Building PA Podcast

Building PA Podcast

The Building PA Podcast serves the construction industry throughout the Commonwealth of Pennsylvania in brief, downloadable segments. Hosted by Chris Martin, President of Atlas Marketing, and Jon O’Brien, Executive Director for the Keystone Contractors Association, the Building PA Podcast covers topics such as safety, workforce development, insurance, legal, legislation, business development and much more.... Show More
July 20, 2020 30 min

Join Brian Fraley of Fraley Construction Marketing as he speaks with Chris Martin and Jon O'Brien about social media use among contractors.  Topics include how to allocate marketing dollars, use of social media to grow businesses and brands and how the industry has evolved with digital platforms.

As much as digital is being embraced across the industry, there are a variety of trends that reinforce digital as a useful resource.  In the discussion, Fraley reinforced the need to establish your objective before building a social following.  Additionally, he shares several tips for expanding your social presence by:

  • Determine who your audience is
  • Confirm that your audience is where you are
  • Use the correct social platform
  • Define the content you want to share and be known for
  • Establish the correct standards for posting
  • Listen in as the Building PA Podcast lays the foundation for social media use for the construction industry.

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