June 19, 2025 • 30 mins
What happens when the business you’ve built disappears overnight? For Jeremy Bishop, that was the wake-up call that revealed the true value of a personal brand—one that transcends platforms, business models, and offers. In this episode, we dive deep into the mindset and strategy behind building your personal brand as an asset—one that pays dividends long after your latest campaign ends.
If you're a digital agency owner still relying solely on your agency’s name or service list to drive growth, this conversation is a must-listen. Jeremy shares why your personal brand is more than just visibility—it’s your most portable and resilient form of equity as a leader. We discuss why building your personal brand is essential for long-term agency growth, how to avoid burnout from constant content creation, and the leadership shift required to build authentic influence that drives opportunity and revenue.
I’ve watched far too many high-performing agency owners scale to a plateau—not because of their skills, but because they failed to lead themselves first. Jeremy’s insights reinforce the Catalytic Leadership principle that when you build your name with clarity, consistency, and intention, you stop chasing growth and start attracting it.
Books Mentioned:
- The 10X Rule by Grant Cardone
- Outwitting the Devil by Napoleon Hill
- The 4-Hour Workweek by Tim Ferriss
- The Creative Act by Rick Rubin
- Your Message Matters by Jonathan Milligan
Connect with Jeremy Bishop:
To learn more about Jeremy’s work helping entrepreneurs build authority through personal branding, visit https://www.influencerclubmedia.com/. You can also connect with him directly on Instagram @jeremybish0p_, where he shares strategies for building influence with purpose.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
- Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. William Attaway (00:00):
It is an honor today to have Jeremy
Bishop on the podcast.
Jeremy's the founder ofInfluencer Club and has helped
over 200 people buildworld-class brands.
An entrepreneur since age 19,jeremy has over a decade of
experience in personal brandingand social media monetization
and he's worked with Netflixstars, top realtors, artists,
(00:23):
authors and many more.
He's been on multiple speakingevents with Grant Cardone, on
David Meltzer's podcast andhundreds of other shows to tell
his story and how he built ahuge personal brand.
Jeremy, I'm so glad you're here.
Thanks for being on the show.
Jeremy Bishop (00:40):
Yeah, thank you so much.
I appreciate it and I'm lookingforward to getting into some
good questions here.
Intro/Outro (00:49):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Dr. William Attaway (01:08):
Dr William Attaway, I would love to start
with you sharing a little bit ofyour story with our listeners.
I had a couple of the highpoints, but I would love to hear
about your journey from you,particularly around your
development as a leader.
How did you get started?
Jeremy Bishop (01:20):
Well, 19 years old, I got introduced to my
first entrepreneurial journeyand I saw someone that was being
a leader in this space and Igot involved in this company and
I had an opportunity torepresent a product and build an
(01:43):
affiliate network around it,and so there was a lot of focus
on personal development in thefirst early years of
entrepreneurship, probably a lotmore so than the technical
business side.
That came many years later, andI had a lot of fun with this
(02:03):
company.
Um, we ended up, you know,producing millions and millions
of dollars for this company and,um, a few years in, they had an
internal problem and I get acall one day and it basically
shut down overnight, okay, andso I looked back and I was like
man, if I could have done onething more, I would have focused
(02:25):
on building my name just asmuch as any product or service
or industry that I am a part of,and so that's sort of what led
me down this path in my early20s to start discovering
personal branding, social, yeah.
So I hope that gives you alittle bit of an overview there.
(02:46):
Yeah.
Dr. William Attaway (02:47):
So some of the listeners are familiar with
this.
Some of them are not.
Help us understand what youmean by personal brand.
Jeremy Bishop (02:54):
Yeah, so personal brand is a term that has
existed forever in business, Ibelieve, but has become a very
popular phrase as of the pastfive, 10 years or so.
A personal brand is you, anindividual that is building
reputation, building brandawareness, so just awareness
(03:20):
around your name, and this isusually associated with a
business or a product or amission.
Okay, nonprofit for profit.
A personal brand is somethingthat instead of just looking at
the logo, like Apple as theproduct, we're looking at the
person, steve Jobs, as thecreator and sort of the face
(03:43):
behind the product, any givenbusiness or mission.
Dr. William Attaway (03:48):
And this is something, then, that you port
with you wherever you go.
It's not tied to any specificcompany or business.
Jeremy Bishop (03:56):
Right, that's the concept I mean.
