor help.
I think talking about moneyamongst your circle is really
(33:01):
big too.
Huge.
Um, I don't really do it withmy friends and family too much,
but I mean, you and I talk aboutit a lot.
Um, Zach and I have started totalk about it even more.
I mean, we've been togethereight years, but like our money
was always separate.
But now that we have a house,we're like, oh, we have to be a
little bit more transparentabout money.
So it's just things like thatwhere it's like money is one in
(33:26):
our world of thinking energetic.
So it's like an exchange, butalso they're just numbers.
Yeah, they're just numbers.
I was trying to find thisvideo, I've been on my phone
trying to find because I saw itthis morning, and it was this
video about how money is water.
Oh, because it like I wish Icould find it.
(33:47):
It was so good.
It was this morning, but it wasbasically talking about like
money is water, and it does bestwhen it's moving kind of thing,
like instead of hoarding it andkeeping it, like moving it
through and using it and kind ofthat abundance like mindset.
If it if you oh, here, money isjust like water.
(34:12):
When it flows, it creates more.
When it sits, it evaporates.
Move your money with intentionto grow into skills, into
assets.
Yes.
Well, and there's so many coolthings about the money world.
Like, I almost think of it aslike a game now where it's like
you and I talked about this.
Instead of having your moneysit in a savings account, there
are literally savings accountsout there called high yield
(34:34):
savings accounts that make youmoney off of your money, which
blew my mind.
I was like, what are you eventalking about?
Yeah.
So I actually follow ToriDunlap.
She's the financial feminist,first 100K.
I really like her stuff.
She's all about femaleempowerment.
Her whole company is allfemale, but I love her podcast.
(34:56):
I think that's a great place tostart.
She has a book as well, butpodcasts tend to do more justice
for me.
But there's a lot there,there's so much free
information.
I know.
So much at our fingertips.
Like lean into it, talk topeople about it.
Buy a book, rent a book fromthe library, you know, like
there's there's a lot out thereto help, to help you.
(35:18):
Yeah, it'll help youtremendously in business.
Is there anything you feel likeyou've done that you were like,
oh my gosh, I wish I would haveknown this sooner?
I mean, it really was just kindof the balance thing, really
just not and like upping myprices.
(35:39):
That's what I did last year wasI upped my prices and I worked
less.
And that was just a huge pieceof running my business last
year.
Um, so that is kind of anotherfinancial part of it.
Um do you think like withoutbusiness, right, that would be
you working on like yourself-worth or like what did you
(36:02):
have to do in order to feelcomfortable with raising your
prices?
Yeah, definitely like theself-worth piece and and
acknowledging the skill set thatI have and really embracing it.
And I think it really had to dowith you and I talk about this
(36:25):
offline all the time of likethere are people out in this
world in top tippy top positionswho don't know what they're
doing.
And if they do know, they'redoing a pretty poor job at it.
And so, you know, it is alittle bit of too-tooting my own
(36:45):
horn.
Being like, no, I do know thesethings.
I have the skills, I have thethe these abilities, and I I
know what I bring to the table.
Sure, I don't, and you know,it's not end all, be all like I
know everything, but I think itis a little bit of like that
(37:08):
confidence piece of it, which wewant to do a whole nother
episode about.
Yes, yes, yes, yes.
So for sure, like theconfidence aspect of my skills
and what I bring to the table,and even just the the the
feedback that I get, reallylistening to that of what are
(37:29):
what are people saying andtaking that to heart, not just
being like, oh shush you, butbeing like, no, actually, I kick
some serious ass.
Like, yeah.
Yeah, taking pride in what youdo, I think is big and carrying
yourself with like kind of withyour head held, yeah, right.
(37:51):
Like outside of business too.
Um, I know I want to talk aboutconfidence so bad, but I know
that's gonna be like a wholeepisode that we're gonna dive
into, which I'm very excitedabout because I we get asked a
lot, like, I wish I had yourconfidence.
How are you so confident?
Yeah, that'll be a goodepisode.
We get to be literally a wholeepisode about that.
Yeah.
So, you know, it takes time andalso being like patience, I
(38:16):
think was very, very, very hardfor me to focus on patience in
life, patience in myself,patience in the process.
So that's been like a hugething I've been working on
behind the scenes is just beinglike patience with everything
that's unfolding.
Um, and it plays into likebalance again.
(38:36):
Boundaries.
Yes, boundaries was a huge one.
Going to therapy, that's yeah,top tier.
Yes.
I, you know, people again, yousee the stuff on social media or
the glimpses, or people justmeet you and don't know about
your past.
Like I went to, I think 10years of therapy, a decade worth
(38:59):
of time to sit and work throughmy childhood trauma, my current
issues, things I just could notget past, my guilt.
Um, because all of that bledinto my business.
And it's how I was runningbusiness in a scarcity mindset
with fear, charging little tonothing, feeling like I couldn't
(39:22):
work with bigger businessesyet.
Yeah.
So therapy was a big one.
Yeah, I'm in therapy most of mylife.
So just being able to get adifferent perspective that's
like not close to your life ishuge.
It's huge.
It's I don't, I'm not puttingall of my shit on the people
around me.
(39:42):
Like, I have an outside sourcewhere I can be like, just level
with me.
What is going on?
You know, am I am I going nutsor am I just, you know, and like
having an outside party toreally flush through things,
especially as a neurodivergentperson with anxiety.
Depression.
Um it helps a lot.
(40:04):
It helps a lot to really managethat.
Um also taking time to beoffline.
Yes.
Yesterday uh Kailee and I wentto the art museum.
So fun.
And it was such a fun, likelittle date that we had, little
adventure to just go look atsome physical art.
(40:27):
Oh, it made me feel so excited.
I'm I such an intuitive,empathetic person.
Like, I'm so good at beinglike, I can see something and
really channel either theemotions or picture myself as
that artist.
