55. Summer Slump or Slow Burn? Keeping Your Business Moving When Life Slows Down

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Welcome back to Caffeinated Chaos—where business dreams are built between diaper changes, and we ride the rollercoaster of entrepreneurship with iced coffee in hand. In today’s episode, Whitney Aguon serves up a much-needed pep talk for all the small business owners wondering why everything feels slow right now (spoiler: it's not just you).

We’re diving headfirst into the infamous summer slump—that sneaky season where engagement drops, creativity stalls, and your to-do list becomes more of a suggestion than a reality. But instead of panicking, Whitney offers a refreshing perspective: slow doesn’t mean failing. It might just mean you’re about to spark something big.

This episode is equal parts encouragement, relatable chaos, and practical advice for keeping your business alive without burning out.

CLICK HERE to get our Slow Summer Guide - This guide helps you shift from hustle mode into intentional maintenance—so you can protect your peace, nurture your audience, and set yourself up for a strong comeback in the fall.

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

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The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

Episode Transcript

(00:00):
Welcome to Caffeinated Chaos,where business deals happen
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney GaN, your host, andI'm here to talk all things
business parenthood, and ofcourse keeping up with the BFFs,
whether you're juggling theboardroom, the playroom, or just
here for some coffee fuel chaos.
We've got you covered.
Get ready for real talk, laughsand a whole lot of heart as we

(00:24):
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Ated, of course.
Welcome back everyone.
We're talking about somethingthat sneaks up on entrepreneurs
every single year, the summerslump, or maybe it's just a slow

(00:47):
burn.
Honestly, between kids out ofschool, vacations, heat waves,
and the very real urge to tossour laptops in favor of pool
floaties.
Well, it's easy to feel likeyour business is crawling when
it used to be sprinting.
So if you're sitting therethinking, why is engagement
down?

(01:07):
Why haven't I had a sale in aweek?
Or, why can't I come up with asingle original ideal right now?
And friend, you are not alone.
This episode is going to be youriced coffee pep talk.
So start sipping.
Here we go.
Summer can mess with yourbusiness rhythm.
It messes with mine all thetime.
Sail slow.

(01:28):
People are distracted.
You are distracted and yourmental whiplash is wanting to
rest.
So, but also make progress.
I know exhausting in all capsreally.
One minute you're planning yournext launch, and the next one
minute you're planning your nextlaunch.

(01:50):
And the next you are Googlingcheap flights to literally
anywhere.
And here's the truth.
Slow season doesn't always meana failing season.
It might just be the quietbefore the clarity or the break.
Your creativity needs to sparksomething big in the fall.

(02:12):
Okay.
Last summer I spent 45 minutes,I think, probably an hour
actually writing an emailcampaign and three hours trying
to keep my toddler from smearingsunscreen all over herself,
literally, that's why I changedher roller.
I.
Sunscreen.
My to-do list had so many thingson it.
And what did reality say?

(02:33):
Well, we are back to watchingDisney Plus.
Okay.
It is hard not to feel like youare falling behind, and here's
the plot twist that unproductivesummer.
Well, it actually birthed thething I'm doing now, the
podcast, because all that slowtime gave my brain space to

(02:57):
think deeper but not movefaster.
Does that make sense?
So how do you keep your businessmoving when everything feels
like it's kind of on snoozeright now?
You know it's coming actionablestep time.
So one, you need to shift yourmetrics for success.

(03:19):
Instead of growth, you want toaim for nurture.
Summer might not be the besttime for a hard launch, but it
is a great time for buildingtrust, storytelling, engaging
with your audience in a morerelaxed way.
Two, pick one needle mover perweek.

(03:40):
Forget to do lists that aremiles long.
Choose one thing that will trulymatter in the next 90 days and
chip away at it slowly.
A revamped sales page, a fallcontent plan, maybe just writing
down idea counts.
Even just writing down ideasCount as progress Three.

(04:02):
Batch the boring stuff.
Hug slower.
Client wants to organize thebehind the scenes.
Update your Canva templates.
Refresh your website, writeEvergreen emails.
You'll thank yourself when ithits Q4, trust me.
Four.
Give yourself permission topause, create needs rest.
Sometimes not producing isexactly what fuels your next

(04:26):
burst of creativity.
Take a nap.
I love naps.
Take a nap.
Read a novel.
Play with your kids.
You are not lazy.
You are living your life andthat's okay.
Five, reconnect with your why.
When did the hustle slow down?
When the hustle slows down, yourheart starts to speak louder.

(04:48):
Why did you start this business?
What feels exciting again?
Let those questions guide youthrough the lull.
So whether your summer isfeeling like a standstill or a
slow burn of ideas, buildingbeneath the surface, I want you
to remember this.
Not every season needs to beabout launching, scaling, or

(05:09):
crushing it.
Sometimes the best thing you cando for your business is breathe.
Let the sun hit your face, letyour schedule soften and trust
me, you are still buildingsomething beautiful even on the
slow days If you need a littlestructure in the chaos, I've
created a summer slow seasonchecklist.

(05:29):
You can grab it at my website,and it's filled with easy,
actionable ways to make progresswithout burning out.
And hey, if this episode gaveyou a little Excel, would you
mind leaving me a quick reviewor sharing it with a fellow
entrepreneur?
It really helps me reach morehearts who need to hear it.

(05:50):
Until next time, may your coffeebe cold, your ideas warm and
your business is still very muchalive, even in the summer heat.
I will see you all my friends inthe next one.
Bye now.