February 22, 2025 • 17 mins
Uncover the secrets to making informed choices in the senior living industry with insights from Tiffany Wieder, Brookdale Senior Living's Area Director of Sales and Marketing in Central Florida. In our conversation, Tiffany shares her personal journey and the diverse services Brookdale offers, including independent living, assisted living, and specialized memory care. As the demand for senior living facilities grows with our aging population, Tiffany guides us through the essential factors families should consider when selecting a community for their loved ones. She also sheds light on the current trends shaping the senior living landscape and highlights how her role helps meet the unique needs of residents.
Beyond online reviews, what truly matters when choosing the right assisted living option? We explore the importance of thorough research and preparation in making significant decisions for family members. Tiffany shares a touching story from Brookdale, where personalized advocacy made a world of difference for a resident. With this episode, gain a deeper understanding of long-term care planning and why it's crucial to address these needs before a crisis hits. Whether you're seeking guidance for yourself or a loved one, Tiffany's expertise offers a valuable perspective on navigating the complex world of senior living.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back everyone .
We've got a great podcast foryou today.
I'm joined here with TiffanyWeider.
She's with Brookdale SeniorLiving.
Good morning, tiffany.
How are you?
Speaker 2 (00:12):
Good morning Steve.
Yeah, I'm great.
Thank you so much.
I appreciate it.
Speaker 1 (00:16):
Yeah, you're very, very welcome.
So, listeners, just to kind ofrecap here we uncover the
stories behind thrivingbusinesses and bring you expert
insights straight from thesource.
Of course, I'm your host.
We actually go behind thescenes and get valuable advice.
This podcast is all about ago-to resource for learning
(00:38):
about businesses that shape ourcommunities and discovering how
to make the most of theirservices.
So if you like this content,you like this video, please
comment, subscribe.
With that being said, we'regoing to get right into speaking
with Tiffany.
So, tiffany, let's go with thatfirst awesome question that
(01:00):
everybody wants to know whatinspired you to work for the
senior living industry, which isa huge industry in itself,
correct?
Speaker 2 (01:07):
Sure, sure, yeah, it's senior living.
Well, first of all, my role.
I'm the area director of salesand marketing for Brookdale, so
I work in the Central Floridamarket, I support the sales team
at six different communitieshere in Central Florida.
And then you know we are, we'rea national organization, we
have over 600 communitiesthroughout 44 states, and so,
(01:32):
honestly, I consider myselfincredibly lucky that I almost
fell into senior living.
I was re-insuring the workforce,following, you know, kind of a
life change during COVID timesand needed a new career
direction.
So I found a position as abusiness development director
with this organization and Ithought senior living, okay.
(01:54):
I've worked in healthcarepreviously.
This has a healthcare feel toit.
Let me check it out, and littledid I know that this would be
one of the most rewardingpositions that I have ever had,
working in senior living.
It is a wild industry becauseit is growing by leaps and
bounds and it's so rewardingthough, helping seniors find,
(02:17):
you know, placement for assistedliving and memory care in their
aging years and helping thefamilies kind of help that
transition for them.
Speaker 1 (02:29):
That's awesome and you can tell you're passionate
about what you do, right, youcan tell?
And again, I speak to so manybusiness owners and they're so
passionate about their businessand what they do to help their
customers, their clients, soforth and so on.
So as I was looking at yourwebsite, I know there's so many
(02:51):
services that you guys offer,from independent living to
memory care, to assisted living,to at-home care, skilled
nursing.
Can you kind of touch base forour listeners a little bit about
a few of those services?
Sure.
Speaker 2 (03:10):
In In the Central Florida market.
We have primarily independentassisted and memory care, and so
each community is really unique.
It's like its own little city,and so I say all the time that
if you walked into one Brookdaleyou'd walk into one Brookdale,
because different communitiesoffer different service lines,
(03:30):
and so we have.
For instance, we have twocommunities in Altamont Springs,
florida, which is right here inthe Orlando area, and they are
about two miles apart from oneanother.
And one is a freestandingassisted living and its sister
community has independent livingapartments, assisted living
apartments and a secured memorycare unit as well, like a wing
(03:53):
that is safe for our dementiaand Alzheimer residents.
