Dawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions. Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, understanding conversion metrics, and setting realistic goals and ranges for campaigns. Scott also talks about the impact of seasonal trends like Black Friday, the effect of AI on marketing strategies, and the importance of focusing on one marketing channel before diversifying.
In this episode….
Who is Scott Desgrosseilliers, and whom does he serve? (00:56)
Challenges of Data Collection (01:19)
Automating Data Collection (01:54)
Interpreting Data for Decision Making (02:56)
Understanding Marketing Metrics (03:16)
Conversion Lag and Its Impact (06:58)
How AI is influencing modern marketing campaigns. (12:44)
Setting Goals and Making Data-Driven Decisions (16:55)
Diagnosing Marketing Issues (18:12)
Setting Realistic Ranges for Ad Spend (19:04)
Quarter Four Consumer Trends (21:00)
Abandoned Cart Strategies (23:42)
Multi-Platform Marketing Touchpoints (25:27)
Long-Term Marketing Strategies (29:41)
Leveraging Black Friday Data (31:49)
Conclusion and Resources (34:14)
Scott Desgrosseilliers’ Information:
LinkedIn: https://www.linkedin.com/in/scottd71/
Website:
https://www.wickedreports.com/our-story
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