Building It Online Podcast

Building It Online Podcast

Hear the stories of entrepreneurs building businesses online so that you can learn from their experience and accelerate your own business growth. Hosted by Brice & Mike's with a combined 18+ years of experience building businesses online.

Episodes

May 10, 2021 17 min

Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it.


Some of the big takeaways of this episode are here: 

  • Many business owners often don't consider that through Amazon, you only get the sale, not the customer.
  • Amazon commonly creates a white labeled versio...
  • Share
    Mark as Played

    For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.


    Some of the big takeaways of this episode are here: 

  • Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.
  • The first step f...
  • Share
    Mark as Played

    Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.


    Some of the big takeaways of this episode are here: 

  • The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks.
  • Skipping the optimization step when running ads leads to a break and things stop working.
  • Wanting to keep costs low is ofte...
  • Share
    Mark as Played
    April 19, 2021 32 min

    In today's episode of Brice's mini-series, Brice shares some specific tips on how to create ads that convert like crazy.


    Some of the big takeaways of this episode are here: 

  • The biggest thing when it comes to creating ads is your hooks and angles.
  • It's important to understand your avatar before you begin writing your ad.
  • Having a clear call to action and telling people what exactly to do next is extremely beneficial.



  • Have qu...

    Share
    Mark as Played

    Designing an offer is incredibly important, but once you have your offer dialed in, how do you set up a strategy to get eyes on that offer? In this episode of Brice's mini-series, he explains what to do next.


    Some of the big takeaways of this episode are here: 

  • Low ticket funnels are a way to bring people in the door, but they not bring in money.
  • Brice explains why he puts a full funnel ad strategy in place and why you can't d...
  • Share
    Mark as Played

    Kicking off a new mini-series, Brice shares his knowledge on info products and the steps to take to design an offer to get people to want to buy what you're selling.


    Some of the big takeaways of this episode are here: 

  • Rather than immediately running ads, designing an offer which is different and will make your product stand out is the best place to start.
  • Positioning your product upfront and communicating that to your customers i...
  • Share
    Mark as Played

    For today's episode of Mike's Magical Ecomm Marketing Mini-Series Method, Mike explains how a simple change made his store an extra $27,000.


    Some of the big takeaways of this episode are here: 

  • Using an app which enables pre and post-purchase upsells is a simple move which can yield drastic results.
  • Post-purchase upsells have often required the buyer to go back and fill out their credit card information again, which led to a s...
  • Share
    Mark as Played

    In today's episode of Mike's Magical Marketing Ecomm Mastery Mini-Series, Mike explains the importance of creating fans and bringing customers back as well as how to do this.


    Some of the big takeaways of this episode are here: 

  • Many Ecomm store owners feel that the best way to create revenue is to create more products, however, this is not always the case. It's very important to reengage existing customers.
  • Story-based mar...
  • Share
    Mark as Played

    In today's episode of Mike's Ecomm Mastery Mini-Series, Mike explains why it's necessary to have more than the default product page to have a successful ecommerce store.


    Some of the big takeaways of this episode are here: 

  • Store Platforms such as Shopify don't leave enough room to provide a compelling argument for your product.
  • Having a long form sales page is an efficient way to provide more compelling reasons for an ...
  • Share
    Mark as Played

    To kick off Mike's Ecomm Mastery Mini-series, Mike talks about the importance of choosing the right store platform when starting an ecommerce store and what some of the differences are between these platforms.


    Some of the big takeaways of this episode are here: 

  • Turning an idea into an ecommerce store is a difficult task. Fortunately, there are a lot of platform options for housing your store.
  • Mike explains from his experience why...
  • Share
    Mark as Played

    In this episode, we interview Jonathon Hensely. Jonathon is the CEO and Co-founder of Emerge, a digital product consultancy. He shares his background with us as well as a vast amount of knowledge on how to setup a business with strategy and digital products.


    Some of the big takeaways of this episode are here: 

  • Jonathon explains the importance of building a strategy first. More important than the idea is the insight into the problem y...
  • Share
    Mark as Played

    Businesses face change. Those that can adapt, succeed. Those that cannot oftentimes fail. 