And throughout the United Stateswe have communities that are
called CCRCs, which is acontinuing care retirement
community that does encompass askilled nursing component as
well, which is more of ahospital-like setting where we
(04:16):
can render more care to thatindividual.
But typically those larger kindof complexes have independent
living, assisted living, memorycare and that skilled nursing
facility as well on their campus.
But that's the beautiful thingabout our organization is that
no matter where you are in theUnited States, if you have a
(04:37):
family member or a loved onethat's in need of that extra
care and support, we can find acommunity that's close by that
more than likely suits the needsthat you're looking for.
Speaker 1 (04:47):
I love that.
So there are and you know, wellstated too in terms of
explaining the differencebetween, you know, the memory
care and, you said, assistedliving, right, Two separate
facilities.
That's very interesting.
So you know, for our listeners,let's talk about are there
(05:09):
trends?
If I'm looking to put myparents into an assisted living
facility, what are some?
Speaker 2 (05:22):
things that I need to look at before considering.
Well, you know, this day andage, assisted living is becoming
kind of the hot new commodity.
We, you know, as a society andas a culture, we have an aging
population, that you know, andit's interesting.
I had to pull up statistics forsomething else recently, and
the U?
S census Bureau states thatthere are, in the year 2025,
(05:44):
because we're in the height ofthe baby boomers that 12,000
people are turning 65 every day,which means by the end of 2025,
that there'll be 4.4 millionAmericans that are age 65 or
older.
Speaker 1 (05:59):
That's a pretty big number.
Speaker 2 (06:00):
And 65?
By no means, you know, becausewe are also a healthier society
now.
That 65 does not mean you knowthat's traditional retirement
age, but that doesn'tnecessarily mean that you are in
need of assisted living.
The average age in assistedliving is about 85 years old,
and so people you know have agood 10, 15, 20 years of life,
(06:22):
of independence and hopefullykeeping their health at a level
that keeps them as independentat home as long as possible.
But we also know we're a littlebit sicker of a society and so
some of those comorbiditieswhich a comorbidity would be
(06:42):
like congestive heart failure orCOPD or diabetes, which
diabetes is one of the fastestgrowing diseases in our culture
as well that that when peopletypically have some of those
different diseases together, itbecomes harder to live
independent.
You need to make sure thatyou're paying attention to your
diet and your sugars and your.
You know the things that we'realways told when we go to the
(07:03):
doctor, that you know diet andexercise.
You know are you eating well,are you staying active?
And you know and I know thateven even for me that sometimes
there's just those days whereI'm like, you know, the easy way
out is sometimes the mostconvenient, but if you compound
that over years with perhaps notthe best health makeup you'll
(07:32):
lend, you'll lead yourself intoneeding some assisted living, in
which case we are.
We are there as an organizationto be able to help.
But one of the things that weencourage people to look at is
that, because it is a hot newindustry, that there's buildings
popping up all over and adultchildren that are in their 40s
or 50s we are sometimes drawn tothose modern buildings that
(07:52):
have kind of like a Ritz-likelook or feel or a high-end hotel
look, and that's great thatthey'll be beautiful on the
outside, but if they don't havethe care, if they don't have the
staff, if they don't have thepolicies and procedures in place
that is the real reasonsomebody is choosing to live in
(08:12):
assisted living then they'regoing to be wowed by the
chandelier but incrediblydisappointed by the level of
attention, and so those are thethings that we really, you know,
we encourage all the time oursales people to remind people
that it's it's care over realestate.
We're not selling real estate,we're selling care.
We're selling the licensure,we're selling the experience of
(08:37):
the individuals we have employedin our communities.
We are looking for the peoplewho really have the best
training and support behind themfor the clinical needs of the
individuals that are living inthe communities.
Speaker 1 (08:51):
Well stated.
Speaker 2 (08:52):
Yeah, I don't, I don't know.
Speaker 1 (08:54):
That was just like wow, that was a mouthful, but
said very eloquently, verydirect, which is awesome.
But what I wrote down, whichreally caught my attention, when
you look at your competition,like you said, there's so many
assisted living facilities outthere.