And that's one of my favoritethings to do is to go and look
at a museum and just like thinkabout what they were thinking in
that time or all the hours thatit put to create that, or who
(40:52):
knows what's going on in theirlife.
You know what I mean?
But yesterday I just thought itwas so cool.
I was like, oh, there's so manycreatives.
There was like ancient umpottery and sculptures and stuff
like that where like literallycenturies worth of art.
Yeah.
Just artists.
Yeah.
Just that off that off-screentime, being outside, go for a
(41:18):
walk, community, really.
I mean, there's a laundry listof things that you can really
that can really help you in yourbusiness and have helped me in
my business.
Yeah.
I know that social media tendsto be um kind of crucial for
small businesses, but I thinkyou and I have always made an
effort to, you know, if it's notaligning and not working for
(41:41):
us, it's not.
And look how, you know, lastyear I feel like you and I
weren't really on social media acrazy amount.
And we made good years worth ofincome for business.
And we did that throughnetworking and word of mouth.
And so, yeah.
And sometimes, like, again,going back to what I was saying
with the tarot card, like we areexposed to so much news, so
(42:05):
much stuff on our phones fromall over, and it's a lot that's
happening subconsciously thatlike we don't even know is fully
unfolding yet.
So sometimes it's just good tolike completely detach.
Yeah, you know, yeah.
I always like to think of uh Ihave a cousin who's a farmer.
Oh my god, yes.
And uh I met him last time.
(42:26):
I was telling Tina, I was like,you know, that man is just
going out, getting in his truck,working the beet fields,
getting in his truck, goinghome, probably drinking a beer,
putting his feet up, going tosleep, not thinking twice about
what's happening on socialmedia, what's happening in the
news.
And guess what?
Him and his mom and everybodyout on the farm have been living
(42:49):
a grand old life.
So I'm like, you know, itreally puts things into
perspective sometimes.
Sure does.
Well, wherever you are at inyour business journey or just in
life, first, we just appreciateyou being here.
Welcome to 2026.
And also, if you can giveyourself something to work on
this year, maybe give yourselfsomething behind the scenes
(43:12):
that's not business focused.
Do you need to work on yourmoney?
Do you need to work on yourboundary setting?
Do you need to work on yourself-worth and your confidence?
Uh so think about some thingsthat you can do that has nothing
to do with your business, butwill in turn positively impact
your business journey.
So yay.
Yay.
(43:33):
First episode of 2026.
Feels good, baby.
We appreciate you guys so much.
You can always find us over onInstagram, even though we said
we don't really post a wholelot, but still we're over there.
We message people a lot though.
I post on my stories.
Yeah.
We love to do a good storypost.
So you can find me, Kailee, ateclecticdesigns.co everywhere.
(43:57):
And you can find me, Tina,everywhere at visualflo.co.
And don't forget to look at thebranded and booked podcast
Instagram to see what thesetarot cards look like.
Yeah, I'll be posting those.
Um, we have an amazing seasonahead with some great guests.
We've already recorded one ofthem.
We can't wait.
So good.
Thank you so much.
And we'll chat with you soon.
(44:18):
And here's our signature.
Bye.
Okay, yes, you could do all these things for
business, but there's so muchmore behind the scenes that you
probably need to work on inorder to get to where you want
to be in business.
Tina Floersch (00:29):
There we go.
We are ready.
We've been recording.
Duh! That's how we get the bestsound bites.
Making monster noises overhere.
yOh boy.
Welcome to our lives.
Kailee Nauman (00:49):
This is me.
This is, is that how that songgoes.
Tina Floersch (00:54):
I think that was a different song, but I mean
maybe it's not.
I don't know.
Kailee Nauman (01:00):
One will never know.
Okay.
A little.
Tina Floersch (01:06):
Shake it out.
Kailee Nauman (01:08):
I wanna wear my glasses, but they're dirty.
Okay.
Ready?
Tina Floersch (01:15):
Yeah.
Kailee Nauman (01:17):
Hi everyone.
Welcome back to Branded andBooked.
Welcome to a new year.
I was gonna say a new season,but we don't be doing seasons
anymore.
Yeah.
Tina Floersch (01:28):
And technically, once again, it's not technically
the new year because thatdoesn't happen until April, but
this is the new calendar year.
2026, baby.
Kailee Nauman (01:39):
I know a uh 11-year, correct?
Tina Floersch (01:44):
A one year.
Kailee Nauman (01:44):
A one year.
Yeah, because yesterday was111.
And then it's the year of thehorse.
Tina Floersch (01:51):
Well, again, not until I think I think the year
of the horse actually doesn'tstart until February.
So we're still in the year ofthe snake.
Because it's the Chineseastrology.
This is the horse snake thing.
Kailee Nauman (02:07):
I love that we lean into all these different
energies, though.
It last year being the year ofthe snake, and I guess the
energy now made so much sense.
Like, even if we go back andlisten to the old episodes that
we recorded, there were numeroustimes where I said, Oh my gosh,
I feel like I'm crawling out oflike I'm peeling.
(02:30):
And I for the longest time Iwas like, Oh, butterfly,
butterfly.
But the snake made so much moresense because it I didn't feel
like I was coming out to be thebutterfly.
It was like I'm still the sameperson, just refreshed, revived,
renewed.
Tina Floersch (02:48):
Yeah, that makes sense.
Yeah, I can I can definitelyrelate to that.
Kailee Nauman (02:53):
Are you ready for the new year?
You're ready for 2026?
Tina Floersch (02:56):
I am.
I wasyou and I talked, and we were we
were both like so ready to bedone with 2025.
I don't know what it was.
Like the holidays were great,had a good time.
But man, I was ready to just bedone.
Kailee Nauman (03:09):
The very end of the year for me was a lot.
December was big.
We were doing a lot.
There was a lot of moving pieces in December.
