Courage in Business

As business leaders, you impact the lives of millions: your customers or employees, and their extended families and community members. If you have fear of making decisions, you are not alone. What will set you apart is recognizing that fear and taking action anyway.

And let’s put this in perspective – you’re not risking your life to save a baby from a wild beast. You’re making strategic decisions about your company. I promise you: you won’t get eaten.

Even so, the courage to risk for a business leader is absolutely critical. Courage is a success attribute where, if you have it, everything becomes easier because you get into action. And, nothing can happen before you take action.

Let’s look at the opposite – the absence of courage.  You’re paralyzed by the difficult business decisions in front of you, so you sit back and do nothing. You get stuck. You don’t do what you’re supposed to be doing. Projects are delayed. Everyone on your team is waiting for you and wondering what’s going on and what they should do next. Your whole business screeches to a halt.