I took away from thatconversation care over real
(09:16):
estate.
That's pretty powerful.
If you came up with that,that's pretty awesome.
But it's good.
It kind of puts things intoperspective of how you
differentiate yourself from somany other retirement companies
or assisted living companies outthere as well, or assisted
living companies out there aswell.
What advice would you givesomeone who's just starting
(09:39):
their search into senior living?
Speaker 2 (09:44):
Well, you know again, the research, research,
research.
I feel like you, you know, andeven this you know this is the
case for Brookdale too is thatwe have sister communities that
might be a great fit for you,where the one down the street
might not be the best fit foryou, because the residents make
(10:06):
up a huge, they make up themakeup of the community as well,
and so if you walk into acommunity and it has a really
vibrant population of peoplethat are really active and
that's the kind of environmentthat you're looking for your
loved one, that's the place foryou.
If you know that your loved onekeeps to themselves a little
(10:27):
bit more and they're a littlemore quiet, or they might need a
little bit more care, and youwalk into a community and you
see that with the population,that's the place for you.
So, research what is best foryou, but you have to get your
feet inside the building.
This day and age, people willrely very heavily on reviews you
(10:48):
read online, which that's only.
That's only a part of the story.
I think of myself all the timethat I read reviews for movies
or for restaurants, but thensometimes the specifics of those
reviews don't, they're notrelevant to me to begin with,
like somebody loves the Nokia atan Italian restaurant, I hate
Nokia.
I don't care if it's deliciousor if they hate it, you know.
(11:08):
So sometimes you have to go inand give give things a shot
yourself.
So open your eyes, make surethat you are aware and that you
do the research of what's mostimportant for you in the
individual that you're lookingfor.
Because what might you know?
Even if you're talking amongstyour friends, you know, I know a
lot of people in their fiftiesand sixties are kind of
stumbling into looking intoassisted living for their family
(11:31):
members and a lot of the timesit's isolating.
So you might not have a lot offriends who have also done this
research.
So make sure that you'retalking about it with your
friends and coworkers, lovedones, parishioners of church,
people who might know what's outthere and have good experiences
with the communities that arein the market.
Speaker 1 (11:53):
Good advice and I guess a takeaway for one word,
if I could say this, would bepreparation.
Speaker 2 (12:01):
Yes, yes.
Speaker 1 (12:04):
So can you share a story?
We all like stories, right?
Can you share a story that hasimpacted the way one of your
customers have benefited fromyour service?
Speaker 2 (12:18):
well and I and I'm I'm lucky in my role because I
have the opportunity to go inand out of different communities
.
I really get to know theresidents and their families and
one of my, my favorites I can'tshare her name because-.
No, no, yeah, yeah, don't sharethe name, she was a lovely
(12:40):
resident of ours at our Conwaycommunity, which is down in
South Orlando near the Orlandoairport, and she was having some
challenges with her wheelchair.
You know, medicare is stillinvolved in some things and
getting access to certain thingsthat are due to the individuals
(13:02):
through their insurance aresometimes hard to navigate and
sometimes their families don'tknow.
Well, we have at Brookdale aprogram that's integrated into
our organization called HealthPlus and that is an RN care
manager oversight program HealthPlus and that is an RN care
manager oversight program and wewere able to have this RN care
(13:23):
manager talk with and just standin the gap as an advocate for
this resident.
Her family didn't live locallyand so she was our RN care
manager, was able to speak onbehalf of this resident with her
physician to get a new orderfor this new wheelchair.
We were able to fast track itso we were able to get something
(13:44):
delivered to the community andjust make her quality of life
better.
The chair she was in was broken,uncomfortable, there were
pieces of it that would scratchher.
Every time she would have toget transferred in and out and
in those cases where, if youleave it up to a resident or
their family members to have tonavigate the system.
It's impossible, it'shealthcare is not easy and if
(14:09):
you don't know the right placesor people you know, you can end
up really frustrated anddisappointed and slip between
the cracks.
And so we are really lucky asan organization to be able to
have this extra added supportand I think again it was lucky
enough that I was able to takethe time to sit and chat with
(14:31):
her and find out really what shewas struggling with on a
day-to-day.
