Dawn Kennedy talks with Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social media and local directories. Practical steps for improving your site's relevance and visibility in this new landscape are also covered, ensuring businesses can continue to thrive online.
In this episode….
Who is Jimi Gibson, and whom does he serve? (00:48)
Understanding the Shift in Search Engines (01:19)
The Importance of EEAT (03:14)
Impact of AI on Search Rankings (04:55)
The Role of YouTube and Other Platforms (07:21)
Adapting to New SEO Strategies (10:58)
Tactics for Improving Online Presence (23:45)
Answering FAQs on Your Website (26:39)
Technical Aspects of FAQ Placement (27:52)
Creating Effective Content for Answer Engines (30:5)
Email Marketing vs. Answer Engine Optimization (31:59)
Optimizing Content for AI and Search Engines (35:37)
Practical Steps for EEAT and Content Freshness (39:07)
First 30 Days Strategy for SEO (44:43)
Final Thoughts and Encouragement (50:43)
Jimi Gibson’s Information:
LinkedIn:https://www.linkedin.com/in/jimi-gibson/
Website: https://thriveagency.com/about/
Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107
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