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February 8, 2026 25 mins

“We develop leaders very surgically there to create value the fastest and best way that we can.”

 

Lee Benson Top Five Tips For Aligning Your Team Around One Most Important Number

1.  Define your Most Important Number (MIN) clearly 

2. Clarify and teach the business model

3. Packaging to scale

4. Connecting culture to value creation

5. Surgical Leadership Development

 

TIME STAMP SUMMARY

01:43 What is the most important number?

07:39  The pricing policy

15:58  The importance of culture connection

21:53   Creating value

 

Where to find Lee?

Website                  https://www.etw.com/lee-benson 

LinkedIn                 https://www.linkedin.com/in/lee-j-benson/ 

 

Lee Benson Bio 

I’ve spent over 30 years in the business world, focused on one thing: creating value. Today, I’m the CEO of Execute to Win, where we help organizations of all sizes accelerate the value they bring to the table. My journey into value creation started way back when I was pulling weeds for just 25 cents an hour.

Since then, I’ve had the privilege of founding and leading eight companies, including Able Aerospace. What started with just two employees grew into a team of 500, serving 2,000 customers across 60 countries, and we eventually celebrated a 9-figure exit in 2016. It’s been an incredible ride!

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