It certainly becomes, it canbecome tied to any given
business product over many years, especially if you build
something extremely helpful andgreat for the market, then, yes,
undoubtedly your name is goingto be attached to whatever it is
you create.
But it's not limited to right,and that's what I think, that's
(04:22):
what was an eye opener in my,you know, from 19 to my early
20s is I really put this productand company on the pedestal.
But some of my clients havebeen in a specific space for
most of their career and thenall of a sudden they transition
(04:47):
into real estate many, many,many years later.
And so the concept is we carryour name, our reputation, our
network, the trust that peoplehave in us.
That's the constant, that'ssomething that's going to be
there throughout all of yourbusinesses and all of your
opportunities.
And so if you sort of work onbuilding up your name, building
(05:10):
up your network, building upyour reputation, then hopefully
that can aid in the assistanceof any growth of any project
that you're a part of.
Dr. William Attaway (05:22):
I love that .
A lot of the people listeningare business owners,
entrepreneurs, and they'retrying to build something from
the ground up.
Do you have any advice orthoughts for them?
That would be helpful, as theyare focusing on that particular
aspect of this.
Jeremy Bishop (05:38):
Yeah, two things.
One, focus more on the businessand the foundation of creating
your product and your service.
Make sure you have something.
I always have this phrase thatI ask clients.
If you were to have 100 peoplecall you right now and want to
(06:02):
do business in any fashion, areyou ready?
Do you have something for them?
Intro/Outro (06:08):
Okay.
Jeremy Bishop (06:08):
So?
So it's always sort of thischicken and the egg right.
Which do I do first, you know,do I go build my, my brand and
my social media, or do I work onmy business first?
And there's really no perfectformula for this, Okay, but
building something that you haveavailable, a service, your
(06:31):
product, a destination for thenetwork that you want to go.
And then I would say step two,again one or the other.
You know, networking can comebefore the product and you can
be inspired because you metsomeone.
That's sort of how thathappened for me at 19 years old.
(06:53):
I just took a meeting, I had noidea what was going to come of
it and it led me down this lifechanging path.
So networking and searching forsomething that you can get
excited about and build and growright, so both of these things
are really important.
Dr. William Attaway (07:13):
So where does social media fit into that?
That's a very intimidatingthing for a lot of people,
because it seems like, no matterhow much you feed the beast,
there's just another day, it'sanother day, it's another day,
and the content creation machineseems to be one that you've
just got to be feeding all thetime.
Jeremy Bishop (07:29):
Where does that fit in?
Yeah, it's terrible, really,like this is the biggest.
I would, on one hand, call it amisconception or just a lack of
wisdom.
At a higher level, you know, Ithink that when you, when you
realize that you do not want tobecome a slave to the content
(07:50):
machine, okay, you want to buildsomething that is so clear and
and and great and has a greatfoundation, and it should become
an almost an asset inside ofyour world, um world, and inside
of your business.
Not this thing that you have todo because everyone told you
(08:12):
you have to, because you feellike you have to.
I mean, it's a lot of emotionaround social media.
What I feel I have to do, I gotto get my likes up, my views up
.
Look, all of that is great,absolutely.
But if you get some clarityaround this.
Number one focus on figuring outthe product and service and
offering that you want to bringto people, okay.
(08:32):
Number two network, network,network, build relationships,
build friendships.
Every person who likes yourstuff connects with you.
I mean in my early days.
Who likes your stuff connectswith you.
I mean in my early days andstill to this day, 10 years
later, we send hundreds andhundreds and hundreds of
targeted messages from oursocial, from my social, and I
(08:54):
take phone calls.
You never know who you aregoing to meet.
You never know who you're goingto meet.
You never know who you're goingto get connected to.
Okay, so that's really, reallyimportant.
Yeah, but you don't want to getso wrapped up into creating and
posting just for the sake ofjust for the sake of gaining a
(09:15):
little bit more of a viewership.
In the beginning, I would focuson the actual fundamentals of
things that you can take andutilize from social, like new
connections, relationships,people.
Dr. William Attaway (09:28):
So, thinking about that, let me
chase that for just a second.
It seems like that could be afull-time job all by itself.
Just connecting with peoplethat you're connecting with on
social, just sending thosemessages, just building those
relationships that can be anenormous time suck.
How do you put a fence aroundthat?
What boundaries do you put inplace?
(09:49):
Even as you're doing that?
How do you control it so thatthat doesn't just absolutely
overwhelm your schedule control?