Tina Floersch (03:16):
Yeah, you were.
Kailee Nauman (03:17):
Um Tina and I had a fun first time, which is so
weird to say for us since we'vebeen friends for so long.
First time trip together, justher and I.
Tina Floersch (03:28):
I know.
Kailee Nauman (03:29):
And that was the last episode that we put out.
And it just felt really good.
And then I came home and thengosh, what happened after that?
What wasn't somebody in townwhen I came home or something?
Tina Floersch (03:43):
Kylie?
Kailee Nauman (03:44):
Yeah.
So Kylie came into town andthen she left.
And then I immediately went toDenver.
Tina Floersch (03:50):
Yep.
Kailee Nauman (03:51):
And I was there for a week.
Came back, signed to get my newhouse.
Spent all the holidays moving,unpacking.
We you and I spent Christmastogether, which was nice, very
low-key.
But and then Zach's parentscame into town.
So December was like boom, boom,boom, boom, boom.
Tina Floersch (04:12):
I know a lot that was happening.
Yeah.
Yeah, it it's been a whirlwindfor sure.
And I'm my uh my boyfriendmoved in with me right before
Thanksgiving.
I think we talked, did we talkabout that on the last episode?
I don't know if we did.
Anyway, so he moved in with meand we've been living together
(04:32):
now, and that's been anadjustment.
It's been really nice to havehim close by though, because we
did used to live two hours away,and he's at a new shop, and
that energy has been really niceto have him here.
And but it just takes it just isa it's also a learning curve,
too.
Of you know, I've been I'vebeen alone, I've been single and
(04:54):
living by myself for four yearsnow, so it's crazy to think
that it was four years.
I know, I know much neededalone time, and it was also it's
just been an adjustment.
It's been really nice, yeah.
But an adjustment, and likerelearning like, okay, I still
(05:16):
got work, I still got clients,and I've I um yeah, yeah.
Speaking of, I hit my financialgoal, my revenue goal.
Kailee Nauman (05:26):
So we're glad you brought that up.
If you didn't, I was going to.
Tina Floersch (05:30):
At the very last minute, I like signed another
website right at the like firstcouple weeks of December.
I was only like a couplethousand dollars away.
And I was like, all right, Igot if this is where I end up,
I'll you know, I got reallyclose and I'm really proud of
myself.
And then that last one hit, andI was like, what?
(05:51):
So yeah, that was really crazycool to hit that revenue goal.
All by myself.
Like, what?
Kailee Nauman (06:04):
Yeah, I'm so freaking proud of you.
It's you literally made theamount that like most of us make
at like a corporate job.
Tina Floersch (06:14):
Yeah,
Kailee Nauman (06:14):
that's incredible.
Tina Floersch (06:15):
I know.
Kailee Nauman (06:16):
Congratulations.
Tina Floersch (06:17):
Thanks.
I know.
I'm like, what?
I did that by myself?
Like
Kailee Nauman (06:21):
you did, you did it.
Tina Floersch (06:22):
Holy shit.
And now I'm gonna double it.
2026.
I'm gonna double up, baby.
Kailee Nauman (06:29):
Six figures, let's go.
Tina Floersch (06:31):
Double up, baby.
Kailee Nauman (06:32):
Now all of you listening have to keep her
accountable.
So my goal actually is to hityour last year's goal.
So 50K.
Um, I had done, I sat down andI did all the math of everything
I've made in my business overthe last couple of years, which
was really cool to see.
(06:53):
And the most I've ever made withjust my eclectic business in a
full year was like over 27K.
And that's still really good.
Tina Floersch (07:02):
Yeah.
Kailee Nauman (07:03):
But I know I can double it.
Um, especially because lastyear I hit over 27 again, and I
didn't have as many clients likeat all.
Yeah.
So that's really good for theleast amount of work that I did
last year.
So
Tina Floersch (07:20):
yeah, and that was a big win for me too.
With last, like with hittingthat 50k was I had
I just got full body goosebumps.
I had such an immense amount ofthat work life balance that I
really wanted.
Like I upped my prices, I wassigning big packages, I was
getting, I was setting timelinesand getting them done.
(07:41):
Cause that's the other thingthat sneaks up on people is like
these projects.
I wasn't gonna name names.
Kailee Nauman (07:50):
I have projects that will last like six months
that I'm like, what am I doing?
Tina Floersch (07:54):
It's yeah, and it it does happen, and it's just
you know, I think because I workwith lawyers, they are so like
they wanted it yesterday kind ofthing.
So even my timeline, they'relike, What do you mean it's
gonna take three weeks?
I'm like, this is all, the best I can do!
you know, like so I think partof it is that, and um
(08:18):
so I am really thankful that itwas like such an, I don't want
to say easy, because that's notthe right word, but it was not
even effortless.
It just was balanced, it wasreally balanced.
I had moments where I had to sitand work on the weekends, you
(08:38):
know, like I'm working seven,seven days a week.
And then there's times where I'mworking one day a week.
So it really was, and it wasalways when I needed it.
If we were, you know,celebrating your birthday or my
birthday.
It was just this beautiful flowof being able to take time off
and go live and explore andplay, and then coming back and
(08:59):
being like, all right, I gottaput my head down for two weeks
straight, you know?
Kailee Nauman (09:02):
And not hit burnout,
Tina Floersch (09:04):
and not hit burnout.
We talked about that yesterday.
That was another big thing, isthat I got I got close.
There were some moments where Iwas like, whoo, baby, if I
don't pump the brakes and dosomething, I'm gonna, I'm gonna
burn out.
Kailee Nauman (09:14):
Like well, it's big that you acknowledge that.
I think that's the hardest partof being an entrepreneur is not
knowing when to pump the brakesand be okay with a little bit
of a slower time.
But I'm so proud of you.
This is so exciting.
