Building To Scale

Building To Scale

Building and scaling an entrepreneurial business is not as easy as it might seem. In the early days, it was fun. Today, it feels more like a daily grind and a job than a business. You can see your dreams and your goals on the other side of the chasm, but the investment in attempting to build a bridge to reach them is just burning you out. Our mission is to help entrepreneurial business leaders find clarity in what is really holding them back in their business today and to guide them to build a more profitable, scalable, and ultimately saleable business. It is our belief that as a small business entrepreneur, you will never be able to achieve the life you want or the goals you have for either your business or yourself if you do not systematize your business. Each episode of the Building to Scale podcast brings actionable tactics and strategies to help you, the small business entrepreneur build a more profitable, scalable, and ultimately saleable business ... all while working less. For more information, find us at and join the community at


October 18, 2021 14 min
Did you check out the Dallas Cowboy’s game yesterday? Or, if you are not a Cowboy’s fan, imagine going to a game for your favorite sports team for a minute. You spent way too much money on your tickets, then walked into the stadium and sat down. But when you looked around, something was missing. They took the scoreboard out?!?!? Imagine sitting through the game without knowing the score and without knowing how much time was le...
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When you go on a vacation (assuming you can remember the last one), are you the type that plans every last minute, or are you the type that just goes without a plan, and what happens happens?

Thomas Edison had a great quote that went like this … “Vision without execution is just a hallucination.”

For the last several weeks, we have been talking about strategy, and I absolutely believe that you must have a strategic plan even as a sma...

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September 27, 2021 34 min

When you hear the term “brand,” what comes to mind?

Probably the idea of a logo or a color scheme, right?

In today’s episode, we bring in the “brand boss” with a much deeper approach to branding and the overall messaging strategy when it comes to your business.

In her words, you should be focusing on the identity of your business – not just the logo – and making sure that you know what the identity of your business is and thus how to ...

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We have all seen the stats regarding the “survival” rates of small entrepreneurial businesses.

What is not quite as clear is the number of entrepreneurs – specialists in their field – working long hours day in and day out, with little to show for their efforts.

Technically, you have a business, and you are a business owner in title. The challenge is that you are wearing hats on top of hats … 50 or 60 in the words of a guest in season...

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September 6, 2021 16 min

Welcome to the re-launch of the Building to Scale podcast!

This is episode 1 of season 2 and I and my team are really excited to be putting a renewed focus on our mission to help entrepreneurial business leaders find clarity in what is really happening in their business today and to guide them through a plan to build a more profitable, scalable, and ultimately saleable business.

You see, it is my belief that as a small business entre...

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I am still not sure how we are wrapping up August and Q3 already …

On the one hand, 2021 has been a long year, and on the other side, it has flown by. And, as if 2020 needed to be topped, this has been a challenging year for many small businesses.

Many face financial trials dealing with the effects of the shutdowns, while others deal with the challenges involved with unplanned growth explosions depending upon the industry and their l...

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As a retired Air Force officer, Axel Meierhoefer started his first company in 2005, focusing on consulting, employee skill development, and program management. These areas remain in place and have now grown internationally.

As a business owner, Axel had an eye on the long-term picture – specifically his own. He began to investigate ways to apply profits towards retirement, and research indicated that owning tangible assets would be ...

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In 2001, Chris launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, SaaS, and cybersecurity fields see explosive growth through a proven marketing system.

Today, the Farotech team is proud to be known by the clients they serve— Penn Medicine, Ro...

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Courtney Lukitsch is the principal and founder of Gotham PR, founded in 2002, and is a boutique Marketing PR firm based in New York and London, with a roster of high-profile clients in 30 global markets and on every continent in the world.

Courtney started her career working for USAID in development, transitioned to academia abroad, and then to retail technology with Zara in Spain. Back in New York, she joined Rubenstein Public Rela...

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Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA).

As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have s...

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Ann Brennan is the owner of ASMM Digital Marketing and host of the Small Business Connections podcast, demonstrating her passion for marketing.

Ann was the “accidental entrepreneur” who took her talents in social media and marketing and started a side hustle while searching for a “real job.”

Before long, however, the side hustle turned into a full digital marketing agency that Ann has now led for the past 5+ years.

In today’s epis...

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In this episode, Aimy Steadman of Future Proof shares the journey she and her business partners went through in building Future Proof and BeatBox Beverages. From college incubator to Shark Tank, and now on to a growing beverage brand founded on the belief that future generations will continue to demand products that authentically connect with their lifestyle, Aimy has been through quite a journey.

Outside of her day-to-day responsib...

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Guest Jim Traister has a passion for helping small businesses drive sales. He is CEO of The Digital Navigator, a full-service digital agency that drives sales for independent businesses in three verticals: course providers, hospitality, and small business.

In this episode, Traister shares his background as a college instructor turned entrepreneur and how starting his own business came with making mistakes but also fed his love of le...

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Recently, our own Jeff Chastain met an individual whom, together with a business partner, had what appeared from the outside to be a very successful marketing agency.

They had a good, solid client base and a good, albeit somewhat uneven, revenue flow coming in.

In other words, most of us would look at this business and say this is one that we would want.

Why was it that this individual was thinking about quitting the business?

In today...

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Tim Szczygiel is an experienced Chief Executive Officer with a demonstrated history of working in the computer software industry.

In this episode of the Building to Scale podcast, Szczygiel talks about the dichotomy of the pandemic in his business, SalesChain, LLC. While the company enjoyed a very profitable 2020 due to the trend toward remote work, Szczygiel also believes working in person is highly beneficial for employees to lear...

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If you were to walk around your office today (virtually or in-person), would you find your team working on the most important things efficiently?

In continuing our discussion about the 4 Ps - the four critical components necessary to successfully scale an entrepreneurial business ... it does not matter if you have the right people in the right seats (people), that you have a shared mission that everybody is bought into (purpose), or...

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In our modern world, acquiring a knowledge base can be done in many ways, which is why Laurie Stach believes that education should be more about the entrepreneurial mindset, including skills like grit, collaboration and adaptation.

In this episode of the building to scale podcast, Stach talks about finding purpose in her work, educating the next generation of entrepreneurs, and lessons she’s learned while running her own company. As...

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If you are watching a football (American) game and the quarterback and the receiver are not in sync, what happens? The announcers often refer to it as the players not being on the same page of the playbook and at best, it results in an incomplete pass and a loss of an opportunity.

This is no different in business. Too often we hear that small entrepreneurial businesses can't find good talent. In most cases, though it is not a ma...

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In this episode of the Building to Scale podcast, Mark Ainley delves into important lessons he’s learned in his entrepreneurial journey in the real estate sector, particularly as it pertains to hiring the right people.

Getting started in his business, he and his partners tended to hire too late, and often used a “gut feeling" or personality as a barometer to find a good fit. Ainley talks about the pitfalls of this practice, and ...

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