Jeremy Bishop (09:55):
it so that that doesn't just absolutely
overwhelm your schedule.
Well, I think that if anyone islistening and is in the
beginning stages between $1 and$100,000 a month in revenue you
should absolutely overwhelm yourschedule with networking.
In fact, most people are stilltrying to live some sort of
(10:17):
perfect lifestyle life balance,work balance in the beginning
stages, and they never putenough fuel on the fire to get
this thing to really roar.
So what I'm telling you is makeit a metric that, every day, a
hundred messages.
It could be a hundred textmessages, it could be a hundred
(10:38):
emails, it could be a hundredInstagram DMs.
You need to have volume of thisconnectivity and again, I'm not
saying to do it just for thesake of doing it.
You have to have some sort ofpurpose and reason connected to
your business or the end resultthat's going to make everything
flourish.
So, very put it very simply, ifyou have a coaching business or
(11:02):
if you have a client-basedbusiness and you need more of
those clients to thrive, youshould be having hundreds of
conversations.
Send a hundred messages everyday through all of your
platforms to connect, to buildrelationships, to network and
soon you should find out moreand more who are the people
you'd like to talk to, who isgoing to make the biggest impact
(11:23):
on your business?
Okay, and sort of dial that inRight, but there really
shouldn't be this.
You know, tons of balance andand extra time on the calendar
in the beginning.
Dr. William Attaway (11:36):
I think a lot of people are trying to get
the life that they want toachieve, but they want to have
it starting day one.
They're trying to hit thatbalance starting at the
beginning, instead of puttingtheir head down, putting their
shoulder into it and doing the100 reps a day as you're saying.
Do you see that a lot, withpeople that they're trying to
have the thing, the goal thatthey have, but they're trying to
(11:58):
have it from day one?
Jeremy Bishop (12:00):
Um, you know, I I'm not sure that I could speak
to that.
That's a.
That would be a pretty blank,blanket statement for me to for
me to say um overall, but um, Iwould say that you should take a
self-audit and just decidewhether what you want is
(12:25):
actually what you want.
So I would say more so than ifI see someone wanting X but only
doing 10%.
I wouldn't say that.
I would say people choosebusiness models that don't, that
they don't actually want youunderstand, and so and they
(12:47):
forget that they have.
They have the um.
They have the power to not onlymake the decision and change.
Okay, you could try somethingand change it.
You don't have to stick to you,don't?
You don't have to want tobecome some massive influencer
to build a brand.
That's those two things do nothave to be um.
You know you don't have tobuild some massive business if
(13:09):
you don't want Um, so you don'thave to be a business owner.
I know that everyone has to bea founder today and everyone has
to be an owner.
I remember some of my mostsuccessful years in the early
days.
I was not the owner of thebusiness, I was not the founder,
I did not have theresponsibilities of payroll,
(13:31):
team growth, all thingsconsidered Okay.
Scheme growth, all thingsconsidered, okay.
So I would say the question foreveryone is what type of
business would I like to buildif I had it my way?
Okay.
And so people always say oh,man, jeremy, you're so.
You know, that's so awesome,you can run your business from
anywhere, et cetera, et cetera.
(13:52):
These are things that I justdecided on a long time ago and I
just said you know, if I wantto, if I'm going to build a
business, I want to do it in away where I can be anywhere at
any time.
I can serve a lot of people,okay.
And so those are just a fewdifferent things that I'm
deciding on early on.
Right?
(14:13):
So business model creates thestructure of your life, right?
So, yeah, I hope that gives alittle insight there.
Dr. William Attaway (14:20):
Yeah, yeah, it does, and I think the
rhythms that you decide on youknow whether you're the owner or
not for your life matter whenit comes to building a brand.
How do you maintain consistencyand authenticity when you're
growing a brand on multipleplatforms?
Jeremy Bishop (14:42):
Well, that's the first mistake.
Is that?
Why is someone growing a brandon multiple platforms when they
haven't grown a brand on asingle platform?
Okay, so this is a prettycommon occurrence in
entrepreneurship.
(15:02):
A person who is successful goesvery, very deep on one project
and then creates more from there.
Okay, and so that's the sameexact.
If we help our clients, it'sfocused on one platform, first
going very, very deep, and thenthey can expand onto the YouTube
(15:23):
channel after they've built theInstagram foundation, or vice
versa.