Tina Floersch (09:31):
It's been uh, 2025.
Yeah.
It's been big for both of us.
And now I'm ready to see wherewe can take that energy into
this year.
Oh my gosh, yeah.
I feel like we're starting toup-level.
And for me, up-leveling alwaysfeels very uncomfortable because
I feel like I have to not letgo, but process through a lot of
(09:55):
past things that, you know,rather it's fears or just
memories.
I sit and like think aboutmemories quite a bit.
And so I wonder if some ofthose memories, I have to like
the motion held onto them.
I have to let them go.
So ready for the new year, butalso taking it one step at a
(10:15):
time.
Yeah.
Kailee Nauman (10:16):
Not feeling like I'm in a rush.
Tina Floersch (10:18):
Right.
Especially like with your newhouse and leaning into that new
energy and that new space.
I think it's a lot of yeah,shedding that skin, not
necessarily a butterfly, butlike taking up that room and
seeing what seeing what you dowith that space.
Kailee Nauman (10:42):
Yeah.
I have some stories to tellabout this new house, which I'm
very excited.
But before I do, and we jump infor today, we're gonna do our
card polls.
Tina Floersch (10:52):
Yeah, baby.
Kailee Nauman (10:53):
And I forgot mine.
They're all hanging out in abox at my house.
So I told Tina, I was like, Igotta put one just in my
backpack.
Tina Floersch (11:00):
Yeah.
Kailee Nauman (11:00):
So Tina has provided me with a beautiful
oracle deck today.
She went upstairs and she goes,What do you want?
I go, you choose.
So she chose the Cosmo VisionsOracle, and it says A Journey
Through the Space Between Livesby James R.
Eats.
Yep.
Beautiful.
So the cards themselves, yousaid there's what, three decks?
Tina Floersch (11:22):
There's yeah, it's a set my sister bought from
him.
And I've pulled from theseother the from the tarot decks
before.
And then this is the Oracle.
I think I've pulled from this awhile ago, but it's been a
minute.
But yeah, it's this set of threedecks, and it comes with this
gorgeous like a companied bookthat cut like comes with it.
It's a hardcover book.
Kailee Nauman (11:41):
It is stunning.
Tina Floersch (11:41):
It's stunning, it's gorgeous.
It was like this whole, I thinkit was like a Kickstarter.
Like he had just launched it,and my sister bought it for me,
and it was like a friend of herex or something.
So it came with books, a card,a bookmark, a uh a card, like
table, like what do you call it?
Like an altar cloth.
Yeah.
It was like this whole set thatshe got me.
(12:03):
It was really, it's really,really pretty.
Kailee Nauman (12:04):
Oh, I love that.
So the card I pulled from it, Idon't remember if I pulled it
reverse or upwards, but I wasreading through it.
So I think I'm gonna share bothof them because I think it's
just a good card for the year.
Okay.
The card itself is two ofembers, and there's three women
that you can visibly see dancingin a circle.
(12:25):
There's another one that's kindof out of frame, but they're in
this beautiful, you could tellit's at night, they're in the
forest.
The sky is like a mosaic,almost like Vincent Van Gogh
type of painting.
It's so, so pretty.
And so the card reads Two ofEmbers, mirror card, two of
(12:48):
wands.
So as you stumble across apeculiar moment in the forest,
barefooted stone women linked inarms seem to have frozen
mid-dance.
Then you notice a heel lift offthe ground, and then another.
Soon their emotion begins topick up and they spin in the
night.
Flames twirl from the heat ofthe dancer's movements, and what
(13:10):
was once a statue is nowcompletely alive.
So the upright meaning is allabout planning, making
decisions, and leaving home.
And it says the presence isvery neutral.
So when the stone dancers showup in a reading, it indicates a
readiness for movement and anopportune time to expand for new
perspective.
(13:30):
Perhaps you have been stagnantrecently or have fallen into
your comforts.
You are not at the beginning orthe end of something, but near
the middle.
It is crucial to make moves andmake them soon.
You don't know how long themomentum will last before it
begins to slow.
So I really love that one justfor the time of this episode and
(13:51):
the timing of the new year, ofcourse.
But I really liked the reversemeaning, and I feel like it
spoke to me a little bit more.
Okay.
So fearing change, stagnant,immobile, and the presence is
challenging.
So it says, reverse the dancershave no footing, for they fear
that a single move will causethem to crumble.
But even if the dance were toend, wouldn't it be better to
(14:14):
have danced than not at all?
Oh this fear of change can becrippling, but change is the one
thing that cannot be escaped.
And when you understand that,you will no longer fear the
flow.
When this card reveals itself,it may be asking you to confront
those fears.
It may be causing you to playthings too safely.
We learned from the stonedancers that there will come a
(14:36):
day when you will no longer beable to dance.
So if you are able to now, thendo it and celebrate the mere
fact that you are alive.
Tina Floersch (14:45):
It is absolutely the reverse. That is so good.
Kailee Nauman (14:47):
I'm getting so emotional.
Tina Floersch (14:49):
Yeah, wow.
Kailee Nauman (14:51):
Yeah.
I think it's just like one ofthose things, too, just like the
world we're in right now.
And it's like there's so manybig things happening and within
all of our lives, but in theworld too.
And it's like just rememberingthat there's two things can
exist at the same time.
(15:12):
Like you can dance and bealive, but also have like those
fears.
Tina Floersch (15:16):
Yeah.
Kailee Nauman (15:17):
And I think we're all playing this dance of life.
Oh wow.
I don't know why that one gotme so emotional.
Tina Floersch (15:23):
I mean, it makes sense.
Yeah.
Kailee Nauman (15:25):
Yeah, that was a that was a good one.
That was really good.
Tina Floersch (15:31):
Okay.
So I pulled from the Angels andAncestors.
It's another Oracle.
I don't know what it was, I wentup there and I was like, I feel
like we need some Oracle energytoday to start this off.