Speaker 1 (14:36):
And that is so important right Identifying what
your customer needs are andthen being able to address those
needs and helping them getthrough that process.
Well, kudos to you for thatstory.
That's awesome.
I love to hear that.
As we wrap up here, can youplease provide our listeners a
way to get a hold of you, aphone number, a website that
(15:00):
they can look at?
You know for your service.
Speaker 2 (15:03):
Sure, absolutely Well , and anything that they need.
I like to think of myself as aLego piece, that I'm the little
like gray Lego connector,because if you're able to get a
hold of me, I can contact youand connect you with anybody
within the industry.
If you're looking for homehealth, we have Brookdale at
Home that does private duty homecare.
We have, you know, and justthrough my connections I'm able
(15:27):
to help with anyone, whetherit's a primary care physician, a
specialist.
I also work locally with acoalition that works with the
florida hospital association,and so anybody that has any
questions about the seniorliving industry, whether it's
local in the state of florida ornational with our organization,
(15:47):
they can reach out directly tome.
Um, my, my phone number, mypersonal cell phone this rings
to myself, to my person is 6, 89, 2, 4, 8, 8 0, 0, 6.
And I can provide thisinformation to you as well, so
you can include it in the shownotes.
But my, my email address aswell it's really nice, we, we do
(16:10):
it.
The first three of my firstname, the first three of my last
name, so it's T, I, f, w, I, eat brookdalecom, so it's short
and sweet, easy to remember Ifyou know my name, tiffany Weider
, you know my email address, andso those are two ways that
people can get in touch with me,and I'm happy to further a
(16:31):
conversation if someone hasquestions about, you know,
placing a loved one, if theyhave questions for themselves,
because long-term care planningand thinking about this before
it's an emergent situation issomething that's incredibly
important to do as well.
That's something that we have alot of families that approach
us in crisis, and that's youknow.
(16:54):
We all know that it's not theeasiest to make quick decisions
when you're in a crisissituation.
Speaker 1 (17:02):
Well, tiffany, thank you so much for taking time out
of your busy schedule to sharewhat you do with Brookdale
Senior Living, and you'veinspired us, our listeners, with
great information, andhopefully we can have you back
again in the near future yes,absolutely, I would love to
thank you so much.
Speaker 2 (17:21):
I appreciate the uh the time you're very welcome.
Speaker 1 (17:25):
Thank you for tuning in to first media consulting
podcast.
If you enjoyed the podcast,subscribe today to nominate a
business you would like torecommend to be on our show.
Go to firstmediaconsultingcomor call.
Thank you for listening.
Welcome back everyone .
We've got a great podcast foryou today.
I'm joined here with TiffanyWeider.
She's with Brookdale SeniorLiving.
Good morning, tiffany.
How are you?
Speaker 2 (00:12):
Good morning Steve.
Yeah, I'm great.
Thank you so much.
I appreciate it.
Speaker 1 (00:16):
Yeah, you're very, very welcome.
So, listeners, just to kind ofrecap here we uncover the
stories behind thrivingbusinesses and bring you expert
insights straight from thesource.
Of course, I'm your host.
We actually go behind thescenes and get valuable advice.
This podcast is all about ago-to resource for learning
(00:38):
about businesses that shape ourcommunities and discovering how
to make the most of theirservices.
So if you like this content,you like this video, please
comment, subscribe.
With that being said, we'regoing to get right into speaking
with Tiffany.
So, tiffany, let's go with thatfirst awesome question that
(01:00):
everybody wants to know whatinspired you to work for the
senior living industry, which isa huge industry in itself,
correct?
Speaker 2 (01:07):
Sure, sure, yeah, it's senior living.
Well, first of all, my role.
I'm the area director of salesand marketing for Brookdale, so
I work in the Central Floridamarket, I support the sales team
at six different communitieshere in Central Florida.
And then you know we are, we'rea national organization, we
have over 600 communitiesthroughout 44 states, and so,
(01:32):
honestly, I consider myselfincredibly lucky that I almost
fell into senior living.
I was re-insuring the workforce,following, you know, kind of a
life change during COVID timesand needed a new career
direction.