So pick one platform or two max, use your LinkedIn account and
your Instagram, use yourLinkedIn and your YouTube and
get a real result from it first,and then think about these
other platforms.
Dr. William Attaway (15:41):
That's really good and it's
counterintuitive to what a lotof people are hearing.
I think that you've got to beeverywhere.
You've got to be omnipresentacross all the different
platforms.
I like the intentionality ofthat, because if you build one,
you learn it.
You find success there, thenyou begin to bolt onto that.
I love that.
That seems sustainable andhealthy to me.
Jeremy Bishop (16:04):
I mean right, sometimes this stuff is so
blatantly obvious that it's kindof sad that we build a business
and the perfect advice andeveryone knows that you don't
try and build five businesses atonce, or three or even two.
There are the entrepreneurs outthere that do five different
projects at a very low level.
(16:26):
All of them Okay, not one oftheir businesses performs at any
sustainable high level and theylove to do a thousand projects.
Or the musician that can playfive different instruments not
very well.
So, look, that's totally fineif that's the life that you want
to live.
Again, if that's the balanceyou like doing 10 different
(16:48):
projects, you don't really carethat one never gets to some
significant number.
You add them all up at the endof the day and you earned a
decent amount as a total.
Okay, great.
But if you are looking for okay,how do I get my coaching
business, ex coaching business,client business info product to
(17:08):
you know 5, 10, 15, 20, 50, ahundred thousand a month, a
million, uh, you know millions ayear?
Um, yeah, you're you.
You're going to need to go verydeep on that business, just
like you're going to need to govery deep on your brand and
probably one platform first, andthen you can have um.
Here's what happens.
(17:28):
It's like a domino effect.
If you go deep on the business,you start to earn revenue and
money and then you haveresources.
You start to earn revenue andmoney and then you have
resources.
Okay, then you can choose oneor two platforms and you can
bring on a team of people tohelp you go very deep on those
one or two platforms, okay, andthen you invest, reinvest and
build the brand.
That's what I did in my earlytwenties.
(17:49):
I started to, I found a mentor,I started to reinvest all of my
revenue earnings back into mybrand, which grew my name.
So I grew a business, I wentdeep there.
I grew a brand.
I went deep on Instagram.
That was just the platform ofchoice and then more and more
resources come from that, whichallows you to then go and expand
(18:14):
and do other things.
Dr. William Attaway (18:17):
Again, I love the intentionality there.
I think that is what it lookslike to build in a healthy and
sustainable way.
Jeremy, let me ask you thisyour business needs you to lead
at a higher level today than itdid five years ago, and that
same thing is going to be truefive years from now.
So how do you stay on top ofyour game?
Jeremy Bishop (18:45):
How do you level up with the new leadership
skills that your team and yourclients are going to need you to
have in the years to come?
Well, you know, being in anyleadership position is never an
easy task and it's always agrowing and learning and
figuring out task.
And it's always a growing andlearning and figuring out.
And, um, you know, I mentionedearlier about the networking
aspect, finding mentors, findingpeople around you, um, you know
(19:05):
.
So there's there's in my life,there's sort of this give and
take equation, um, for thepeople that I spend time with
Right, and so I'm either, youknow, finding some of the people
in my world to give a lot, andagain, that's those are the
individuals in my company,people around me, where I'm
giving and I'm, you know, maybe,mentoring, giving insight,
(19:26):
leading, and then there areothers in my, in my life, where
they are sharing information,insight and leading, and they're
further along in the businessworld than I am Right, and so
when I'm talking to them, ofcourse I'm giving insight.
Vice versa, you know, but I'mable to take information, become
(19:46):
re-energized, and so you sortof need this balance and those
people should continue to teachyou things and you should
continue to teach others andvice versa.
Right, so that's what I talkedabout earlier.
Was that networking aspect,because you know before, before,
before you have all of theanswers for every part of the,
(20:06):
the, the journey it's reallygreat to think about, like, who
are your board of directors inyour life?
Okay, that's what I call it,right?
So who?
Who are the?
There's no number, but two,three, four, five, six, seven,
eight, nine, 10 people on.
You know that are sittingaround your round table and you
know they should have, um, skillsets in different areas that
(20:27):
you can tap into and uh, and beable to get insight and and
hopefully, that you know, ofcourse, let alone the fact that
you know, look behind you,you've got, you know, a wealth
of knowledge sitting on thebookshelf.
