Episode 190 - How Staying Consistent Can Change Your Life

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This week, our host Caz sits down with Sipping & Selling Podcast for an authentic discussion about life since 2020, podcasting, building brands, and more.

We get into conversation about the origin of CIVWYP, how it was built from the ground up, and what it took to remain a top 5% podcast over the last six years. We also touch on the importance of staying consistent and committed to everything you're passionate about.

Later, we discuss brand building and how wine fell into our lives. Whether you're a fan of this podcast or just need a boost in motivation, this episode is for you. 

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Episode Transcript

SPEAKER_04 (00:04):
Ladies and gentlemen, welcome to Sippin'
and Selling with Joey Chanel.

SPEAKER_01 (00:13):
Welcome back to a very special episode of Sippin'
and Sellin'.
I have my first fellow podcastguest, Kaz from Can I Vibe with
Y'all podcast on my show today.
Welcome, Kaz.

SPEAKER_02 (00:25):
Oh, thank you, thank you, thank you.

SPEAKER_01 (00:26):
You're welcome.

SPEAKER_02 (00:27):
I'm used to hearing like the you need the trumpets.

SPEAKER_01 (00:32):
That always reminds me of every favorite reggaetone
song that I like.

SPEAKER_02 (00:35):
Oh, we can get into that.
We got to get into that.

SPEAKER_01 (00:39):
I know.
Well, if you guys aren'tfamiliar with Kaz, please make
sure you're following him onInstagram.
His podcast is legit.
I love it.
I'm always watching all thereels.
Specifically, what we'rereferencing is that he likes to
put on some tunes, and you andyour buddies love to like sing
or dance along, which is so fun.
What made you think to do that?

SPEAKER_02 (00:58):
Um, yeah, so my name is Kaz, and we love music.
Um, it didn't necessarily startas that, but I think music is
universal.
And one day we were just becausekind of like this, like we have
conversations too, but we'relike, you know, let's just play
a song real quick.
And then we played the song.
It was like an unofficial cut,but then we cut it into a clip,

(01:22):
and that went super viral, andwe were like, oh, we should do
this again.
And we just fell in love withthe process of it.
So fun.

SPEAKER_01 (01:29):
Those are the ones I look forward to.
But you have been doing this foralmost I guess six years now.

SPEAKER_02 (01:34):
Six years, yeah.

SPEAKER_01 (01:35):
Wild.
Happy anniversary.
That's crazy.
I hope to aspire to make it tosix years myself.
This is my first year in.

SPEAKER_02 (01:42):
First year in?

SPEAKER_01 (01:42):
First year in.

SPEAKER_02 (01:43):
Oh, you're killing it.

SPEAKER_01 (01:44):
Oh, thanks.

SPEAKER_02 (01:45):
This look at look at this.

SPEAKER_01 (01:46):
Listen, we try.
We try here at Podcast Junkies.
We try to look official like areferee with a whistle.
But yeah, I wanted to invite youon because usually I talk about
people's sipping and sellingstories.
So most of the guests that Ihave are from the liquor
business.
And I've listened to some ofyour episodes, and I know that
you've you're very seasoned indifferent professions.

SPEAKER_00 (02:07):
You were a teacher, you thought it's a delivery man,
you did it, you did it all.

SPEAKER_01 (02:12):
But you worked with my partner, Chain, Total Wine,
and I want to know about thatexperience.
You were there for eight months,you said.
Yes.
That got my attention, and alsoone of your interview guests got
my attention.
You had um Mr.
Brett on from Stop and Brands.

SPEAKER_02 (02:28):
Oh, shout out to Brett.
Shout out to Brett.

SPEAKER_01 (02:30):
That was one of my first episodes I listened to.

SPEAKER_02 (02:32):
Yes, good man.

SPEAKER_01 (02:33):
Oh, yeah, he seems like a good dude.
I don't know him personally.
So, yes, you got into working atTotal Wine, and what made you do
that in which location?
Was it the 904 Fort Lauderdale?

SPEAKER_02 (02:43):
Wow.
Wow.
I'm official.

SPEAKER_01 (02:46):
You're exposing me.

SPEAKER_02 (02:48):
Um, I can't say it's something I wanted to do,
honestly.
Um, my dad actually worked inthe liquor industry way back
when.

SPEAKER_03 (02:57):
What did he do?

SPEAKER_02 (02:58):
He was, I don't know if he was a distributor.
This was like in the 80s.
I can't remember.
But that's okay.
He worked for Empire.

SPEAKER_01 (03:06):
Oh, really?
In New York?

SPEAKER_02 (03:07):
Yeah.

SPEAKER_01 (03:07):
So he definitely knew my father then because my
brother still works there.

SPEAKER_02 (03:11):
Oh, does he?

SPEAKER_01 (03:11):
No shit.
I'm not sure.

SPEAKER_02 (03:13):
He might, he might, because we're originally from
New York.

SPEAKER_01 (03:14):
That's hilarious.
Me too.
Oh small world.
Look at this connection.
It's meant to be meant to be.
That's hilarious.
Yeah, we're gonna have to talkoffline about that.

SPEAKER_02 (03:25):
You definitely will.
Oh, I love it.

SPEAKER_01 (03:27):
Okay, so it was kind of in the DNA.

SPEAKER_02 (03:29):
Um, no, actually.
Um, this was I I had alreadygraduated uh from college.
I'm like trying to figure outit's like a little bit after
COVID, so things got kind ofweird.

SPEAKER_00 (03:42):
No kidding.

SPEAKER_02 (03:43):
Um and yeah, I mentioned in there that I was
three years into doing thepodcast, and you know,
obviously, you you know, this isnot something I went to school
for or learned.
I'm just I'm learning as I go.
Um, and then you know, I justwanted to take a chance on it.
It was blowing up, it was doingwell.
I was like, you know what, let'sjust do it full time.

(04:04):
Um, and that did not work out atall.

SPEAKER_01 (04:06):
Okay.

SPEAKER_02 (04:06):
Uh two months in, I was like, yeah, just I can't.

SPEAKER_01 (04:10):
It's a lot of work.
I'm lucky.
I have Ben.
I'm spoiled, my producer.
He does all the hard work forme.
Yeah, shout out to Ben.
Heavy lifting here.
I just have to show up and havea conversation with Ben.

SPEAKER_03 (04:19):
Oh, you're chilling.

SPEAKER_01 (04:20):
But some people, I don't know about you, they find
that daunting too.
I think you mentioned you werean introvert.
I don't get that from youlifting your show.
Okay.
You used sexual.
Sometimes I still am.

SPEAKER_02 (04:31):
Sometimes I still am.
It depends on the mood.

SPEAKER_01 (04:33):
Well, when you're having conversations all the
time, I say this.
I feel like I have to charge mybatteries after, right?
Like it's very draining.
Do you prepare a lot?
Do you like think about topicsyou're gonna do?
Or yeah.

SPEAKER_02 (04:45):
Yeah, that takes up a lot of the time because I
don't like to go in aconversation unprepared,
especially if it's like a guestthat I've never met before, or
like an industry that'sdifferent than what we typically
do.
Like, I don't want to just go inand wing it.
So I spend a lot of time sittingthere researching, and we could

(05:05):
have someone do that for us too,but at the end of the day, I
have to have the conversationwith them.

SPEAKER_00 (05:08):
Right.

SPEAKER_02 (05:09):
So it's like a producer could tell me what to
say, but if I don't, if I'm notgenuinely interested in it, then
I'm just gonna be like, uhfloating, yeah, floating, lost
in the conversation.
So yeah, that's a lot of behindthe scenes.

SPEAKER_01 (05:21):
Yeah, and again, if you're not getting paid for
that, it's your time.
Your time is it is valuable.
So then you you dipped into thetotal wine of it all.
And is that where you fell inlove with Dow?

SPEAKER_02 (05:29):
So Total Wine.
Actually, we'll we'll backtracka little bit.
That's fine.
I like to open a lot of tabshere, Caz.

SPEAKER_01 (05:38):
I go all the way left.
Go for it.

SPEAKER_02 (05:40):
So my first interaction was with wine.
I was I won't throw an age outthere for we don't want to get
flagged.

SPEAKER_01 (05:49):
I'm in the industry and I do have a license.