    Brice and Mike discuss the effects of large change in business and specifically relate it to Apple's iOS14 update and the detrimental effect on Facebook ads. 


    Some of the big takeaways of this episode are here: 

  • iOS14 provides users with more privacy by giving them the option to opt-in or out of being tracked, which will change the way adver...
  • Share
    Mark as Played

    Is it more stressful to start a company by bootstrapping or venture funding? In this episode, we interview Joseph Fung, founder of five different companies. Joseph shares his experience and highlights the pros and cons of bootstrapping vs. venture funding. 

    Some of the big takeaways of this episode are here: 

  • Joseph explains from his experience the difference in point of view of the consequences of using other people's money in a...
  • Share
    Mark as Played

    Today we are joined by Jeroen Corthout, co-founder of Salesflare, a small business CRM. Jeroen walks us through the origin of this software and how he was able to turn it into a business.


    Some of the big takeaways of this episode are here: 

  • Jeroen explains how he was frustrated with the limitations of available CRM's and how he became involved with creating a new one.
  • A.I. and automation are becoming useful features of CRM's.
  • G...
  • Share
    Mark as Played

    In this episode, we interview Dan Englander, Founder and CEO of Sales Schema, a sales agency focused on helping marketing agencies. Dan tells us a bit about his background and shares his story on how he came to start his company.


    Some of the big takeaways of this episode are here: 

  • Dan explains how he was able to stair-step his way into transitioning out of the 9-5 routine into starting and running his own company.
  • Hear how Dan helps ...
  • Share
    Mark as Played
    January 25, 2021 22 min

    It's a new year and the world of online business is transitioning. Brice and Mike discuss some of their predictions for the new year and the changes they may bring to the online business world. 

    Some of the big takeaways of this episode are here: 

  • Brice and Mike offer predictions for the changing data world
  • How will privacy changes impact marketing and analytics?
  • Reevaluating psychological triggers and your avatar
  • What is Starlink, ...
  • Share
    Mark as Played
    November 16, 2020 22 min

    How do you plan for a whole new year? This episode is about the big principles in new year planning as well as some specific, technical bits of how it's organized and executed.

    So if you want to know how and why we take out the dedicated time to map these things out, strategize, and review/refine the vision - take note!

    Some of the big takeaways of this episode are here: 

  • The new year's plan should start with a conscious revie...
  • Share
    Mark as Played
    November 9, 2020 19 min

    At the end of the year here, we're talking about what's changed for business and what's to come. It would appear to be what everyone expected, but accelerated. Namely, an explosion of opportunity in freelance work.

    So - what's necessary to make a living freelancing? Why's it so great that even big corporations are taking advantage of a more freelance model? All this, and other thoughts on what the future holds fo...

    Share
    Mark as Played
    November 2, 2020 19 min

    How can you build an ethical company right from the start, and let an examined philosophy affect everything you do? Today we're talking about how you can run a business for something more than just profit.

    Obviously if you don't have money you don't have a business, but how we can really provide value to the world, beginning with our employees, is what's going to matter in the end.

    Some of our favorite topics in this ...

    Share
    Mark as Played

    Every businessperson knows the importance of content marketing strategies. Without them, your business will not be able to be as effective as it could be. 

    Veronica Sagastume has been doing this for a long time so today we are lucky enough to take a slice of knowledge from her.

    From CFO to Content Marketing Strategist Veronica talks about her home life along with her beginnings and how she got to where she's at today.

    What will yo...

    Share
    Mark as Played

    Popular Podcasts

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Morbid: A True Crime Podcast

      It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

      Sympathy Pains

      Hosted by Laura Beil (Dr. Death, Bad Batch), Sympathy Pains is a six-part series from Neon Hum Media and iHeartRadio. For 20 years, Sarah Delashmit told people around her that she had cancer, muscular dystrophy, and other illnesses. She used a wheelchair and posted selfies from a hospital bed. She told friends and coworkers she was trapped in abusive relationships, or that she was the mother of children who had died. It was all a con. Sympathy was both her great need and her powerful weapon. But unlike most scams, she didn’t want people’s money. She was after something far more valuable.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2022 iHeartMedia, Inc.