So if you can't find a mentoror a person in real life I
remember hearing that phrasethen you know, go find someone
(20:47):
in a book, go find somebody inan audio.
Information is more readilyavailable than ever now.
So, yeah, that's one way isjust staying energized, um, you
know, talking, learning fromothers, hearing what they're
doing, how they're dealing withtheir problems, uh, in the
business, or challenges, and andyou know next levels, and
(21:09):
that's always one way to to toyou know, bring you back to
center and give you somethingnew to to bring the table for
everybody else.
Dr. William Attaway (21:17):
That's really good and I agree.
I think you know, if you don'thave an in-person mentor, the
accessibility we have these daysto the writing and teaching of
people.
I have so many mentors fromafar, as you referenced.
You know, people I've never metbut I have learned so much from
that have helped me in myjourney and helped me to help
others.
Don't let what you can't dostop you from doing what you can
(21:44):
, and everybody has access toinformation right, more so now
than ever before in history.
If we were to go back to Jeremyat 19 years old and you were
able to say one thing toyourself, give yourself one
piece of advice based on whatyou know now, what would you
love to go back and tellyourself?
Jeremy Bishop (21:59):
Yeah, that's a difficult question.
I would tell myself probablytwo things I would say.
Number one stay close to thepeople that, in your gut you see
, are doing really specialthings in the world.
(22:19):
Stay close to them.
Wisdom and insight and some ofthe greatest insight is really
never very far from where youare.
You may think that you're athousand degrees away from the
right mentor or the person.
I promise you you are reallyone connection, one relationship
(22:42):
, or they're probably somewherewithin your family and friend
group already.
Um, that you could, that youcould really tap into, um and uh
.
Number two, I would say um, Iwould tell myself to you know,
test ideas and and and putthings out in the market, try
things, test things, um and andagain.
(23:05):
The reason that I talked aboutthe personal brand being such an
eye opener in those early dayswas we were, you know, we
thought this first company wewere a part of, that I was a
part of, I thought it was goingto be a forever project, okay,
and so that was my, you know, 19, 20 year old naive mindset
around this.
And so, yeah, of course it wasjust part of the journey, but I
(23:27):
guess if I could go back I'dtell myself hey, remember, test
new ideas, be open to ideas, beopen to businesses, so you can
get out there and try new thingsas well.
Dr. William Attaway (23:36):
It's so true that that is a part of the
journey, right, and I think alot of people might look at you
and say, oh wow, Jeremy man, hisjourney's just been up and to
the right Like he's never had tostruggle, he's never faced the
challenges that I deal with asan entrepreneur, as a business
owner.
If somebody's sitting acrossthe table from you and they tell
you that, how would you respond?
Jeremy Bishop (23:56):
Yeah, you know.
So no, right, I guess I wouldsay you know, first off, if you
don't like the challenges andthey annoy you and piss you off
and you're crying every nightabout them, then this is going
(24:18):
to be a really rough road foryou.
Okay, that's the first thingI'll say.
So I can remember the firstnight investing in that very
first company, and I had noprior entrepreneurial experience
whatsoever hardly finished highschool, no college education,
no idea what I could do inbusiness or networking or
(24:43):
anything in this regard, orearning income nothing.
And I remember sitting therethat night telling myself I had
just invested $500 to get someproduct so that I could start
this affiliate network sharingthis product.
And I remember saying to myselfyou're going to make this work,
it's going to be okay.
Something's telling you this isthe right move.
(25:03):
But here's the thing.
Here's the thing when I dosomething, I commit five, 10
years to it.
Intro/Outro (25:12):
Okay, so this is what I said about going about
going deep.
Jeremy Bishop (25:15):
I learned this from mute, from music.
I've been a drummer for 15years at.
You know, if you think aboutsomething that you've done maybe
it's a sport, maybe it's ahobby you have to apply.
Well, I had to apply that samemindset of something.
If I'm going to do it, I'mgoing to do it.
For many, many, many years, I'mcommitted to it.
(25:36):
So, right away, by default, italready gets rid of the oh gosh
ups and downs of anything thatcould possibly happen.
There were days in those earlydays where, and still today,
where you're talking to oneperson about your big mission
and dream and goal and trying tosell one person something to
(25:56):
you know a hundred, to having apacked schedule that you said
earlier.
You know that, the chaoticschedule.
And anytime I look at myschedule and it's so absolutely
packed, I always remind myself,man, there was a time where you
wished that this thing was sojam-packed.