So I found a position as abusiness development director
with this organization and Ithought senior living, okay.
(01:54):
I've worked in healthcarepreviously.
This has a healthcare feel toit.
Let me check it out, and littledid I know that this would be
one of the most rewardingpositions that I have ever had,
working in senior living.
It is a wild industry becauseit is growing by leaps and
bounds and it's so rewardingthough, helping seniors find,
(02:17):
you know, placement for assistedliving and memory care in their
aging years and helping thefamilies kind of help that
transition for them.
Speaker 1 (02:29):
That's awesome and you can tell you're passionate
about what you do, right, youcan tell?
And again, I speak to so manybusiness owners and they're so
passionate about their businessand what they do to help their
customers, their clients, soforth and so on.
So as I was looking at yourwebsite, I know there's so many
(02:51):
services that you guys offer,from independent living to
memory care, to assisted living,to at-home care, skilled
nursing.
Can you kind of touch base forour listeners a little bit about
a few of those services?
Sure.
Speaker 2 (03:10):
In In the Central Florida market.
We have primarily independentassisted and memory care, and so
each community is really unique.
It's like its own little city,and so I say all the time that
if you walked into one Brookdaleyou'd walk into one Brookdale,
because different communitiesoffer different service lines,
(03:30):
and so we have.
For instance, we have twocommunities in Altamont Springs,
florida, which is right here inthe Orlando area, and they are
about two miles apart from oneanother.
And one is a freestandingassisted living and its sister
community has independent livingapartments, assisted living
apartments and a secured memorycare unit as well, like a wing
(03:53):
that is safe for our dementiaand Alzheimer residents.
And throughout the United Stateswe have communities that are
called CCRCs, which is acontinuing care retirement
community that does encompass askilled nursing component as
well, which is more of ahospital-like setting where we
(04:16):
can render more care to thatindividual.
But typically those larger kindof complexes have independent
living, assisted living, memorycare and that skilled nursing
facility as well on their campus.
But that's the beautiful thingabout our organization is that
no matter where you are in theUnited States, if you have a
(04:37):
family member or a loved onethat's in need of that extra
care and support, we can find acommunity that's close by that
more than likely suits the needsthat you're looking for.
Speaker 1 (04:47):
I love that.
So there are and you know, wellstated too in terms of
explaining the differencebetween, you know, the memory
care and, you said, assistedliving, right, Two separate
facilities.
That's very interesting.
So you know, for our listeners,let's talk about are there
(05:09):
trends?
If I'm looking to put myparents into an assisted living
facility, what are some?
Speaker 2 (05:22):
things that I need to look at before considering.
Well, you know, this day andage, assisted living is becoming
kind of the hot new commodity.
We, you know, as a society andas a culture, we have an aging
population, that you know, andit's interesting.
I had to pull up statistics forsomething else recently, and
the U?
S census Bureau states thatthere are, in the year 2025,
(05:44):
because we're in the height ofthe baby boomers that 12,000
people are turning 65 every day,which means by the end of 2025,
that there'll be 4.4 millionAmericans that are age 65 or
older.
Speaker 1 (05:59):
That's a pretty big number.
Speaker 2 (06:00):
And 65?
By no means, you know, becausewe are also a healthier society
now.
That 65 does not mean you knowthat's traditional retirement
age, but that doesn'tnecessarily mean that you are in
need of assisted living.
The average age in assistedliving is about 85 years old,
and so people you know have agood 10, 15, 20 years of life,
(06:22):
of independence and hopefullykeeping their health at a level
that keeps them as independentat home as long as possible.
But we also know we're a littlebit sicker of a society and so
some of those comorbiditieswhich a comorbidity would be
(06:42):
like congestive heart failure orCOPD or diabetes, which
diabetes is one of the fastestgrowing diseases in our culture
as well that that when peopletypically have some of those
different diseases together, itbecomes harder to live
independent.
You need to make sure thatyou're paying attention to your
diet and your sugars and your.
You know the things that we'realways told when we go to the
(07:03):
doctor, that you know diet andexercise.
You know are you eating well,are you staying active?
