The Truth About Hiring Right (And Why It’s Hard) with Craig Sullivan

What if the secret to a thriving company wasn’t just about hiring the right skills, but the right character? That’s the core idea Craig Sullivan, President of Heat Transfer Tubular Products (HTT Products), shares in this episode of Career Can Do. Craig sat down with Mary Ann Faremouth to dive into the real key to building a successful company—hiring for character and creating a culture that keeps people around for the long haul. Craig believes that hiring isn’t just about finding people with the right technical skills. It’s about character—integrity, problem-solving, and the ability to adapt. For him, the best employees are those who can think critically and align with the company’s values. It’s not just about a resume; it’s about the person behind it. But character isn’t the only thing that sets HTT apart. Craig also stresses the importance of culture. He’s a big fan of Simon Sinek’s Start With Why and uses the book’s principles to create an environment where employees feel like they’re part of something bigger than themselves. It’s not just about the work—they’re invested in the mission and their own personal growth. And that’s how you keep people around. Speaking of keeping people around, HTT has a pretty impressive track record when it comes to employee retention. Craig says that many employees stick around for over 10 years, and that longevity is a direct result of mentorship, career growth opportunities, and a culture that encourages engagement. But it’s not just about the work; Craig also understands that each generation has different expectations, and he’s all about making sure his workplace adapts to meet those needs. So, if you’re a leader looking to build a strong company culture or find ways to keep your team happy and engaged, this episode is for you. Craig’s insights on hiring, leadership, and employee satisfaction offer a fresh perspective on what it takes to create a company that people don’t just work for, but want to work for. Resources Craig Sullivan on HTT Products | LinkedIn Mary Ann Faremouth on the Web | X (Twitter)