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December 3, 2025 39 mins

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Dawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free time within a year. 

In this episode...

Who is Brian Herriot, and whom does he serve? (00:50)

The Concept of Time Freedom vs. Financial Freedom (01:41)

Defining True Time Freedom (02:27)

Strategies for Achieving Time Freedom (5:01)

The Role of Team and Work Structure (09:21)

Balancing Work and Time Freedom (13:31)

Financial considerations that influence time freedom. (16:26)

Balancing Work and Life: The Shock of Retirement (20:09)

The Value of Loving Your Job (20:32)

Rethinking Retirement: Working for Life (21:07)

The Time Freedom Formula Explained (23:53)

Using the Time Freedom Calculator (28:38)

Generational Perspectives on Work and Freedom (35:44)

Final thoughts, insights, and helpful resources from Brian Herriot. (38:35)



TIME FREEDOM CALCULATOR: https://timefreedomcalculator.com/

Brian Herriot Information:

LinkedIn: https://www.linkedin.com/in/brianherriot/

Website: 

https://timefreedom.life/

https://www.herriotfinancial.com/#about

Youtube: https://timefreedom.life/

Podcast: https://timefreedom.life/podcast/

Linktree: https://linktr.ee/herriot



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