And you know and I know thateven even for me that sometimes
there's just those days whereI'm like, you know, the easy way
out is sometimes the mostconvenient, but if you compound
that over years with perhaps notthe best health makeup you'll
(07:32):
lend, you'll lead yourself intoneeding some assisted living, in
which case we are.
We are there as an organizationto be able to help.
But one of the things that weencourage people to look at is
that, because it is a hot newindustry, that there's buildings
popping up all over and adultchildren that are in their 40s
or 50s we are sometimes drawn tothose modern buildings that
(07:52):
have kind of like a Ritz-likelook or feel or a high-end hotel
look, and that's great thatthey'll be beautiful on the
outside, but if they don't havethe care, if they don't have the
staff, if they don't have thepolicies and procedures in place
that is the real reasonsomebody is choosing to live in
(08:12):
assisted living then they'regoing to be wowed by the
chandelier but incrediblydisappointed by the level of
attention, and so those are thethings that we really, you know,
we encourage all the time oursales people to remind people
that it's it's care over realestate.
We're not selling real estate,we're selling care.
We're selling the licensure,we're selling the experience of
(08:37):
the individuals we have employedin our communities.
We are looking for the peoplewho really have the best
training and support behind themfor the clinical needs of the
individuals that are living inthe communities.
Speaker 1 (08:51):
Well stated.
Speaker 2 (08:52):
Yeah, I don't, I don't know.
Speaker 1 (08:54):
That was just like wow, that was a mouthful, but
said very eloquently, verydirect, which is awesome.
But what I wrote down, whichreally caught my attention, when
you look at your competition,like you said, there's so many
assisted living facilities outthere.
I took away from thatconversation care over real
(09:16):
estate.
That's pretty powerful.
If you came up with that,that's pretty awesome.
But it's good.
It kind of puts things intoperspective of how you
differentiate yourself from somany other retirement companies
or assisted living companies outthere as well, or assisted
living companies out there aswell.
What advice would you givesomeone who's just starting
(09:39):
their search into senior living?
Speaker 2 (09:44):
Well, you know again, the research, research,
research.
I feel like you, you know, andeven this you know this is the
case for Brookdale too is thatwe have sister communities that
might be a great fit for you,where the one down the street
might not be the best fit foryou, because the residents make
(10:06):
up a huge, they make up themakeup of the community as well,
and so if you walk into acommunity and it has a really
vibrant population of peoplethat are really active and
that's the kind of environmentthat you're looking for your
loved one, that's the place foryou.
If you know that your loved onekeeps to themselves a little
(10:27):
bit more and they're a littlemore quiet, or they might need a
little bit more care, and youwalk into a community and you
see that with the population,that's the place for you.
So, research what is best foryou, but you have to get your
feet inside the building.
This day and age, people willrely very heavily on reviews you
(10:48):
read online, which that's only.
That's only a part of the story.
I think of myself all the timethat I read reviews for movies
or for restaurants, but thensometimes the specifics of those
reviews don't, they're notrelevant to me to begin with,
like somebody loves the Nokia atan Italian restaurant, I hate
Nokia.
I don't care if it's deliciousor if they hate it, you know.
(11:08):
So sometimes you have to go inand give give things a shot
yourself.
So open your eyes, make surethat you are aware and that you
do the research of what's mostimportant for you in the
individual that you're lookingfor.
Because what might you know?
Even if you're talking amongstyour friends, you know, I know a
lot of people in their fiftiesand sixties are kind of
stumbling into looking intoassisted living for their family
(11:31):
members and a lot of the timesit's isolating.
So you might not have a lot offriends who have also done this
research.
So make sure that you'retalking about it with your
friends and coworkers, lovedones, parishioners of church,
people who might know what's outthere and have good experiences
with the communities that arein the market.
Speaker 1 (11:53):
Good advice and I guess a takeaway for one word,
if I could say this, would bepreparation.
Speaker 2 (12:01):
Yes, yes.
Speaker 1 (12:04):
So can you share a story?
We all like stories, right?
Can you share a story that hasimpacted the way one of your
customers have benefited fromyour service?
Speaker 2 (12:18):
well and I and I'm I'm lucky in my role because I
have the opportunity to go inand out of different communities
.
