Business Podcasting Made Easy

Did you know? 87% of entrepreneurs don’t even make six figures. Because they never learned how to stand out with a story that inspires others to say “YES!” 

There is REAL GOLD in this mess-to-success method because everyone loves to hear stories of triumph and overcoming challenges. It permits others to do the same.

The easiest way to create empathy and connect with your ideal audience & partners is by sharing your story (an...

1. “I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.” — Bill Gates
2. Become a person worth listening to with a message, strategy, and tactics that deliver real transformation. And a story that changes businesses and lives. 
3. Map your message, share it, and deliver it in a way that leverages your time, money, energy, and impact.
4. 13 minutes, 13 weeks, and 13 promises: no guesswork (plus l...

1. Did you know? “Unsexy” is the key to making millions and transforming lives.
2. Become a person worth listening to — for YOUR audience — so people CAN’T stop listening to you, reading your book(s), and/or telling others about you).
3. The roadmap works when you know: who (specifically) you love serving + what they will happily invest in + your “special sauce”.
4. Research your people (and make sure you have conversations with them). Then y...

1. “It is much easier to put existing resources to better use, than to develop resources where they do not exist.” ― George Soros
2. Become a person worth listening to because you’re solving problems, offering value, and delivering transformation every 13 minutes. And it’s leveraged!
3. Being a 13 minute mentor makes you worth listening to.
4. Just one hour a week (for 13 weeks) gives you 52 podcast episodes with one relevant outcome (for you...

1. “Needle in a haystack? That’s easy. Just bring a magnet." — Keith R.A. DeCandido, The Zoo Job
2. Become a person worth listening to by speaking the language of the people you serve. (By getting inside the heads, in a good way.)
3. Most episodes are vague and don't deliver a clear desired outcome or result. 
4. Prove to your listeners that you are worth their investment of time and attention with a great title.
5. [TAKE ACTION] Imagine wha...

1. "To achieve great things, two things are needed: a plan, and not quite enough time. – Leonard Bernstein

2. Become a person worth listening to by not making this terrible mistake. Use show notes. Do show notes! Why? People listen with their eyes first.

3. Show Notes. Persistent, consistent action, with a plan. Keep you calm too!

4. The How - What you need to do

• ​Set aside calendar time to write to sleep on it, and to edit the dra...

1. Did you know? Before cave paintings there were fireside chats… 

2. The best podcasts sound like fireside chats. 

3. “The What - What you need to know

• Intro – 1 minute
• Content – 7 ½ minutes
• CTA – 2 ½ minutes 
• Outro – 1 minute

4. What you need to do

• FIRST Create a compelling intro that will induce your audience to listen. Create a similar outro with a strong call to action.
• Second Now craft your content. In...

“You don't have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream. — Michael Dell

Become someone worth listening to by leveraging your podcast before you even launch it!

Did you know? Your podcast is a product that you will launch just like any other product. Many podcasters don’t realize this and never do a formal marketing launch. 

Treat your podcast like your ...

1. “To add growth, lead followers – to multiply, lead leaders.” — John C. Maxwell
2. Become a person worth listening to and a listening multiplier with a clearly structured interview process so you can produce meaningful interviews that add tons of value to your listeners. 
3. Hosting a podcast interview is a lot harder than it sounds. It’s not as simple as having a friendly chat in front of a pair of microphones. If you don’t prepar...

1. “The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.” - Michelangelo
2. [Why This Is Important] As you discovered last episode, the greatest influencers have 3 things in common. From the last episode, you chose your format. Now you’re going to choose your delivery method: podcast live, recorded, or podcast streaming.
3. [What you ne...

1. Did you know? 75% of people say they listen to podcasts to learn something new. 
2. [Why This Is Important] The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can).
3. [What you need to know.] - So in this episode, you’re going to discover three ways to deliver your podcast, the benefits & drawbacks of each, and how to choose the right for...

1. Imagine not even having to think about “what goes where” for your podcast! 
2. Become a person worth listening to so you deliver a profitable podcast that changes lives. KEEP COMING BACK HERE TO THIS EPISODE 13 (Season 11). This is your podcast bible.
3. Every word you write and every word you record can and will be repurposed into a myriad of different types of content. 
4. Writing the show notes with the INTENTION to leverage /...

1. “Good communication is just as stimulating as black coffee, and just as hard to sleep after. — Anne Morrow Lindbergh
2. Become a person worth listening to so you can stimulate like black coffee.
3. How? Before composing show notes and delivering your next podcast, ask yourself: “What do I want my listeners to SEE, FEEL, KNOW, and DO?” (To stay on track with your Main Message / Season Theme (the whole season) and Episode Message (each s...

1. Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come. — Dwayne Johnson
2. Become a person worth listening to AND someone worth following by making your voice “seen”, heard, and aligned among print, video, audio, your website, and social media.
3. Verbalize your promises consistently in all formats (i.e. same language, same actions, same intention, same integrity).
4. Revie...

1. “Collecting the dots. Then connecting them. And then sharing the connections with those around you. This is how a creative human works. Collecting, connecting, sharing.” — Amanda Palmer
2. Become a person worth listening to by connecting the dots and laying out the breadcrumbs.
3. When you use your podcast roadmap (and include the breadcrumbs), your listeners will be on the edge of their seats waiting for the next episode. AND they wil...

1. “If we would only see that all limitations are self imposed and chosen out of fear, we would leap at once”. —  Adyashanti
2. Become someone worth listening to by actually creating the podcast. (And by not listening to that incessant chatter in your head.)
3. THE SECRET — it’s only scary UNTIL you do it. Want to stop being scared? Just do it.
4. Schedule your next 13 minutes to sit behind your microphone and get in the groove (an acco...

1. “Success is not the absence of failure; it’s the persistence through failure. ~ Aisha Tyler, Broadcaster and Actor
2. How to show up (for yourself) so you can become a person worth listening to.
3. Make/take time to prepare, keeping in mind Parkinson’s Law  (the amount of time you give is the amount of time you need) and time “management” that works for you (Ben’s secret method)
4. Know what the hell you’re doing and then choose a way...

1. “The line between spontaneity & stupidity can be very thin.” — Martin Sheen, Actor
2. Become a person worth listening to by engendering trust by knowing exactly how to communicate clearly and still sound authentic.
3. So FIRST let’s redefine the word script (and walking that line between spontaneous and planned out). Then script the core elements, map the 5 content elements (hook, why,what to know, what to do, take action).
4. Cre...

1. “Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan
2. Become a CONFIDENT certain person worth listening to so you can be relatable and authentic without sounding like you’re reading from a script.
3. You want to sound professional and confident but not stuffy. Think back to th...