Um, and so yeah, this is um adeck by Kyle Gray and actually
(15:53):
three cards through out flew outat me.
I'm gonna read just the top one,but I'll like I'll read the the
book for the just the firstone, but I'll read the card
titles of the other two afterthis first one because they all
kind of go together.
So the card that came out isShield Maiden.
Make plans and focus.
(16:15):
And it's this Viking warrior.
She has blue face paint andmarkings on her arm.
She's holding a sh a sword anda shield, and it's it's really,
really pretty.
Really, really pretty.
So this comes in three parts.
First part is the message (16:35):
have a plan or strategy in place
before moving forward.
The shield maiden is the femaleknight in shining armor.
In Viking traditions, womenwere seen as equal to men, and
so joined them on their raidsand fought with them on the
battlefield.
In this deck, the shield maidenbrings a fiercely feminine
energy, the power to be awarrior while retaining feminine
(16:57):
sensitivity.
She is ready to put her planinto action, she's ready to go
into battle.
Her medicine helps us movebeyond any unsettled feelings
when our plans start to takeshape and follow through with
our strategies in order to bewhere we want to be.
Shield maidens work together intimes gone by, in times gone by
to create shield walls ofprotection.
(17:19):
So she also shows us how towork with others in order to
bring our plans to fruition.
Extended message.
Taking some time to assess whatyour next steps will be.
All great warriors have a plan.
You are a sensitive being, andif you are not prepared for the
tasks you are taking on, youcould end up feeling exposed and
helpless.
(17:40):
The ancestor guidance that iscoming to you now is a reminder
that you have a warrior's heartand that you have it within you
to be more prepared and focusedthan you have been recently.
So have a strategy in place andthen let your guides support
you as you move forward.
And then the other two cardsthat came out were the Hermit,
Retreat and Recharge,and The Sage, be devoted and
(18:03):
committed.
Kailee Nauman (18:05):
Wow.
I feel like all of those cardsare big just for the year ahead.
Tina Floersch (18:09):
I know.
So I won't I won't read themessage for those, but I just
wanted to read kind of the likewhat the cards were.
So I thought it was reallypowerful that they were like all
three together.
Kailee Nauman (18:20):
No, seriously.
Cause it's like you're goinginto battle and then the
hermit's about coming back intobeing so reset.
Tina Floersch (18:28):
Yeah.
Kailee Nauman (18:28):
And then Sage, be devoted and committed.
Wow.
What a big card reading.
Tina Floersch (18:34):
I know.
Kailee Nauman (18:35):
Oracle cards were where it was at.
Tina Floersch (18:36):
I know.
I know.
Kailee Nauman (18:37):
Oh, that one got me so emotional.
Like I felt it in myheartstrings.
I was like, oh, I felt like itwas a message that a lot of us
needed.
Yeah.
These are beautiful.
Tina Floersch (18:49):
I know.
Kailee Nauman (18:50):
What a good card reading.
Oh, wow.
We wanted to start off this yeartalking about, you know, Tina
and I always we'll just bechatting and then we'll be like,
ooh, podcast episode.
And I just have felt for a whileI've wanted to talk about this
about like the things we havedone that have helped us in
(19:11):
business that have nothing to dowith business.
But have, you know, if we hadn'thave worked on these things
outside of business, we probablywouldn't be where we are.
Um, I think it's easy to listento the podcast or be on social
media and think that like likeyou said, oh, it's just easy.
(19:34):
Like, no, running a business isnot easy.
There's so much that has goneinto it.
It's been years of preparation,decades of learning and
education and kind of figuringout who we are as people.
And so, yeah, that's kind ofthe topic I wanted to bring up
today.
Because if I could give anybodyadvice, it's like okay, yes, you
(19:58):
could do all these things forbusiness, but there's just so
much more behind the scenes thatyou probably need to work on in
order to get to where you wantto be in business.
Tina Floersch (20:07):
Really.
Yeah.
And it goes back to even what Iwas saying was like just really
focusing on that balance.
Like you are at the core of yourbusiness and you have to make
sure that you're puttingyourself first above all.
Because your business doesn'trun without you.
I mean, it could, you know,maybe there's I'd I would hope
(20:28):
for every entrepreneur thatthere's a point where your
business will run without you.
But I think at the very core,at the very beginning, it is,
especially if you're asolopreneur and it's just you,
you don't have a team.
That's really like you have totake care of yourself.
Kailee Nauman (20:44):
You do.
You know, I've seen plenty oftimes where people's businesses
get way too big, way too quick,and they forget to focus on
themselves too in the process,and then their foundation
crumbles and their businesscrumbles, and then they crumble
because they lose like identityof self and who they are and who
they even are in theirbusiness.
(21:06):
Awnd I think you and I have donea great job of really just
being ourselves in our business,which has helped tremendously.
Tina Floersch (21:13):
Yeah.
Kailee Nauman (21:14):
Is getting to know who you are as a person,
how you like to run things, howyou work best.
Like,
Tina Floersch (21:21):
That's huge.
Kailee Nauman (21:22):
it was so big for me to be like, no, I just I
can't I don't wake up early.
I don't start my day early.
I start my day when I go to thegym at 10, waking up around
9:30.
And then I usually start workaround 11, 11:30, you know?
And having a little bit of alater start, later work night,
(21:43):
just it's so much easier.
And for a really long time, Iwas always told that, you know,
you need to have an eight tofive, you know, wake up early,
but I can't function in themorning.
So getting to figure out how youfunction best is so crucial.
Mm-hmm.
It really is.
And it and it does take a lotof work.
(22:05):
It takes a lot of experimenting.
It takes a lot of getting uhreally, really honest with
yourself.
Because A I think for a longtime it really was, I was trying
to fit a mold, like you said,that eight to five.
And I did that, and I I kepttrying it.