SPEAKER_02 (05:52):
I was in college, and I I was around some pretty
girls.
Oh, and I was like, shout outthe pretty girls, they know who
they are.
And I was like, all right, Ican't be drinking vodka and
tequila all the time with them.
Like, this is too much.
So I was like, I started gettingintroduced to wine nice.
Obviously, you start terrible,you should sip some Moscato,

(06:14):
like you're doing it well andwhatever.
Yeah, of course.
Um, but then I realized likeit's such a smoother drink.
Uh-huh.
You know, I still have my liquorhere and there, but it's just
smooth.
Um, the other guys around meweren't doing it, the the girls
were loving it at the time.

SPEAKER_03 (06:31):
Uh-huh.

SPEAKER_02 (06:32):
Um, and then I started to love it, so I just
became a wine guy, to be honest.
Uh, started exploring differentvarieties, cabs, pinot,
chardonnays, roses, everything.

SPEAKER_03 (06:44):
Uh-huh.

SPEAKER_02 (06:45):
Um, so I always had a thing for for drinking wine,
and then fast forward, I wasdown bad, and still wants to do
it.

SPEAKER_01 (06:55):
You're doing a lot of lyric references.
I got your other Moscato.
Now he's down bad, like Taylor.
Holy moly.
This Swifty over here.
I didn't take you for a Swifty.

SPEAKER_02 (07:04):
Low-key swifty.

SPEAKER_01 (07:05):
I love it.
See?

SPEAKER_02 (07:06):
Low-key Swifty.

SPEAKER_01 (07:07):
So funny.

SPEAKER_02 (07:09):
Um, but yeah, I just I had to like the podcast was
generating a little bit ofmoney, but definitely not
sustainable.
And I had to have some extramoney.
So one day a total wine uh truckdrove to my neighborhood
delivering alcohol, and on theback it said hiring, call this
number one.
So I called it.
Nice.
And I was hired within twoweeks.

SPEAKER_01 (07:29):
Wow, that's amazing.

SPEAKER_02 (07:31):
So yeah, I got hired there.
Um, it was cool driving aroundbecause I'm driving around Fort
Lauderdale, chilling on thebeach, dropping off liquor to
people, everybody's happy.
Um, but it definitely wasn't mypurpose.
Um, so while I was there, whileI was in the store, I started
just like reading wine labels,and I would just stare at these

(07:52):
bottles all through my shift.
So I'm like learning everyone.
Um, I saw Dow a lot, and thenthey hit the podcast, or I think
they emailed us or somethinglike a year after.

SPEAKER_01 (08:04):
Amazing.

SPEAKER_02 (08:05):
And I was like, wait, I recognize this.
Uh and then they're just reallygood people, so it just it's
worked out since then.

SPEAKER_01 (08:12):
That's amazing.
Like I said, I've only been in ayear.
I'm not my whole purpose for thepodcast, and we'll get into your
purpose because I would love toknow.

SPEAKER_02 (08:19):
I want to know yours too.

SPEAKER_01 (08:21):
Thanks.
So with me, someone approachedme because I've been in the
industry a long time, 20 yearsnow.
I'm third generation liquorbaby.
So great grandfather was abootlegger.
Yeah.
Not not identical to Brett'sstory, but we're in the same,
you know, allegiance of us allbeing in the family business.
And I started my company, CadeCap, like nine years ago because

(08:42):
we're brand owners.
So these two, I'm gonna giftthem to you after the episode.
But Cas420 is our rum, it's hempinfused, and then yeah, and then
Claude Irish Whiskey.

SPEAKER_02 (08:50):
Well, you said hemp infused?

SPEAKER_01 (08:51):
Hemp infused.

SPEAKER_02 (08:51):
I would be high from it.

SPEAKER_01 (08:52):
No, you can't.
It's illegal to put THC and CBDwith alcohol, it's just for
mouthfeel.

SPEAKER_02 (08:58):
Can I see it real quick?

SPEAKER_01 (08:59):
Yeah, take it, grab it.
You like the florals?

SPEAKER_02 (09:02):
Puerto Ricans.
I'm Puerto Rican.

SPEAKER_01 (09:04):
I know that.

SPEAKER_02 (09:05):
Oh, yeah.

SPEAKER_01 (09:05):
We're gonna get into that connection too.
Oh yeah, but yeah, so my dad inthe 80s, he used to export
donkey rum to the US.
So that's how he got into therum business and he became an
became an importer.
So, like I said, these are ourlatest innovations.
We own those products, but nineyears ago I had friends coming
to me being like, How'd you getinto Total Wine?
Because it's very hard.
A lot of people would love toknow how to get into that chain.

(09:28):
I have friends and relationshipsthat are in big distributors
like Empire, and they can't getinto Total Wine.

SPEAKER_02 (09:34):
Are you saying like getting your product in?
Yes.

SPEAKER_01 (09:36):
So that's what my company does.
I manage chain relationships andI get brands into all the
chains.
So Publix, Whole Foods, Walmart,all that.

SPEAKER_03 (09:44):
Oh.

SPEAKER_01 (09:45):
So people came to me and were like, oh, well, we want
to do an ensemble podcast withlike all the kids in the liquor
business.
And I was like, that's cool, butat the end of the day, A, I have
a very strong accent.
So I was like, I don't know.

SPEAKER_02 (09:57):
I'm here in the New Yorker to be honest.

SPEAKER_01 (10:00):
I know.
So I was like, I don't know ifthat's gonna translate well or
be well, like people like it.
And like I was explaining to youbefore, I I like to talk to
people, I like to see people, Ilike to feel energy.
I'll do Zooms here and there,but it's kind of hard, you know?
And they want me to zoom everyweek.
And I was just like, I don'teven know if I'm gonna let that.
Yeah, for the different.
I know, I know.

(10:20):
So here I am.
I started a year ago, and I'vebeen in just asking friends to
come on because like I said, I'm20 years in this business.
So I've had distributors on,I've had brand owners on, I've
had people I've never met beforeon.
And then I did a couple touringthings.
Ben and I went to South BeachHood and Wine, they asked me to
do media, so we got to interviewsome cool people there.

SPEAKER_02 (10:39):
The recent one?

SPEAKER_01 (10:40):
Yeah, yeah, it was fun.
And then just last week I was inLA for the beverage forum.
That's you were in LA too.
I think we just missed eachother.
Yeah, we missed each otherreally.

SPEAKER_02 (10:48):
I think I was leaving as you were coming.

SPEAKER_01 (10:49):
I know, it's so funny.
But you were in like San Diegoor something, you said.

SPEAKER_02 (10:52):
Well, I was in LA first.
Okay, and then San Diego after.

SPEAKER_01 (10:55):
All right.

SPEAKER_02 (10:55):
Yeah, it was like a whole Cali trip.

SPEAKER_01 (10:57):
It was Yeah, it's fun.

SPEAKER_02 (10:59):
I have to go back next week.

SPEAKER_01 (11:00):
You do?
It's nonstop, but oh my gosh,but that's great.
Yeah, so that was my purpose,which is basically there's not a
lot of females in the industry.
Most of them are in wine, mostof them aren't in spirits, and
most of them didn't grow up inthe industry, and most of them
don't do what I do.
I'm in a very small niche.
So I wanted to be a voice forthat, and the podcast has just
expanded into other things.
I love being an entrepreneur.

(11:21):
I have several in you know,businesses now.
If you count the podcasts, it'sthree that I have myself, right?

SPEAKER_02 (11:26):
Well, don't know it's a business.

SPEAKER_01 (11:27):
Yeah, and it's a brand.
You're branding yourself.
And so I want to talk about it.
I want to inspire people, and Iknow you're about the same type
of messaging.

SPEAKER_02 (11:34):
Absolutely.
So for you, was it a transitionlike is something you wanted to,
or someone just kind of pitchedit to you and you fell in love
with it?

SPEAKER_01 (11:43):
Yeah, exactly.
Like I didn't know I wanted todo it, you know.
I just fell in love with it.
I always talk to people, likeI've been asked to do panels and
stuff and talk because, like Isaid, there's not a lot of
chicks in this side of thebusiness, and they'd want to
talk to me, or because of who myfather was, maybe they'd like
asked me to jump on theirpodcast or do an interview and
never really thought about it.
Um, I, you know, I did publicspeaking and all that in

(12:04):
college, and I liked it.

SPEAKER_02 (12:05):
Like, like how far did you take that?

SPEAKER_01 (12:07):
Not far.
Not far away.

SPEAKER_02 (12:09):
Because there's like public speaking classes and then
like really public speaking.

SPEAKER_01 (12:12):
No, I didn't get like hired for engagements, but
I used to write a blog.
Like I was very much into liketalking, and I like to give
messages and stories.
Anytime anything happened to me,I felt like compelled to share
it.
I'm a big poster.
I'll post everything.
I'm a poster, I'll posteverything.
I before like selfies andblogging was a thing, I would do
that.
I would just like remember whencribs was big?

