In this episode of Business Refocused, Lindsay and Carey sit down with Larry G. Linne, founder of InCite Performance Group, author of Make the Noise Go Away, and a lifelong student of business, leadership, and human behavior.
Larry shares his unconventional path from a West Texas football player once told he “shouldn’t go to college” to becoming one of the most respected advisors in the insurance industry. Along the way, he explains why curiosity, critical thinking, and execution matter more than new ideas, and why studying industries outside insurance is essential to staying relevant.
The conversation dives deep into the future of the insurance industry, including AI, the silver tsunami of retiring leaders, and the growing risk of knowledge loss inside agencies. Larry challenges the fear-based narratives around technology and makes a compelling case for why AI will not replace insurance professionals but will expose those who refuse to adapt.
They also revisit the core idea behind Larry’s book: the power of the “number two.” Larry explains why second-in-command leaders are often the real drivers of organizational clarity, execution, and growth, and why leadership does not only live at the top.
In this episode, you’ll learn:
- Why being a student of business matters more than being an industry expert
- How AI will reshape insurance without eliminating the need for advisors
- The real risk agencies face during leadership and producer transitions
- Why “smart” agencies will outperform product-focused agencies
- How second-in-command leaders can create clarity and reduce organizational noise
Sponsored by AgencyPoint
This episode is brought to you by AgencyPoint, your full-service partner for Accounting, Tax, Legal, and HR solutions built specifically for insurance agencies. AgencyPoint helps independent agencies streamline operations, stay compliant, and make confident financial decisions. Learn more at https://www.myagencypoint.com/partners/insurancerefocused
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Show previously named Insurance Refocused
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