I have, I have tried.
(22:28):
I have tried having a job whereI have to show up at eight
o'clock or even be online ateight o'clock, and they it just
doesn't work.
It does not work for me.
I I don't do well with thatmuch like pressure, essentially.
Like I have to have the abilityto flow, like literally, my
(22:49):
business name is VISUALFLO, andlike my last name is Floersch,
FLO.
So it's literally in my name.
And I need that.
I need to have the ability toplay and flow.
And um, some days I'm showingup and I can crank out an
eight-hour workday.
Some days I I show up for anhour.
(23:10):
Like I, but it's taken me along time to accept that that's
just how I work.
And I sometimes need to takedays off where I don't do any
work at all.
And you know, I'm still hittingmy deadlines, but I may not be
available.
Or if I'm if I am available,I'm not really.
I think we talked about this theother day.
(23:31):
Like not really, I don't my myclients don't need to know where
I'm what I'm doing.
No.
If anything, your client shouldnot know your
schedule, like at all
and really like notoversharing, just sharing just
enough.
And yeah, that was kind of aplethora of things, but
it's so true.
(23:51):
Just getting to know how youwork as a human, you know.
Like, I think we always think,like, okay, how do we mold
ourselves into business?
Going back to you feeling likeyou had to fit that mold.
And I felt that too.
Like you had to do things acertain way, be a certain way,
and still do your job.
But that's a lot of the timehow many of us one hit burnout
(24:16):
to get angry.
That's why a lot of us end uphating our jobs, is it just
doesn't again match and alignwith like who you are as a
person.
So I think getting realistic waslike a big thing for us.
Um, and business aside, again,right?
Like Tina and I have worked onthis outside of business.
(24:37):
So rather that was learning ourroutines or, you know, figuring
out our sleep schedule.
Like it's so crazy.
I never thought that likehaving a sleep schedule would
really benefit me in business,but it has been tremendous
because your girl used to neversleep at all.
And then I'd be like, why am Ibarely functioning?
(25:01):
Oh, Kailee only gets four hoursof sleep at night.
Right.
Maybe that's why.
Yeah.
Um, or she'll like sleep for10, 12 hours a night.
Yeah, that's too much.
So I kind of have like a prettyconsistent sleep schedule now,
and that's helped me.
Tina Floersch (25:13):
It's a huge, like small thing that you can do.
Like, again, it doesn't have tolook a certain way.
As long as it's consistent,that's what's gonna benefit you.
If you're if you're going tobed around the same time, having
a night root, a nighttime likewindow routine that you know,
that those are just these thingsthat can really help keep the
(25:38):
balance.
Kailee Nauman (25:41):
So sleep, getting to know who you are as a
person.
I think a really big thing forme, and clearly we've seen it
with me being able to get ahouse, is like finances.
I educated myself until I couldnot educate myself anymore on
finances.
And I will preach that foreverand always now because it
(26:05):
without it, I definitelywouldn't be in a house right
now.
I wouldn't be debt-free otherthan the house now.
But um when I first starteddating Zach, and I've talked to
Tina about this too, about eightyears ago, I was about 20 grand
in debt.
And so I was upside down on acar, had tons of credit cards
(26:29):
because I would just shop likecrazy when I was younger.
And then um had all my studentloans.
And so around that time, I waslike barely living paycheck to
paycheck.
And when I started dating Zach,we talked about it and he's
like, I want you to move in.
And I was like, I don't feelcomfortable with that because I
can barely make it check tocheck.
(26:49):
Like, I can't afford rent.
And so he was like, Okay, well,let's sit down, let's create
you a budget.
And that was the first timeanybody has sat down and said,
let's look at your finances,let's look at your spending
habits.
Yeah.
And so he helped me a lot inthe beginning of just being more
conscious of it, being moremindful of like, okay, I don't
(27:12):
need to go to old Navy and buytheir clearance sale and add to
my 30 pairs of leggings that Ialready's on sale doesn't mean
you need to buy it.
Yeah.
Yeah.
So kind of changing my thinkingin that.
And pretty quickly I was ableto pay off my 20K in debt.
We sold the car I was upsidedown in.
Um, and then got really luckywith my student loans.
(27:35):
So if you haven't, if you'renew here, my student loans got
forgiven.
So I'm a very, very luckylittle duck on that one.
Um, but from there and thishouse, like I saved up a very
big deposit for this house.
And I feel so freaking proud ofmyself.
And if it weren't for meunderstanding my own personal
(27:56):
finances, my business woulddefinitely not be sustainable
and succeeding.
I've gotten very, very good nowapplying financial stuff to my
business to where like anytimeincome comes in, it goes into
little money buckets.
So I have like businessexpenses.
So that's programs I use, or ifI'm paying someone to help me,
(28:17):
then I pay myself because yougot to pay yourself in business.
I do.
I save quite a lot for taxes,probably too much, to be honest.
But then when it's tax article,that's a nice little change.
Um, but yeah, finances havebeen huge.
And I feel like when I firststarted in business, I would sit
with a coach and they would belike, You got to change your
(28:39):
money habits.
And I'd be like, I don'tunderstand.
What do you mean I have tochange my money habits?
Um, but it did.
It's since now that I'm on theother side and I've actually
faced my money fears or my moneyfrustrations or the trauma with
money from when I was younger,um, definitely would not be as
(29:02):
comfortable as I am nowfinancially.
So I will scream it from therooftops, like get your finances
in check.
I it's a huge, it's a hugepiece of it.
And honestly, it can be as easyas starting out, but with like
just looking at all of youraccounts every single day.
Like I open my bank accountsonce a day.
(29:25):
I look at my credit cards, Ilook at my checking account, my
personal checking account, Ilook at my business.
Like I know exactly how muchmoney I have every single day.
And I think it's a reallyimportant piece that I don't
that the older I get, the more Irealize that not a lot of
(29:45):
people do it.