SPEAKER_02 (12:34):
Like MTV Cribs?
Oh, yeah.

SPEAKER_01 (12:36):
I used to do that.
Like I'd go to friends' housesand I'd be like, hey, it's
showy.
I'm I'm here at so-and-so'shouse.

SPEAKER_02 (12:41):
And I wow, so you're you're you're built for this.

SPEAKER_01 (12:43):
I think I was a celebrity in a past life.
I always say that.
I used to bend.
I must have been like Marylandor someone because I'm too
comfortable.
I'm really too comfortable inthis life.
Like at the last week at thebeverage forum, I was walking up
to some big wigs and I was justlike, hey, you know, want to
jump on, sipping and selling.
Like Robin Thick.

SPEAKER_02 (13:01):
I think I did see that actually.
You posted that.
Of course you did.
You posted everything.

SPEAKER_01 (13:04):
I post everything.
Yeah, so I just I don't know.
I'm just too comfortable, but Ithink that's the benefit.
And I think that's also why myclients trust me, my buyers
trust me, and I have celebrityclients that trust me, so that's
cool.

SPEAKER_02 (13:17):
Have you had any on here?

SPEAKER_01 (13:18):
Not yet.
Not yet.

SPEAKER_02 (13:19):
It's going to happen.

SPEAKER_01 (13:20):
It's going to.
You're going to put it in theuniverse for me.
Thank you, Kaz.
The podcast gods have spoken.

SPEAKER_02 (13:28):
Is it different like having a podcaster on versus
someone in the internet?

SPEAKER_01 (13:31):
Yeah, because you know how to ask questions too.
The banter's there.
It's easy.
I feel like, like I said, peopleare staring at me like, oh my
God, what's she going to say?
Especially because I don't dopre-questions.
You know, I'll say, is thereanything you don't want me to
say?
Obviously, we edit it, butdefinitely having you on the
conversation's flowing.
I also, like I said, I want tolearn from you.
And usually I'm trying to givemy audience a message and teach

(13:52):
them and give some insight to myworld, but also not bore them.
I feel like the best episodesare when I'm getting a little
bit outside of my comfort zone,you know, which I'm doing with
you.

SPEAKER_02 (14:02):
I agree.
Yeah, honestly, I feel the same.
Luckily, it hasn't happened liketoo much, but you have those
where they're just looking atyou like, what's the next
question?

SPEAKER_01 (14:11):
Yeah.

SPEAKER_02 (14:11):
And I'm like, uh.

SPEAKER_01 (14:13):
Or the answers are short.
The answers are short.

SPEAKER_02 (14:15):
It's very, it feels transactional.
Yes.
It's like, why did you evencome?

SPEAKER_01 (14:19):
Yeah.

SPEAKER_02 (14:19):
Um, everybody has an agenda.

SPEAKER_01 (14:20):
Yeah.

unknown (14:21):
Whatever.

SPEAKER_02 (14:22):
But no, I mean, I'm the same way.
I just like having goodconversation.

SPEAKER_01 (14:25):
Um, so is that why you started?
It was a hobby.

SPEAKER_02 (14:29):
This started completely randomly, to be
honest.
Um like I said, it was duringCOVID.
We didn't know what to do.
We were passing time.
Um, it was me and my boy and mybrother, and we started doing a
live stream on Instagram, but nopurpose to it.
It was literally just we'restuck in the house.
We were drinking wine.

SPEAKER_01 (14:50):
Of course we were.

SPEAKER_02 (14:51):
But this at the time it was bad.
There was a liquor store by me,and they were selling two dollar
bottles of wine.

SPEAKER_01 (14:58):
Oh, wow.
Yeah, that's rough.

SPEAKER_02 (15:00):
Yeah, yeah, it was, but you know, we're like broke
college kids, and we bought likewe didn't know how long we're
gonna be locked down.
They're like, the world's gonnabe shut down.
So we bought like 50 bottles ofwine.

SPEAKER_03 (15:10):
Wow.

SPEAKER_02 (15:12):
Um, so it turned into like a we weren't drinking
it every day, but it turned intolike a daily live stream.
And mind you, we had nofollowing at the time.
The podcast wasn't even a thing,we're just off our personal
pages.

SPEAKER_01 (15:24):
That's that was gonna be my question.
Like these day and age, this dayand age, kids in college have
like 60,000 followers to start.
It's crazy.
It's wild.
So I was curious if he had agood following.

SPEAKER_02 (15:36):
Yeah, no, it was we did it for my personal page
because I had the biggestfollowing at the time, but I
think it was like 1,500 people.

SPEAKER_03 (15:44):
Yeah.

SPEAKER_02 (15:44):
Which you know, that these were just my college
friends.
There wasn't like a followingfor real.
Yeah, um, and then the livestream started getting pushed
out to people in differentstates.
So people were in like Texas,North Carolina, New York are cop
in on.
I'm like, who are these people?

SPEAKER_01 (16:00):
Yeah, you're like, how'd they find me?

SPEAKER_02 (16:01):
Yeah, and they start looking forward to the show.
Um and people like just reallywanted to see the live stream,
so it kept going.
The world slowly started to likecome back to normal, and I was
like, I I kind of want to likefigure out a way to continue
this, like, because it was itwas a crazy show.
It was fun.
Um, this is before Instagram hada lot of restrictions, right?

SPEAKER_01 (16:23):
It was just uh so you guys would just go viral all
the time doing fun shit.

SPEAKER_02 (16:26):
Yeah, well, it wasn't even viral, it was a
little com because it was insidethe live session.

SPEAKER_01 (16:30):
But in the lives, don't they go on the story, or
they didn't do that back then?

SPEAKER_02 (16:34):
Um, I don't even think they did it at the time.
Yeah, this was 2020.

SPEAKER_01 (16:38):
Yeah, like some of your update didn't happen yet.

SPEAKER_02 (16:41):
Yeah, so this is literally we would have like
maybe a hundred people on thelive, but it was just that
community that knew about it.
And these lives will go on forlike six hours.
So I knew like, okay, this issomething clearly engaging
people, they want to see this,so um world coming back, people

(17:04):
start going back to work andwhatnot, and got a stimulus
check and bought some equipment.

SPEAKER_01 (17:09):
Love it.

SPEAKER_02 (17:10):
I was just like, let's just let's just try it for
real.

SPEAKER_01 (17:13):
Yeah, and you have a good radio voice, don't you
feel?

SPEAKER_02 (17:16):
You think so?

SPEAKER_01 (17:16):
I do.
I think you have a good soothingvoice.
Oh, yeah.
When you came in and I and I putthe headphones on, I just heard
you talk and I was like, I knowthis voice.
Yeah, I think that's important.
I think that's part of it.

SPEAKER_02 (17:28):
Because I always hated my voice, to be honest.
Did up, but I guess I'm used totalking to the mic at this
point.

SPEAKER_01 (17:34):
Yeah, no, you have a good flow.

SPEAKER_02 (17:35):
I feel like I'm in a radio station right now, to be
honest.
You definitely got the setup.

SPEAKER_01 (17:40):
We try.
I listen, you gotta fake it tomake it.
When how many years in did youfeel like, well, first of all,
getting someone to reach out toyou that early in a year to ask?
Like, I'm sponsoring my podcastbecause I obviously have
ownership of brands, and I don'tknow that I what like when you
started, you kind of knew.
You were like, I want to dothis.
You tried, like you said, andthen you were like, it's not
making me money.

(18:01):
Most people that come into thestudio do want to make a
business out of it.
I'm a mom and a wife, and I'vebeen in this industry, like I
said, 20 plus years, and I'veexpanded my conversations to
beverage and entrepreneurs.
And so obviously, I would loveto make it into something in the
future where maybe I'm not gonnabe selling my brands or other

(18:22):
people's brands because there'sgonna be a hot new shiny toy
who's gonna let you know.

SPEAKER_02 (18:26):
This is true.

SPEAKER_01 (18:26):
So you gotta think for the future.

SPEAKER_02 (18:28):
I mean, my biggest thing was I wasn't even I didn't
come in like, oh, I want to makethis a business or I want to go
viral, or I just wanted tocontinue reaching a lot of
people and be consistent.
That was like my main goal goingin.
Um, so literally from the jump,again, it's still like a little
bit of COVID time, so I had moreflexibility, but first month

(18:51):
into it recorded like 10episodes.
Yeah, um, because I knew andthey weren't good, to be honest.
Like that's how it is when youstart.
Uh, but the biggest goal waslike maybe it's like a
competitive nature in me.
I was like, I don't want tostart this, put it out to the
world, and then a month later wefall off.

