52. Business Plans and Baby Bottles: What Launching a Newborn and a New Offer Have In Common

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Ever felt like you’re writing launch emails with one hand while burping a baby with the other? Same. In this episode, Whitney Aguon shares an honest, hilarious, and heart-filled take on the messy, beautiful parallels between launching a baby and launching a business. From prepping color-coded spreadsheets to stocking up on snacks and navigating the post-launch crash, we’re talking real talk for parentpreneurs who are building brands and raising babies at the same time.

Whether you're in the newborn phase of motherhood or a fresh business launch, this episode reminds you that chaos and clarity can coexist. Grab your lukewarm coffee and tune in for encouragement, laughter, and real-life strategies to survive (and thrive) in both worlds.

“You can cry from exhaustion and still be deeply aligned with your purpose. That doesn’t make you ungrateful—it makes you human.”

Launching is only the beginning. Whether it’s your baby waking up at 3am or your launch results not meeting expectations, there’s grace for that. Trust the process, trust yourself—and keep some lactation cookies on hand (business builders can eat them too!).

Resources & Links:

• Learn more about brand support for parentpreneurs at aguonstudios.com
• Join the Caffeinated Chaos community on Instagram

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

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The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

Episode Transcript

(00:00):
I am a mom of a toddler and anewborn, and I'm also someone
who knows what it's like to bewriting email sequences with one
hand while burping a baby in theother.
So if you're in the thick ofbuilding a business and building
a family at the same time, hi,you're my people.

(00:20):
What launching a newborn and anew offer have in common?
Because listen, whether you'reprepping to birth a baby or
birth a business, there are somany messy parallels that nobody
talks about, but guess what?
That's where we're going today.
So grab your cup of coffee andlet's go.

(00:41):
All right, let's rewind to theprep phase.
You're planning, you'redreaming, you're creating color
coded launch spreadsheets,Googling everything at 2:00 AM
stockpiling snacks.
So whether it's a product lunchor packing your hospital bag,
the energy is about the same.
You're excited, you're anxious,you're feeling like you should

(01:04):
be doing more.
But also you are alreadyexhausted, and it hasn't even
started yet.
And let's not ignore the quote,avalanche of advice.
Everyone, your cousin, yourmentor, your great aunt,
everybody suddenly becomes anexpert.

(01:25):
Sleep, while you can build youraudience first, don't worry.
It'll come naturally.
Except it doesn't always comenaturally in both parenting and
business.
And guess what?
That's okay.
All right.
Now let's move to the deliveryroom, or staring at that publish

(01:45):
button.
It's the moment of no return.
You've done what you can.
You've prepped emails, writtenthe copy, fluff, the landing
page.
Or in my case, it comes on.
Unexpectedly when you'reshopping at Target, when the
baby comes or the offer goeslive, there's adrenaline,
euphoria, total chaos, and a bitof that realization that life as

(02:12):
you knew, it just changed.
Because now you are in it.
You're responding to comments,your feedback, late night
feedings or refund requests, youare celebrating and yet
wondering if you're doingeverything right because you are
realizing that launching is onlythe beginning.

(02:33):
All right, so then let's talkabout what nobody talks about,
and that's what happens afterthe launch.
The quiet, the crash, the whatnow with babies, you leave the
hospital and suddenly they trustyou to keep this tiny human
alive.

(02:54):
Right?
We've talked about this before.
There is no manual, so you'reGoogling how to swaddle while
crying into.
Insert choice here, a granolabar, a pillow at 3:00 AM with
business.
It's why didn't I sell?
Like I thought, why am I stilltired?
Why do I feel weirdly empty eventhough I worked so hard for

(03:16):
this?
It's not failure.
That's just the emotionalhangover of creation.
It's your body, your brain, yoursoul is simply catching up.
So remember to give yourselfgrace.
Look, let's get one thingstraight.
Every baby develops in their owntimeline.
Every business offer grows atits own pace.

(03:38):
If somebody else's baby issleeping through the night and
yours is still nocturnal, likemine was for so long.
So what?
So what if someone else's coursesells out in 24 hours and yours
gets two signups, that doesn'tmean it's not valuable or that
you are not good at what you do.

(04:00):
Business and motherhood aremarathons, not sprints.
Again, they are marathons, notsprints.
They require nurturingattention.
Flexibility and a whole lot ofsnacks.
Regardless if you're talkingabout the baby or your business,
and you know what?

(04:20):
And if you're breastfeeding andbusiness building, you need
double the snacks.
Trust me.
I actually had lactation cookiesthis last round with my second
child, and there are some reallygood ones out there.
So let's talk about real lifestrategies, because I know that
you are not here just for myreally bad metaphors.
So here we go.

(04:41):
Actionable steps, like I alwayslove to give you, take what you
like, leave what you don't.
But here is number one, giveyourself a soft launch in both
babies and business.
Not everything needs to be bigand loud.
Test your offer quietly.
Ease in, don't burn out on dayone.

(05:02):
Okay, two.
Automate what you can.
Schedule emails.
Prep content ahead.
Delegate task, even if it's justasking your partner to do a
grocery run.
Okay?
Three.
Create a flex schedule.
Work in baby windows, naps,quiet plays, screens if needed,

(05:25):
if that's your thing.
This is not the season for rigidtime blocking.
This is the time to be flexible.
Four.
Build your support team, andthis means family, friends, your
business besties, and yes,investing in support like a VA
or a coach.
If you can, just remember thatyou do not have to do this all

(05:47):
alone.
And five, celebrate the smallwins.
Did you nurse the baby whilesending out your newsletter?
Did you get two signups insteadof zero?
And did you show up at all whenyou wanted to just quit?
Major win.
Okay.
See where I'm going with this?
You can love your business andfeel overwhelmed.

(06:10):
You can be grateful for yourbabies and still crave quiet.
You can cry from exhaustion andstill be deeply aligned with
your purpose.
That doesn't make youungrateful, it makes you human.
At GaN Studios and at CafeeChaos, I get this duality.
We're a branding studio thatworks with Parenters who live in

(06:32):
the duality of family andbusiness where chaos and clarity
can both coexist.
Where people say, I don't knowwhat I'm doing, lives right next
to, I'm doing the damn thing,you know?
If you're ready to build a brandthat works with you in your real
life and not the fake one,people post online.
Let's connect.
Let's talk about it.

(06:52):
Let's open up lines ofcommunication, because guess
what?
Your story matters even whenit's messy.
All right, everyone.
Until next time, keep the babyfed the offer alive, and your
coffee, I hope is at leastlukewarm.
You've got this I'll see you inthe next episode.

(07:12):
Bye now.