And living with my sweet,amazing boyfriend, he has shown
me some things where like noteverybody does it.
Like we were talking about uhsubscriptions, and I was like,
Because I pay for my own andhe's paid for his own.
And it was like thisconversation last night where I
was like, Do you still pay?
(30:05):
Are you still paying for yourHulu?
And he goes, Well, I don'tknow.
I'm like, what do you mean youdon't know?
Yeah, what you don't know whatsubscriptions you're paying for?
Like, you probably don't needto pay for it because we're
using mine and I have thead-free one, so we don't need
your, you know, like those typesof things, and it just really
(30:26):
brought up that not everyonedoes it that way, and I think
there's a lot of avoidancearound looking at your accounts
because it can be it can bescary, yes.
It's not only scary, but Ithink also, you know, our entire
way of living, especially herein the US, is a lot of the time
(30:51):
money equates to success ormaterialism equates to success.
And I've also done a lot ofwork of like how I t I speak
about money.
Yeah.
I never thought I never thoughtthat really mattered, but
instead of being like, oh mygosh, I'm so broke.
Or I can't afford that, or Ican't afford that, I'll be like,
(31:12):
oh, it's not in budget anymore.
It's huge, or I'll say, youknow, that's something I'll save
up for.
I just can't right now.
And that has been monumental.
Like the fact, the fact that Isave so much for my house within
such a short amount of time isbonkers.
Incredible.
And I was still affording topay someone to help me with my
(31:35):
business, and I was still ableto afford the lifestyle that we
live here in Florida.
So it's just things like thatwhere it's like, oh wow, I've
really come a long way.
The way I started to get moreinto this is I would watch a lot
of YouTube, find someone onYouTube financially within the
(31:55):
financial world that you trust.
I follow a lot of educators onsocial media.
I found the ones that likeresonate with me, right?
Like, I'm sorry, but if you'regonna tell me that I can't go to
the coffee shop two times aweek because it's wasting my
money, I'm gonna be like, screwyou, I'm still gonna get my
coffee.
Right.
If it brings you joy, thenyeah.
(32:18):
Find it, make room in otherplaces.
I like to think people alwaysthink this is funny.
I always say, like, uh, that'slike two coffees worth of money.
So I'm not gonna buy it becauseI want my two coffees instead.
Yeah.
Yeah.
So things like that.
Just a give and take.
So definitely do yourself thefavor like if you're in business
(32:41):
right now and you're like notmaking money, I'm not making
what I want to make, like I'mstruggling with my finances.
You have to face your finances.
Yeah.
Sit down, get them in check,ask somebody who is good with
their finances, ask them forhelp.
Like, don't be afraid to askfor help.
I think talking about moneyamongst your circle is really
(33:01):
big too.
Huge.
Um, I don't really do it withmy friends and family too much,
but I mean, you and I talk aboutit a lot.
Um, Zach and I have started totalk about it even more.
I mean, we've been togethereight years, but like our money
was always separate.
But now that we have a house,we're like, oh, we have to be a
little bit more transparentabout money.
So it's just things like thatwhere it's like money is one in
(33:26):
our world of thinking energetic.
So it's like an exchange, butalso they're just numbers.
Yeah, they're just numbers.
I was trying to find thisvideo, I've been on my phone
trying to find because I saw itthis morning, and it was this
video about how money is water.
Oh, because it like I wish Icould find it.
(33:47):
It was so good.
It was this morning, but it wasbasically talking about like
money is water, and it does bestwhen it's moving kind of thing,
like instead of hoarding it andkeeping it, like moving it
through and using it and kind ofthat abundance like mindset.
If it if you oh, here, money isjust like water.
(34:12):
When it flows, it creates more.
When it sits, it evaporates.
Move your money with intentionto grow into skills, into
assets.
Yes.
Well, and there's so many coolthings about the money world.
Like, I almost think of it aslike a game now where it's like
you and I talked about this.
Instead of having your moneysit in a savings account, there
are literally savings accountsout there called high yield
(34:34):
savings accounts that make youmoney off of your money, which
blew my mind.
I was like, what are you eventalking about?
Yeah.
So I actually follow ToriDunlap.
She's the financial feminist,first 100K.
I really like her stuff.
She's all about femaleempowerment.
Her whole company is allfemale, but I love her podcast.
(34:56):
I think that's a great place tostart.
She has a book as well, butpodcasts tend to do more justice
for me.
But there's a lot there,there's so much free
information.
I know.
So much at our fingertips.
Like lean into it, talk topeople about it.
Buy a book, rent a book fromthe library, you know, like
there's there's a lot out thereto help, to help you.
(35:18):
Yeah, it'll help youtremendously in business.
Is there anything you feel likeyou've done that you were like,
oh my gosh, I wish I would haveknown this sooner?
I mean, it really was just kindof the balance thing, really
just not and like upping myprices.
(35:39):
That's what I did last year wasI upped my prices and I worked
less.
And that was just a huge pieceof running my business last
year.
Um, so that is kind of anotherfinancial part of it.
Um do you think like withoutbusiness, right, that would be
you working on like yourself-worth or like what did you
(36:02):
have to do in order to feelcomfortable with raising your
prices?
Yeah, definitely like theself-worth piece and and
acknowledging the skill set thatI have and really embracing it.
And I think it really had to dowith you and I talk about this
(36:25):
offline all the time of likethere are people out in this
world in top tippy top positionswho don't know what they're
doing.
And if they do know, they'redoing a pretty poor job at it.
And so, you know, it is alittle bit of too-tooting my own
(36:45):
horn.
Being like, no, I do know thesethings.
I have the skills, I have thethe these abilities, and I I
know what I bring to the table.
Sure, I don't, and you know,it's not end all, be all like I
know everything, but I think itis a little bit of like that
(37:08):
confidence piece of it, which wewant to do a whole nother
episode about.