(19:11):
That's okay, we fall off,whatever.
Um, so I was like, I'm gonnamake sure this is consistent.
People see this every day.
And of course, at first they'relike, okay, cool, we started a
little podcast.
Okay, right.
And then next thing you know,we're 10 episodes in, 25
episodes in, 50 episodes in.
Um, and now I'm known for beinga podcaster.

SPEAKER_01 (19:30):
Yeah, people share your videos to me all the time.

SPEAKER_02 (19:33):
Really?

SPEAKER_01 (19:33):
Yeah.
Is that how you found this?
No, I originally, like I said, Iwas researching for different
guests and I found the sovereignbrands because he's local and I
was like thinking of who I doall this myself.
I find the guests.

SPEAKER_02 (19:45):
I respect it.

SPEAKER_01 (19:47):
And like I said, I don't really premeditate my
questions.
Like I do the best, and I'm sureI repeat some of the things
because some things to me are umredundant, but they need to be
heard because the audience isn'tthe same, right?
Right.
You and I will share an audienceon this episode, but everybody
else usually has never been on apodcast or they've been on a
podcast and it's the samequestions and the same script.

(20:08):
And I want to get the I want thelaugh.
I like to make people laugh, andI think it's not supposed to be
so serious, right?
And my mom was a jokester and Ihave that in me.
Ben is funny, and like we justlike to talk about music, which
I love that about you.
That, but that video, the onethat has been sent to me
multiple times, is because Igrew up in Puerto Rico.
I love reggae tone.

(20:28):
I'm a huge Latino look-alike.

SPEAKER_02 (20:30):
You know which video you're talking about.

SPEAKER_01 (20:31):
Yes, you do know which video I'm talking about.
And everybody sends it to mebecause it's like the most
famous Zumba song ever, andeverybody loves it.
And you guys took a Zumba class.
Was that before or after thatvideo?

SPEAKER_02 (20:41):
Oh, we that was that was before that.
That was the the Zumba was lastsummer.

SPEAKER_00 (20:46):
Okay.

SPEAKER_02 (20:46):
Um, so another addition to my job history.
I used to teach Zumba.

SPEAKER_00 (20:50):
Haha, no shit, really?

SPEAKER_01 (20:52):
I loved it.

SPEAKER_02 (20:53):
Completely on accident.

SPEAKER_01 (20:54):
Did you love it?

SPEAKER_02 (20:54):
Oh, I loved it.

SPEAKER_01 (20:55):
Oh, making the playlist.
I missed my ladies.
Yeah, so fun.

SPEAKER_02 (20:59):
That oh, that was so I was a personal trainer.
Um and they just randomly askedme to teach like a hit class,
like a workout class.

SPEAKER_03 (21:08):
Yeah.

SPEAKER_02 (21:08):
Um, so I I I was teaching like workout class, but
I just threw on my playlist.
I I've never taught a class, Ididn't know what's I just threw
on a playlist.

SPEAKER_01 (21:17):
Um they love the regaton, the the the all the you
know, old classics, the the newones, like pit bulk, all of it.

SPEAKER_02 (21:27):
They like we were working out, but we were also
like jamming.

SPEAKER_01 (21:30):
Yeah.

SPEAKER_02 (21:30):
Um, so at the end of the class we started dancing,
and then the next week they'relike, What if we just dance?
And then it turned into Zumbafor six months.

SPEAKER_01 (21:38):
I love it.
And but that's if you hadrhythm, could you dance?
Oh, for sure.
Okay, good.
All right, guys.
I had to ask the question, Kaz.
You never know.
You know, some people don't.

SPEAKER_02 (21:48):
Listen, I'm stuck right now.
You're like, but I'm shaking myhead.

SPEAKER_01 (21:53):
I saw you on the video.
Look at Ben.
Ben shaking it too.
Ben, Ben, Ben is a Latino overthere.
Look at him.
Are you actually salsa?
Yes.

SPEAKER_02 (22:02):
Colombia.

SPEAKER_01 (22:03):
Yep.

SPEAKER_02 (22:04):
Colombiano.

SPEAKER_01 (22:04):
Like Sofia Vergara.

SPEAKER_02 (22:06):
Oh, that's my that's my queen.

SPEAKER_01 (22:08):
That's his love.
I took Ben to Salfie True Wineand got him very close to her.

SPEAKER_02 (22:13):
Oh, he he was very happy.

SPEAKER_01 (22:15):
He was feeling good.

SPEAKER_02 (22:16):
He was feeling good.
I got some good, I had thisextension.

SPEAKER_01 (22:19):
Yeah, he had the big selfie stick.
He was like looking at her.

unknown (22:22):
I'm like, there's a reason.

SPEAKER_01 (22:24):
Yeah.

SPEAKER_02 (22:24):
Honestly, if I saw her and I heard the accent, I'd
probably be like, You'd die.

SPEAKER_01 (22:28):
Stop dead in your tracks.

SPEAKER_02 (22:30):
Yes.

SPEAKER_01 (22:30):
I know I love her.
Should get her own.
She doesn't age.
One day, you and I together.

SPEAKER_02 (22:34):
Oh, I'm coming.
Oh man.

SPEAKER_01 (22:36):
I'll invite you if I get her ass on here.
I I will ask Ben.
He knows.
I keep a promise.

SPEAKER_02 (22:41):
Ben's coming on too.

SPEAKER_01 (22:42):
Ben will be here.
Ben's gonna be like bringingfood.
He'll be like, I'll make yousome dinner.
So good.
Okay, so like I said, you'vebeen doing this a long time.
You guys have a different setup.
You are on an ensemble cast, butI've heard you reference
multiple times when you're solodolo that a lot of people like

(23:05):
you alone.
And a lot of the podcasts I'vebeen on, majority of them are an
ensemble cast.
It's not like it's not, yeah,you know, including in the
beverage industry.
That's the other reason I wantto do it.
I'm the only one doing itmyself.

SPEAKER_02 (23:19):
I prefer it that way.

SPEAKER_01 (23:21):
Yeah.

SPEAKER_02 (23:21):
Um, it's tough by yourself.

SPEAKER_01 (23:24):
It's hard by yourself, but it's also hard
with co-hosts, right?
Because it's like you'recompeting almost.
Um, or is that the wrong word?

SPEAKER_02 (23:31):
Well, it depends on the co-hosts.
I think maybe with guestssometimes.
Um honestly, just I guess itworks out, but the structure we
have, I kind of do a lot of thepreparation.
Okay.
So they ask questions, which isperfect, but they're not like
they don't have their own scriptor whatever to where we have to

(23:52):
compete.
Um I'm trying to think of amoment like I feel like I was
competing.
Usually just people who love tohear themselves talk.
I know, right?

SPEAKER_01 (24:02):
It's like it's crazy.
When you see it happening, Benknows I have a uh code for
whatever I feel like it'shappening, and I just say
something.
Obviously, my listeners andviewers don't know, but um, it's
hard because we only usuallyfilm for an hour.
I don't know about you.

SPEAKER_02 (24:18):
About the same.

SPEAKER_01 (24:19):
Yeah.
So it's like you A, don't wantit to be a drag.
B, you don't want them to getstuck on too many topics.
You usually have like youragenda.
I'm sure with me, I don'tusually have an agenda.
It's more like I know I want toget something valuable out of
it.
I want them to feel like I'mscratching their back as they're
scratching mine.
I don't want it to betransactional like you're

(24:39):
saying, but I want it to not belike a waste of everybody's
time, right?
And sometimes it'll either bewhere they're long-winded on an
answer that doesn't nobody caresabout.
It's like, oh, well that's whereediting comes from.
Yeah, exactly, right?
But then then you have to pieceit back together too, because
usually my question, sometimesthey'll take out their own tabs.
That has nothing to do with whatI was talking about.

SPEAKER_02 (24:59):
Yeah, it's like that's why it's important to
have the right guest on.

SPEAKER_01 (25:04):
Right.

SPEAKER_02 (25:04):
Um, oh, especially starting out, there was a lot of
before we were.
I I tell people it's not aninterview, it's a conversation
because when they think it's aninterview, they sit there and
just wait for the next question.
Yeah.
And before we were having likedifferent backgrounds on, we
were just having friends that weknow.
Um, you know, sometimes we talkabout dating and stuff like
that.

