Fractional COO power: helping businesses thrive in the age of AI

Lilit shares her journey from growing up in Armenia during its independence movement to immigrating to the U.S., pursuing foreign service, and then navigating careers in Oracle, pharma, and entrepreneurship, all of which taught her that change is constant and success depends on readiness. As co-founder of Realatable, she helps long-established small businesses identify operational gaps, regain alignment, and avoid piling disjointed solutions on top of each other, especially during today’s rapid technological and AI-driven shifts. Her CORE framework (Clarity, Optimization, Readiness, Evolution) guides companies to strengthen foundations before adopting AI, which she emphasizes will only amplify existing strengths or weaknesses. She explains how her team acts as fractional operations support or an outsourced COO, bringing corporate-level expertise, entrepreneurial experience, and a strong partner network. Lilit stresses that good consulting starts with deep discovery, not quick solutions, and that clear, honest communication is the single biggest driver of business success. On AI, she warns against both blind adoption and total avoidance, advocating for thoughtful use, daily training of tools, human oversight, and skepticism toward “silver bullet” promises. She encourages businesses to stay focused on real problems, think 2 to 3 years ahead, and communicate vision clearly.