Yes, yes, yes, yes.
So for sure, like theconfidence aspect of my skills
and what I bring to the table,and even just the the the
feedback that I get, reallylistening to that of what are
(37:29):
what are people saying andtaking that to heart, not just
being like, oh shush you, butbeing like, no, actually, I kick
some serious ass.
Like, yeah.
Yeah, taking pride in what youdo, I think is big and carrying
yourself with like kind of withyour head held, yeah, right.
(37:51):
Like outside of business too.
Um, I know I want to talk aboutconfidence so bad, but I know
that's gonna be like a wholeepisode that we're gonna dive
into, which I'm very excitedabout because I we get asked a
lot, like, I wish I had yourconfidence.
How are you so confident?
Yeah, that'll be a goodepisode.
We get to be literally a wholeepisode about that.
Yeah.
So, you know, it takes time andalso being like patience, I
(38:16):
think was very, very, very hardfor me to focus on patience in
life, patience in myself,patience in the process.
So that's been like a hugething I've been working on
behind the scenes is just beinglike patience with everything
that's unfolding.
Um, and it plays into likebalance again.
(38:36):
Boundaries.
Yes, boundaries was a huge one.
Going to therapy, that's yeah,top tier.
Yes.
I, you know, people again, yousee the stuff on social media or
the glimpses, or people justmeet you and don't know about
your past.
Like I went to, I think 10years of therapy, a decade worth
(38:59):
of time to sit and work throughmy childhood trauma, my current
issues, things I just could notget past, my guilt.
Um, because all of that bledinto my business.
And it's how I was runningbusiness in a scarcity mindset
with fear, charging little tonothing, feeling like I couldn't
(39:22):
work with bigger businessesyet.
Yeah.
So therapy was a big one.
Yeah, I'm in therapy most of mylife.
So just being able to get adifferent perspective that's
like not close to your life ishuge.
It's huge.
It's I don't, I'm not puttingall of my shit on the people
around me.
(39:42):
Like, I have an outside sourcewhere I can be like, just level
with me.
What is going on?
You know, am I am I going nutsor am I just, you know, and like
having an outside party toreally flush through things,
especially as a neurodivergentperson with anxiety.
Depression.
Um it helps a lot.
(40:04):
It helps a lot to really managethat.
Um also taking time to beoffline.
Yes.
Yesterday uh Kailee and I wentto the art museum.
So fun.
And it was such a fun, likelittle date that we had, little
adventure to just go look atsome physical art.
(40:27):
Oh, it made me feel so excited.
I'm I such an intuitive,empathetic person.
Like, I'm so good at beinglike, I can see something and
really channel either theemotions or picture myself as
that artist.
And that's one of my favoritethings to do is to go and look
at a museum and just like thinkabout what they were thinking in
that time or all the hours thatit put to create that, or who
(40:52):
knows what's going on in theirlife.
You know what I mean?
But yesterday I just thought itwas so cool.
I was like, oh, there's so manycreatives.
There was like ancient umpottery and sculptures and stuff
like that where like literallycenturies worth of art.
Yeah.
Just artists.
Yeah.
Just that off that off-screentime, being outside, go for a
(41:18):
walk, community, really.
I mean, there's a laundry listof things that you can really
that can really help you in yourbusiness and have helped me in
my business.
Yeah.
I know that social media tendsto be um kind of crucial for
small businesses, but I thinkyou and I have always made an
effort to, you know, if it's notaligning and not working for
(41:41):
us, it's not.
And look how, you know, lastyear I feel like you and I
weren't really on social media acrazy amount.
And we made good years worth ofincome for business.
And we did that throughnetworking and word of mouth.
And so, yeah.
And sometimes, like, again,going back to what I was saying
with the tarot card, like we areexposed to so much news, so
(42:05):
much stuff on our phones fromall over, and it's a lot that's
happening subconsciously thatlike we don't even know is fully
unfolding yet.
So sometimes it's just good tolike completely detach.
Yeah, you know, yeah.
I always like to think of uh Ihave a cousin who's a farmer.
Oh my god, yes.
And uh I met him last time.
(42:26):
I was telling Tina, I was like,you know, that man is just
going out, getting in his truck,working the beet fields,
getting in his truck, goinghome, probably drinking a beer,
putting his feet up, going tosleep, not thinking twice about
what's happening on socialmedia, what's happening in the
news.
And guess what?
Him and his mom and everybodyout on the farm have been living
(42:49):
a grand old life.
So I'm like, you know, itreally puts things into
perspective sometimes.
Sure does.
Well, wherever you are at inyour business journey or just in
life, first, we just appreciateyou being here.
Welcome to 2026.
And also, if you can giveyourself something to work on
this year, maybe give yourselfsomething behind the scenes
(43:12):
that's not business focused.
Do you need to work on yourmoney?
Do you need to work on yourboundary setting?
Do you need to work on yourself-worth and your confidence?
Uh so think about some thingsthat you can do that has nothing
to do with your business, butwill in turn positively impact
your business journey.
So yay.
Yay.
(43:33):
First episode of 2026.
Feels good, baby.
We appreciate you guys so much.
You can always find us over onInstagram, even though we said
we don't really post a wholelot, but still we're over there.
We message people a lot though.
I post on my stories.
Yeah.
We love to do a good storypost.
So you can find me, Kailee, ateclecticdesigns.co everywhere.
(43:57):
And you can find me, Tina,everywhere at visualflo.co.
And don't forget to look at thebranded and booked podcast
Instagram to see what thesetarot cards look like.
Yeah, I'll be posting those.
Um, we have an amazing seasonahead with some great guests.
We've already recorded one ofthem.
We can't wait.
So good.
Thank you so much.
And we'll chat with you soon.
(44:18):
And here's our signature.
Bye.
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