I really get to know theresidents and their families and
one of my, my favorites I can'tshare her name because-.
No, no, yeah, yeah, don't sharethe name, she was a lovely
(12:40):
resident of ours at our Conwaycommunity, which is down in
South Orlando near the Orlandoairport, and she was having some
challenges with her wheelchair.
You know, medicare is stillinvolved in some things and
getting access to certain thingsthat are due to the individuals
(13:02):
through their insurance aresometimes hard to navigate and
sometimes their families don'tknow.
Well, we have at Brookdale aprogram that's integrated into
our organization called HealthPlus and that is an RN care
manager oversight program HealthPlus and that is an RN care
manager oversight program and wewere able to have this RN care
(13:23):
manager talk with and just standin the gap as an advocate for
this resident.
Her family didn't live locallyand so she was our RN care
manager, was able to speak onbehalf of this resident with her
physician to get a new orderfor this new wheelchair.
We were able to fast track itso we were able to get something
(13:44):
delivered to the community andjust make her quality of life
better.
The chair she was in was broken,uncomfortable, there were
pieces of it that would scratchher.
Every time she would have toget transferred in and out and
in those cases where, if youleave it up to a resident or
their family members to have tonavigate the system.
It's impossible, it'shealthcare is not easy and if
(14:09):
you don't know the right placesor people you know, you can end
up really frustrated anddisappointed and slip between
the cracks.
And so we are really lucky asan organization to be able to
have this extra added supportand I think again it was lucky
enough that I was able to takethe time to sit and chat with
(14:31):
her and find out really what shewas struggling with on a
day-to-day.
Speaker 1 (14:36):
And that is so important right Identifying what
your customer needs are andthen being able to address those
needs and helping them getthrough that process.
Well, kudos to you for thatstory.
That's awesome.
I love to hear that.
As we wrap up here, can youplease provide our listeners a
way to get a hold of you, aphone number, a website that
(15:00):
they can look at?
You know for your service.
Speaker 2 (15:03):
Sure, absolutely Well , and anything that they need.
I like to think of myself as aLego piece, that I'm the little
like gray Lego connector,because if you're able to get a
hold of me, I can contact youand connect you with anybody
within the industry.
If you're looking for homehealth, we have Brookdale at
Home that does private duty homecare.
We have, you know, and justthrough my connections I'm able
(15:27):
to help with anyone, whetherit's a primary care physician, a
specialist.
I also work locally with acoalition that works with the
florida hospital association,and so anybody that has any
questions about the seniorliving industry, whether it's
local in the state of florida ornational with our organization,
(15:47):
they can reach out directly tome.
Um, my, my phone number, mypersonal cell phone this rings
to myself, to my person is 6, 89, 2, 4, 8, 8 0, 0, 6.
And I can provide thisinformation to you as well, so
you can include it in the shownotes.
But my, my email address aswell it's really nice, we, we do
(16:10):
it.
The first three of my firstname, the first three of my last
name, so it's T, I, f, w, I, eat brookdalecom, so it's short
and sweet, easy to remember Ifyou know my name, tiffany Weider
, you know my email address, andso those are two ways that
people can get in touch with me,and I'm happy to further a
(16:31):
conversation if someone hasquestions about, you know,
placing a loved one, if theyhave questions for themselves,
because long-term care planningand thinking about this before
it's an emergent situation issomething that's incredibly
important to do as well.
That's something that we have alot of families that approach
us in crisis, and that's youknow.
(16:54):
We all know that it's not theeasiest to make quick decisions
when you're in a crisissituation.
Speaker 1 (17:02):
Well, tiffany, thank you so much for taking time out
of your busy schedule to sharewhat you do with Brookdale
Senior Living, and you'veinspired us, our listeners, with
great information, andhopefully we can have you back
again in the near future yes,absolutely, I would love to
thank you so much.
Speaker 2 (17:21):
I appreciate the uh the time you're very welcome.
Speaker 1 (17:25):
Thank you for tuning in to first media consulting
podcast.
If you enjoyed the podcast,subscribe today to nominate a
business you would like torecommend to be on our show.
Go to firstmediaconsultingcomor call.
Thank you for listening.
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