In this episode of Brothers, Battles & Bounty, we bring you Part 2 of our ASI Trade Show series in Chicago — one of the largest events for suppliers, manufacturers, and distributors.
Andreas, Martin, and Stefan Gfesser are joined by Ira Lichtenstein (Co-Owner & President of Richardson Seating) and John LeDrew (Business Development Officer at Melco International LLC) to talk about the comeback of trade shows as a powerful sales and marketing channel.
From building authentic relationships to fueling sales pipelines and strengthening brand awareness, this episode explores why trade show marketing is making waves again in today’s business landscape.
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