SPEAKER_01 (25:25):
Yeah, you guys go into a lot of pop culture.

SPEAKER_02 (25:27):
We do a lot of pop culture, a lot of just
relatable.
Um, and we have a big audienceof women, so people have these
different dating experiences,whatnot.
So there would be a lot of womenon who who want to come on and
just kind of like spill alltheir ex stories and what and it
just I'm like, oh, this is it'shard.
It this is coming a yap session,yeah.

SPEAKER_01 (25:49):
Yeah, for sure.
And I'm sure they're thinking,like, like you said, a lot of
people like to hear themselvestalk, and uh I'm sure they're
trying to produce while they'rethere.
Like, I feel like sometimespeople are on the the pod with
me and they're like eithertrying so hard to get a point
across or make me laugh orsomething to make it viral.
Like, do you feel like sometimesthat's the goal for people is

(26:11):
like to make that viral contentwith you and be like, yeah, I
helped you.

SPEAKER_02 (26:15):
You know, I I you know the worst.
I have literally sat down withpeople where before we even turn
the cameras on, they're like,Oh, we're going viral today.

SPEAKER_00 (26:23):
I'm like, Oh yeah, you're like, here we go.

SPEAKER_02 (26:25):
Like, because Ben knows, man.
Yeah, it's the worst becauselike that's not our goal.
We just want to sit down, havegood conversations.
Um, luckily, we've learned tolike clip it up better to where
you know it has the highestchance of I don't look at it as
going viral, just getting themost views.
If people like it, cool.
If not, we move on to the nextthing.

(26:47):
Um, but literally people willcome on and they try to say
stuff on purpose to go viral,and then it makes it not go
viral because it it feelsinawkable.

SPEAKER_01 (26:54):
People feel that, yeah, for sure.
You know, it's it you you'vetalked about this before because
I listened to a lot of yourshows before you came on.
You talk about that where likeyou have to be authentic, and if
you're trying too hard, itdoesn't come across.
And I think even that episodewith Brett, he was talking about
it.
Like, if you don't have thepassion, right?

SPEAKER_02 (27:13):
He's a very passionate man.

SPEAKER_01 (27:15):
Yeah, he is.
I'm the same.
I feel that way about mybusiness, and whenever I talk
about what I do, I love what Ido, and I have a sense of pride.
I feel like that is the bestguest whenever you're talking to
them and they have somethingthat they're excited to talk
about, and you just likehighlight them and you guys ping
pong back off each other.
Those are the best.
Do you pre-interview before youask your guests to come on?

SPEAKER_02 (27:35):
Uh, how so?

SPEAKER_01 (27:36):
Like, like I'll I'll like in I'll invite a guest on
and then I'll say, Hey, we needto jump on a call for like 10
minutes, and I feel them out.

SPEAKER_02 (27:45):
Uh sometimes I have before it kind of just depends.
Um, like maybe with bigger namepeople, a lot of times, like
sometimes their manager reachesout.
So we might have a quick thing.
They mostly just want to seelike we prepare some topics, um,
especially when people gottalike watch out for PR and

(28:06):
whatnot.
But we'll prepare some topics,the manager reviews it.
If they like it, cool.
If not, we make some changes.
Um, I prepare like an outlinefor myself, and I could have it
right here, but once we get intothe conversation, I don't even
really look at it.
Yeah, I'm like, I'm just in themoment.

SPEAKER_01 (28:22):
Yeah, of course.
See, I do it differently.
Obviously, the only ones thatI've ever had a lot of problems
with are like the verycorporate, you know?
Like I'll send, I'll send theraw footage, and they're like,
you gotta cut this, you gottacut that.
You did you can just say thatthis shouldn't be announced yet,
da da da.
So that's always hard.
That's why I'm asking youbecause I'm obviously trying to
learn from you and pick yourbrain a little bit about what

(28:43):
I'm doing differently.
But you're you're you havepeople reaching out to you to be
guests, which I haven't got tothat level yet.
I would love that.
I do have some.

SPEAKER_02 (28:51):
Trust me, I do a lot of outreach too.

SPEAKER_01 (28:52):
Yeah, but I do have some, but they don't want to pay
to be on the show.
They want me to just like talkabout their product, which I'd
love to highlight, but sometimesit's like a person in Canada,
right?
And my audience is all likeyou've talked about on your
show, you have audiences outsideof the US.
I haven't really looked at muchof my analytics, to be honest
with you, so I don't know wherethey're coming from.

SPEAKER_02 (29:13):
You gotta know.

SPEAKER_01 (29:13):
I just hear, I know, I gotta know who I'm talking to.
Like I said, I'm learning hereas I go, but I know that a lot
of my listeners are thedistributors, are the buyers for
the chains, you know, becausethey'll write me an email and be
like, hey, I saw your episode,which with X brands, you know,
send me a sample.
So if someone reaches out fromCanada where they're not
distributed in the US yet, itdoesn't make sense for me to put

(29:34):
them on my platform yet, youknow?

SPEAKER_02 (29:36):
Yeah, you definitely have to be picky.
Um grateful to have a good, Iwant to say it's like a lot, a
lot of people reach out, but umhere and there we get some some
people.
Um, and I'm sure they're reallygood people.
Like, honestly, I feel badsometimes because like I do want
to have conversations with morepeople, but it has to be a match

(29:56):
for our brand as well.
Um, especially because we'vegotten to a certain following,
so I want to make sure theaudience enjoys it as well.
Like, yeah, I'm sure we couldyou know catch a vibe, have a
good time off camera, but a lotof times people want to promote
their product or whatever theyhave going on, which you know I
I love to talk about, but theaudience might not care.

(30:18):
So if I keep doing that, thenthe audience would be like, you
know, this is not really onbrand and not on brand for you.

SPEAKER_01 (30:25):
Right.
So you may lose the follower.
Do you in your analytics do yousee like where they trail off,
like on your episodes?

SPEAKER_02 (30:32):
Um on YouTube, you can see I'm not gonna lie, I
still work on YouTube is painworking on that.
But um uh on the audio, I'm notsure if we could see that.

SPEAKER_01 (30:43):
Like on YouTube when I started and Ben would show me,
like in the beginning, it wouldthey would trail off within
three minutes.
And that's usually like myintro, and then my first
question.
So I was like, okay, usually inthe in the beginning, my first
question was always like, Howdid you get into this business?
Or what's your brand about?
And like, so I shifted and Istopped doing that, and I just

(31:05):
start talking, and like yousaid, or catch a vibe.

SPEAKER_02 (31:08):
You know, even with the editing, you know, you could
throw in the best minute, 30seconds, whatever it is.
Uh, because people have a very,very short attention.

SPEAKER_01 (31:17):
Yeah, of course, nowadays.

SPEAKER_02 (31:18):
Yeah, and I'm still working on that too because I
want to have a good conversationwith the person, but I know like
that first that first piece ofmaterial that they see is so
important and the thumbnail.
Yeah.
Um, so like I said, I'm stillworking on it myself, but uh,
it's like there's so much, it'sso saturated now.
So you have to really like wowthem, yeah, stand out.

(31:39):
Um, even with like theretention.
I could see that on the theclips too, the IG reels and
whatnot.
Um, but you know, a lot of itsometimes comes from the
strength of a following, whichwhy I want to be consistent,
because it's very hard to justpop out and go viral unless
you're doing somethingoutlandish.

SPEAKER_01 (31:59):
Yeah, of course.
But majority of your audience isfemale, mine's opposite,
obviously.
Like it's usually themale-dominant industry.
I'm a I'm a unicorn in theindustry, and people know my
dad, so they're like interestedto see what I'm gonna do.
And he's very crass, and I havea truck driver mouth, but you
know, it's at the end of theday, people do like that and

(32:21):
they do want to see that, butthey also love the I have a
humble quality to myself.
I shouldn't, I guess, because ifthey see my dad, he is not.
But um, I feel like I think amajority of my audience
originally were the buyers andthe friends and all that, and
those people are important andyou want them to support you,

(32:41):
but it's funny because I findthat the strangers are the ones
reposting my stuff.

SPEAKER_02 (32:46):
Shout out to the right.

SPEAKER_01 (32:48):
I know I love my audience who I don't know, and I
know that's important to youtoo, because you guys want to go
and meet your your crew and andyour listeners, and for me, my
viewers, I find that on theYouTube, because Ben handles it,
YouTube is a lot more.
Um, I get more downloads andit's stronger.
We have a beautiful studio.
I guess I have a nice lookingface.

(33:08):
I don't know.

SPEAKER_02 (33:10):
A lot of men too.

SPEAKER_01 (33:11):
So there's that.
But it's it's a lot of work.
I think about everything.
Like even today, right?
I I forgot my cups, so I had tohave a podcast junkies cup.
You know, like you think abouteverything for the yeah, for the
look and the vibe, and you wantto make sure that it's right and
people are gonna reach out aboutsomething.
Last week I posted an episode.

(33:32):
This was upside down.

SPEAKER_02 (33:34):
It happens, you know what I'm saying?
I'm telling you, I've had somany moments because I've and
now, especially because I seeit, like I review all the
footage before it goes out, andI'm like, that was messed up.
There's one time I just gotback, I think from LA, and I
left my suitcase in thebackground.
So there was a suitcase in theepisode.

(33:54):
Very tacky, but I was like,whatever, like we we already
recorded it.

SPEAKER_03 (33:58):
Right.

SPEAKER_02 (33:58):
Um, it's tough, it's tough.
It's people think you just sithere and talk in a mic, and
magic a lot of people don'trespect it.
No, um, and it is, especiallynow because it is very
saturated, everyone starts apodcast these days.

SPEAKER_01 (34:15):
I know, but you want to know, I heard a uh uh a stat
from someone I was on theirpodcast, and he told me that
only one percent of people filmover 25 episodes.

SPEAKER_02 (34:30):
Okay, like total.
Total.
Really?

SPEAKER_01 (34:33):
And if you go like farther than that, obviously,
like you're in that one percent.
He said that most people give upafter episode three.

SPEAKER_02 (34:41):
Wow.

SPEAKER_01 (34:42):
Wild, right?

SPEAKER_02 (34:43):
Show us how hard it is.

SPEAKER_01 (34:44):
It's very hard, yeah.
And like you're doing it all byyourself.

SPEAKER_02 (34:47):
What what episode is this for you?

SPEAKER_01 (34:49):
60.
I just haven't posted them allin a year, yeah.
I mean, the second year I wenthard.
Ben and I have been in here.
I'll film back to back because Ihate doing my hair and makeup.
So I'll just bring a differentshirt.
I'll do a different shirt.

SPEAKER_02 (35:01):
I just walked up in here.

SPEAKER_01 (35:02):
Yeah, you just walked up in here like
everything's fine.
I had to get up at like seven,blow dry my hair.
Yeah, so I I hate that, I guess,because I'm a mom.
When I was younger, I used tolove, I'd get up very early, do
all the girly things.
Now I just don't give a shit.
I'm always in like gym clothesand like a ponytail.
So I will film sometimes two orthree episodes while I'm here.

SPEAKER_02 (35:20):
As you should.
Yeah.
It's actually better that waybecause I mean, you're warmed
up.
You're warmed up, and same forlike, you know, we still want to
look presentable too.
So it's hard when you have awhole new guest on a whole new
day, and we gotta reset up thecameras, focus the mic.
Every guest is different, so yougotta get them adjusted and like

(35:42):
you know, I I'm used to doingit, so it's fine, but for the
average person, like it mighthave it might be the first time
they ever spoke on a mic.
Yeah, so you gotta like givethem the rundown and make them
feel comfortable, and it's justlike repeating the process over
and over.
And I'm grateful for it, butsometimes recording it turns
into like it could turn intolike a four-hour session between

(36:03):
setting up, recording, becauseevery now and then we have like
an hour and a half type ofthing.
So let's say 30 minutes gettingadjusted, hour and a half,
recording, it's two hours there,and then afterwards they're
like, oh my god, there's so soyou get stuck yapping.

SPEAKER_01 (36:18):
I know, right?
But that's good.
I love that.
I I love making new friends withthe guests that I have.
When I was at the beverage forumlast week, three people that
were there were guests on mypodcast via Zoom, and I hadn't
met them yet.
Oh that was fun to like get tomeet them in person and vibe
with them and hang out, and theywere so excited.

SPEAKER_02 (36:38):
What's your like what's the ratio you had between
like live and zoom?

SPEAKER_01 (36:42):
I've only done two live events.
I just did the beverage forumand then I did the South Beach
Food and Wine, but usually, oh,you mean in person here?
Sorry.
Oh, yes, yes.
I'm sorry.
I'd say that they're 50-50,honestly.
Um, I personally try not to doas many Zooms anymore because,
like I said, I've been havingsome issues where I feel like
it's not as maybe their internetsucks, and then I don't know it

(37:06):
till like we're here filming,and it's like very fuzzy or
their mouth doesn't match up.

SPEAKER_02 (37:12):
They're on Zoom.
Are they like here?

SPEAKER_01 (37:14):
Yeah, they're there, and I'm looking at them on the
camera there, and they see melike this, but in your seat.

SPEAKER_02 (37:18):
Wow, that's yeah.
I've actually never done it.
So oh really?

SPEAKER_01 (37:22):
Never done a zoom?

SPEAKER_02 (37:23):
I tried it, I started to one time, and I was
like, I don't like this.
And we've we've had people toothat are out of state, even out
of country, and they could belike really good people, but I'm
like, it's not gonna be thesame.

SPEAKER_01 (37:35):
It's not the same.
And honestly, like you could seeit in the stats, right?
Like, and that's what's cool,and that's why like sometimes
I'll push people into likeanother season.
Like I've taped a lot season twobecause I was trying to bank a
bunch of episodes and and havethem timed out, which I didn't
do last year.
Last year I only did maybe eightepisodes the whole year, the
whole year.
I started like I think March andI ended in maybe July, I think,

(37:59):
and then I came back in thefall, not to get dark, but I I
had a death in the family, so Istopped for a minute and then I
came back hard because I threwmyself into work and it was my
mom who passed, and she lovedshe loved the media world.
She used to work for Ladies'Home Journal, so like I kind of
feel like this is an homage toher when I do it.
But I needed a break, you know.

SPEAKER_02 (38:21):
No, it's hard.
So I'm sorry to hear that, firstof all.
But thank you.
Um, it's hard when you have tolike put yourself out here like
that, and then something likethat happens behind the scenes
because it's like, do I want totell everybody?
Do people even care?
And like, you know, the realones are gonna care, but like
it's just people don't knowwhat's going on behind the

(38:42):
scenes, something like that,something will work, something
whatever it may be.
Yeah, and you just have to likecome here and just show up.
I know.

SPEAKER_01 (38:49):
Do you feel like you share when you have stuff like
that going on, or do you feellike you'll share and then
you'll edit it, maybe?

SPEAKER_02 (38:55):
Um, I shared.
I think this was 2021.
This was like episode 20 orsomething.
Uh my uncle passed, and I had togo to his funeral the same day
and record in the same day, um,and it just didn't feel right.
I I I guess I expressed it bytalking about it on there.

(39:17):
Um which I knew like it's notgonna stop me from recording,
especially again, this isepisode 20, so I'm preaching
being consistent.
I like I can't just stop.
Um but I think that was my firstlike you know, just kind of like
keep pushing through it.

SPEAKER_03 (39:33):
Yeah.

SPEAKER_02 (39:34):
Because like I can't just you know it hurt, but I
can't just stop.
And you know, we we I think it'simportant to take breaks here
and there, like you take a monthoff or whatever it may be, but I
was like, I can't let somethinglike that stop.
Um, especially the same way.
He was very he was the animateduncle.
So you know, this he would lovethis right now.
So I'm like, you know, let mejust keep going, keep pushing

(39:56):
through it.

SPEAKER_01 (39:56):
Yeah, it's a sweet, like I said, nod to them, and
it's something you know they'dwant you to do.
Like they don't want you to justbe wallowing in the sadness.
But like for me personally, Itook the break and I like looked
inward and stuff, and I justtried to decide what I wanted to
do with the show and then try toadjust accordingly.
I made an intro, like a banner,made myself more official.

(40:19):
Yeah.
So with Ben singing on it, yeah.
Ben is good.
He's the man, switched up myproducer and all that.
And yeah, I just started backthen.
I used to only post bi-weekly,and like I said, I stopped.
And then now I'm doing weekly,and I have episodes banked, and
I'm doing it on purpose becauseI'm trying to post them where it
makes sense.
Like yesterday I was single toMayo, so I posted my tequila

(40:39):
guests, like things like that.
Okay.
The week before, one of theguests was speaking at the
beverage forum.
So I wanted to release herepisode because she was gonna be
all over the internet and theyare at the show with me, so it
was a good time to drop.
It made sense, you know.
So I'm trying to do that.

SPEAKER_02 (40:54):
How far ahead are you now?

SPEAKER_01 (40:55):
I have episodes through November.
I know, but it doesn't makesense all the time, though,
right?
Like, so sometimes some of theepisodes from the past now I'm
like pushing them becausethey're not as good as the other
ones, you know what I'm saying?
So then they don't make sense.
Like I was talking to Ben aboutthat with this one guest.
I was like, we taped them so farago, long ago, and the reason I

(41:16):
didn't post them was becausethey had a Christmas tree in the
back, and I knew even then, likeI didn't want to post it yet.
And now it's like if I post inthe summer, it looks silly.

SPEAKER_02 (41:24):
Well, now you gotta wait until Christmas.

SPEAKER_01 (41:25):
I know.
That's what I'm saying, andprobably the whole conversation
for me because I'm talking abouttheir brand and where they're
at, probably doesn't make sense.

SPEAKER_02 (41:32):
I mean, that's how it is.
This it's better to be aheadlike that, honestly.
That's that's part of the reasonI was in LA.
Um I was just I don't know why.
It's sometimes kind of hard tofind people here.
That's why when you reached out,I was like, oh, this is perfect.
Uh I used to live in Boca.
Nice.
We have similar brands.
Um and a lot of people thinklike I don't know, it's kind of

(41:56):
weird.
They see the following and theyget intimidated, and they're
like, they think it's I'm like,I don't I don't look at that.
I'm just like, if it's a goodmatch, it's a good match.
Yeah, you know, I'm notnecessarily chasing the clout or
whatever it is.
Um but yeah, there's been peopleon the opposite end who they
might have a huge following, butthey're a terrible guest.

SPEAKER_01 (42:16):
Terrible guests or won't collab.

SPEAKER_02 (42:18):
Won't collab.

SPEAKER_01 (42:18):
Won't share.
And it's like, what why did youcome on the show?
I remember look, Ben's looking,he knows because he knows who
I'm talking about.
It was his fault.

SPEAKER_02 (42:28):
Early on, I had a guest on with over a million
followers, so you were excited.
A year in that's like, oh, westruck gold, like this is gonna
be great, and we made somereally good clips, really good
content, and he didn't collab onit.
And it's just like it never gotpushed out to the audience, and
it was it was really good stuff.
I was like, You're preaching tothe choir.

(42:49):
Yeah, this is my firstinteraction with yeah.

SPEAKER_01 (42:52):
So I now I have a few things I learned protocol
wise, but it still doesn'treally matter.
But I sent an email always, Isent it to you.
It says, like, you have to say,Yes, I agree, that you'll repost
for at least two weeks.
Like you have two weeks tofigure this out, you know what I
mean?
But like, still, it's not like abinding contract.
I don't have like my attorney onit, but like at the end of the
day, that's all you can do.

(43:13):
And with you, it sounds like youhave people helping you with
production costs, but I'mabsorbing all the costs, right?
With my company.
Not all.
No.
All right.
All right, but you're filmingwhere?

SPEAKER_02 (43:24):
I film at my place, right?

SPEAKER_01 (43:26):
Yeah, so that saves the cost.

SPEAKER_02 (43:27):
That does save the cost.
Um, it's like it's tough becauseI really aspire to have
something like this, but I know,especially with guests, even
myself, I was late today.
I'm sorry.

SPEAKER_01 (43:39):
It's okay.
We still love you, Kaz.

SPEAKER_02 (43:41):
I've had I've had people come an hour and a half
late.
Super late.
Um that's terrible.

SPEAKER_00 (43:47):
Look at that.
He's like, hell yeah.

SPEAKER_02 (43:49):
Yeah.
And I know, like, if I hadsomething like this and I was
paying studio time and they dothat, oh, it would make me so
mad.
It'd make me that's why, like,again, I apologize because I'm
usually so.
On top of that.

SPEAKER_01 (44:00):
Don't worry about it.
I I was easy on you, asked Ben.
I mean, such a brat.
I'm such a brat, but I loved youand I was so excited for you to
be here.
And it happens, it happens allthe time.
And he knows I'm always early.
And he always cushions a littleafter because he likes to hang
out with me after.
He's gonna say something, thisyo-yo.

SPEAKER_04 (44:16):
Well, I was going to also say, we don't get the text
message that you sent, though.
That was something I was like,oh, he's he's a good guy.
Like he understood the time.
He's like, I understand thetime, I understand the present,
all of that.
And I was like, all right, Joey,I like this guy.
I was like, this is a guy.
This is he understands what astudio is, he understands all
that.

(44:37):
This is a good guy.
I'm excited for him to come in.

SPEAKER_02 (44:39):
Thank you, thank you.
No, trust me.
That is my biggest pet peeve.
Um, and we've we've had horrorstories, we've had people cancel
an hour before.

SPEAKER_01 (44:47):
Same.
I've had I've been in thestudio.
Ben has been with me, he's seen50 emails of me confirming
because I just had a feeling,like I had a feeling about it.
Like either they forgot to sendthe samples, or they were like,
Oh, maybe, or whatever.
And there's 52 emails, and thelast 10 are saying, Okay,
Wednesday at 10, okay, Wednesdayat 10.
And then literally I'll get atext message like, Oh, I didn't

(45:10):
get on my flight, and now I'm onthis flight, I'm on the plane, I
can't, or the power went out,and I'm like, Are you kidding?
So it's hard, but likethankfully, Ben's cool and he
has his own show, so we'll justlike do an episode together or
something.
Yeah, been there, done that.

SPEAKER_02 (45:25):
Oh you like the name?
I love that name.

SPEAKER_01 (45:28):
It's a cool show.

SPEAKER_02 (45:29):
And the sipping is selling too, yeah.
Man, you know what got me?
Also, the colors.
I was like, oh yeah, this iscome on, I'm where I need to be.

SPEAKER_01 (45:36):
We're similar, we're similar our colors.
Well, I know, like I said, Ilove your show.
I want to make sure everybody'sfollowing you.
If they're not, you can shoutout any Instagram you want,
because I don't know if you wantto say you're personal or not.

SPEAKER_02 (45:48):
Sure.
Um, well, the personal is Cazunderscore zero.
Uh, my full name is Caso.

SPEAKER_01 (45:54):
Oh, what does that mean?
Um, so in Italian, it means Iknow what it means in Italian
Well to Z.
Yes.

SPEAKER_02 (46:03):
If you're if you're even if you just search up
C-A-Z-Z.
Yes, I'll let you do the Googlesearch on that.
Um, but it was my grandfather'sname.
I I heard he was named by anItalian woman.

SPEAKER_01 (46:13):
Oh, well, yeah.

SPEAKER_02 (46:14):
Um he was military and it got passed down to me.

SPEAKER_01 (46:17):
So I love it.

SPEAKER_02 (46:18):
I'm the only one I know, but you're the only Kaz I
know.

SPEAKER_01 (46:21):
That's cool.

SPEAKER_02 (46:22):
And then Can I Boba Chaw podcast?
Uh, pretty straightforward.
I think we're the only can Ivibe y'all I've heard of as
well.

SPEAKER_01 (46:31):
You are.

SPEAKER_02 (46:32):
Um, so yeah, all platforms.
Um, yeah.

SPEAKER_01 (46:35):
I wanted to ask you how you pick your songs because
this is something I was excitedabout.
Like I said, I love music.
I'm a honorary Latina.
I love everything.
I'm not.
I just grew up with the battery.
Oh, honorary.
Honorary, yes.
You're a real Puerto Rican.
I know I identified.
I was there this past weekendfor my birthday.
Puerto Rico?

(46:55):
I was in Puerto Rico.
I went to go see Maroon Five.
They're my favorite bands.
I've been following them aroundsince college.
They weren't named Maroon 5 backin the day.
They were called Karas Flowers,and I've been to over 30 shows
and I have a tattoo of theirlyrics.
I'm a real crazy fan, die hard.
But my fandom goes beyond that.

(47:16):
Like I'm a big time fan of rapmusic.
I love RB.
I'm going to see Chris Brown andUsher.
I've seen Usher twice.
I've seen Chris.
I love everybody.
I'm a country girl.
So I've watched your show.
Can I vibe with y'all?
I've seen you guys do theseclips that I find hilarious.
Like I said, the who sings thatone song?

(47:37):
Is it?
Um it's called Danza Coturo, butI don't know who the guy is.

SPEAKER_02 (47:40):
Don Omar.

SPEAKER_01 (47:41):
That's right.
He's a Puerto Rican.

SPEAKER_02 (47:43):
Mm-mm.
Mm-hmm.

SPEAKER_01 (47:44):
Mm-hmm.
Anywho, so I'm curious how youpick your songs, and I'm curious
if you ever forget if you'vealready done one of the songs.

SPEAKER_02 (47:52):
Uh, to answer the second question, we never
forget.
Okay.
Well, I never forget.

SPEAKER_01 (47:55):
Okay, good.

SPEAKER_02 (47:56):
Uh, because I spend hours and hours and hours and
hours listening to the same songover and over before it goes
out.
So I can never forget what wasposted.

SPEAKER_01 (48:04):
So you don't know the lyrics ahead of time for all
of them.

SPEAKER_02 (48:06):
Oh, I know all of them.

SPEAKER_01 (48:08):
But are these songs that you already knew the lyrics
for, or are you learning themfor this segment?

SPEAKER_02 (48:12):
No, we never.
So we I get me and my brother,uh, my two boys, Trey and
Geordie, because they'remusically talented.
Uh, we have never learned lyricsfor a song.
It's just basically what we dois we connect the phone to the
thing, the mixer.
Um, we pass the phone around.

(48:34):
We have a list of like songsthat people would know or maybe
like might not know, but it'sit's still a good song to jam
out.
We're not gonna have like arandom song that no one's ever
heard of because we're like,what is this?

SPEAKER_03 (48:46):
Yeah.

SPEAKER_02 (48:47):
Um basically we just pass the phone around and you
pick, and sometimes we do like arandom, like you pick a song on
the spot and we just jam out.
So say I pass the phone to you,I'm not gonna know what you put
on.
So it's an authentic reaction.
Uh, we don't prepare, like,okay, learn the lyrics for this
today.
Um, we're actually recordingmore tonight.
I love it.

(49:07):
That's why I said I'll see you.

SPEAKER_01 (49:08):
So fun.
So, how are you gonna play this?
I'm gonna put on a song and seeif you know the lyrics.
One of my favorite songs.

SPEAKER_02 (49:14):
Are you what is it?
What do you want to do here?

SPEAKER_01 (49:17):
I don't know.
I've never done this before.
This ain't my show.

SPEAKER_02 (49:20):
Oh, I don't know.

SPEAKER_01 (49:21):
What am I doing?

SPEAKER_02 (49:22):
Like I said, we don't we don't ask each other
what we want.
We just want to do it.

SPEAKER_01 (49:26):
Ben, am I putting it in the microphone?
Or are you putting it in yourmicrophone?
You're putting on a song.

SPEAKER_04 (49:31):
I was gonna say we did it.

SPEAKER_01 (49:34):
What are we doing?

SPEAKER_02 (49:36):
That's what we would normally do.
Because then we'll we'll hear itin the speakers or the
headphones.
That's I think that's why I'mprobably gonna have to.

SPEAKER_01 (49:43):
Alright, Ben.
So are you picking a song or amI telling you what song?

SPEAKER_02 (49:47):
Well, that's why we can only post it on Instagram
and TikTok.

SPEAKER_04 (49:50):
That's what I was gonna say.

SPEAKER_02 (49:51):
Yeah.

SPEAKER_01 (49:52):
Don't do it?

SPEAKER_04 (49:54):
Yeah, because I need to do it.

SPEAKER_02 (49:56):
Yeah.

SPEAKER_01 (49:57):
We could do it and do it for a clip.

unknown (49:58):
Yeah, we could do it.

SPEAKER_02 (49:59):
Yeah, so usually we cut out the music part and don't
put that on YouTube.

SPEAKER_01 (50:09):
Then if this is too complicated for you.

SPEAKER_04 (50:11):
Can we do a clip?

unknown (50:12):
Can we do it after we're gonna do that?

SPEAKER_01 (50:13):
Yeah, let's do it after.
So I'm gonna sign him a littleediting purposes only.

SPEAKER_02 (50:19):
Honestly, um, sometimes that happens when I
have people on and they want todo it, and some it's like middle
of the conversation.
I was like, oh no, save it forthat because I'm gonna have to
like cut this and come back tothe conversation.

SPEAKER_01 (50:30):
Speak his language, this guy, trying to make his
life difficult.
I try to have him blur out theentire background of an episode
of I had two Zoom guests, and Itry I asked him to do it for me.
And he was like, Joey, this isso much work, I would only do it
for you.
I didn't like the background,they had people walking in the
back.
I know, but this is what I'mtalking about.
You have to blur out peoplewalking shit.

(50:52):
Yes, it's so crazy.
Anywho, Kaz, is there anythingthat you want to talk about that
we didn't cover today on Snippetand Stella?

SPEAKER_02 (50:59):
Um, what are some of your goals for the future with
this?

SPEAKER_01 (51:02):
Like I said, I would love because I'm a mom and I I
understand that people age out.
There's people in my industrythat are still dinosaurs like my
dad, who is gonna be 90 andstill in the business.
Joe.
Um, but at the end of the day, II love what I do.
I'm passionate about what I do.
I can sell pretty much anything,right?

SPEAKER_02 (51:22):
Sipping and selling.

SPEAKER_01 (51:22):
Zip it and selling.
But I do, I don't get high on myown supply.
I don't drink a lot.
So I'm expanding into differentbeverages.

SPEAKER_02 (51:30):
Honestly, I'm this people see the song and they
think we just drink everyepisode.

SPEAKER_01 (51:35):
Well, like you said, you're talking drinking water.
Like, I know.
Fake it to make it, like I said.
My goals here are to have afollowing.
I would love to have authenticfollowers.
I don't want like ghostfollowers or anything.
I want people to actually wantto tune in, want to hear what I
have to say.
I'm not saying it for any otherpurpose except to inspire.
I want people that are um, youknow, a lot of people in my

(51:56):
world aren't women, like I said.
So I want them to feel like theyhave a voice.
I feel like I want them to havesomeone to look forward to
listening to.
I love listening to podcasts.
Most of the podcasts I listen toare men.
I want to have a female voiceout there.
I don't need to be so big, likeyou said.
I just want the same people tokeep coming back.
It would be great to get somepeople listening from Puerto
Rico or any other islands orcountries.

(52:19):
That'd be pretty cool.
I think that'd be nice.

SPEAKER_02 (52:21):
I think we mentioned Canada at the beginning.
The Canadians show a lot oflove.

SPEAKER_01 (52:24):
They do?
Okay, good love.

SPEAKER_02 (52:26):
And the Australians.

SPEAKER_01 (52:27):
Australian.
Well, my name is Joey.
I'm okay.
Joey.
So funny.
But yeah, that's my goal.
What's your goal with yourpodcast?

SPEAKER_02 (52:36):
Um, I just want to continue to reach a lot of
people, um, just provide a safespace and good community.
Yeah.
Again, we connect through music,but also it's called Can I Buy
with Y'all.
So I don't know.
Like it's it's obviously wecan't speak directly to
everybody, but you know, themore people we inspire and just

(52:56):
you know have a good time with,yeah.
You know, I said in a recentepisode, I just want to set up
an event and just you know, comeby out.

SPEAKER_01 (53:04):
Yeah, and it's so fun, it's so fun to connect and
and be in person.
It's such a lost art to be ableto have conversations.

SPEAKER_02 (53:12):
People are starving for that in-person connection.
So I want to be able to providethat.

SPEAKER_01 (53:17):
I love that.
That's amazing, Kaz.
Well, thanks for coming on,Sippin' and Sellin.
You and I are gonna vibe later.
We're gonna be singing together,have some fun, and I'm gonna be
drinking this Dow later ontonight, too.
Thank you so much for that gift.

SPEAKER_02 (53:30):
I'm gonna be drinking this Cas420.

SPEAKER_01 (53:33):
Cask 420, it's rum, it's from Puerto Rico.
Puerto Ricans, rum infused withspices and so there is no Delta
9, 8, cannabinoids, nothing.
It's just for mouthfeel.

SPEAKER_02 (53:44):
I mean, if there was, I'm not complaining.

SPEAKER_01 (53:46):
I was just I was just curious.
That's okay.
Well, guys, thanks so much fortuning in to another episode.
And if this was your firstepisode because you were here to
check out Kaz and to catch avibe with us, thanks for tuning
in.
I appreciate you.
And I will speak to you nexttime.

SPEAKER_00 (54:02):
See ya.

SPEAKER_01 (54:02):
Bye.