Don't complain about it Now youand I are here on Monday, on
(26:19):
whatever.
Today is Memorial Day.
We are doing this podcast rightnow, right?
So I'm sure others canceled andrescheduled and took off.
No problem, here we are.
I remember the days where Ididn't have a podcast interview,
I didn't have a goodconversation to have something
that might, I might getsomething from you today.
So, yeah, that's uh, that's myinsight.
(26:39):
There is, you're going to haveups and downs.
You're going to have a Rocky.
It's going to be RockySometimes.
It's going to be amazing attimes.
Um, but yeah, we've.
You know, if you've been inbusiness for for for five years,
10 years, and you're stillmoving forward, then certainly
you've gone through, uh, you'vegone through something and yeah,
those, those stories are really, uh, really important.
(27:02):
Of course, we could go in depthon all of those, all the things
that have happened in myjourney, but you know, in
general I would tell someone youknow learn to love and enjoy
some challenges, because they'regoing, they will make you
better, without a doubt.
I love that.
Dr. William Attaway (27:20):
You know, a lot of our listeners are
continual learners.
They're always looking for thenext resource that's going to
help them to grow a little bitmore, to gain insider wisdom.
They haven't gotten yet.
Is there a book that you'veread that you would recommend to
the leaders who are listening?
Hey, if you haven't read this,this made a difference in my
journey.
Jeremy Bishop (27:39):
Well, yeah, let's see, there's something as of
recently.
I mean, there are a lot of theold classics I'll put.
The people that I studied in myearly 20s were people like Bob
Proctor, jim Rohn we were in thenetwork marketing world, had
(28:07):
studied, and, uh, grant Cardonein the sales department, to see
somebody that you know have thisattitude of you.
Know, I am going to figure out,you know how I can get someone
no matter if they tell me no inthe first five seconds uh, and
turn that into somebody who isso excited to work with you,
right.
So there again the board ofdirectors in your life.
Okay, uh, that you can havearound you.
But, as of recently, I've beenlistening to a book called the
(28:31):
Creative Act by Rick Rubin, soI'll just throw that out there
as one book to check outsomething that I'm actively
listening to right now.
Listening to right now and, uh,it speaks to the process of a
(28:52):
lot of artists that are tryingto tap into their creative, uh,
their, their, their creativity,right, and so you know you asked
a lot of good questions aboutthe ups and downs.
You know the brand, thebusiness, the journey, and a lot
of it is tapping into somethingthat inspires you know the
brand, the business, the journey, and a lot of it is tapping
into something that inspires youto to go fast, get excited
(29:13):
about it and and put it outthere Right, and so this book is
pretty neat yeah.
Dr. William Attaway (29:18):
Well, I'm going to check it out.
I haven't read that one.
Thanks for that, jeremy.
I know that so many of ourlisteners have gleaned so much
from what you've shared today,and I know they're going to want
to continue to learn from youand learn more about what you're
doing and how they can connectwith you.
What's the best way for them todo that?
Jeremy Bishop (29:38):
Yeah, so hopefully we will have in the
description, I'm sure, somelinks, and so the first thing I
would say is, if you want tocheck out just some other
examples of you know my company,influencer Club.
We've helped hundreds andhundreds and hundreds of
entrepreneurs grow their brand,go through this journey, and so
(29:58):
I would love for you to justtake a look at some people who
have made that decision to do so, and hopefully there will be
like just some examples thatmight inspire you.
Or you can look deeper, checkout some of the videos and
things that they've shared andtalked about.
And if you, of course, if youwant to speak to our team I'm
sure there are a bunch ofbuttons to just click and book a
(30:18):
call and have a strategy callwith our team We'd be happy to
do so.
And then, yeah, my Instagram orsomething.
Feel free to connect there aswell.
But, yeah, hope that helps Ilove that.
Dr. William Attaway (30:29):
We will have all those links in the show
notes for sure.
Jeremy, thank you for your timeand your generosity in sharing
so many insights with ourlisteners today.
Thanks for having me.
I appreciate it.
It is an honor today to have Jeremy
Bishop on the podcast.
Jeremy's the founder ofInfluencer Club and has helped
over 200 people buildworld-class brands.
An entrepreneur since age 19,jeremy has over a decade of
experience in personal brandingand social media monetization
and he's worked with Netflixstars, top realtors, artists,
(00:23):
authors and many more.
He's been on multiple speakingevents with Grant Cardone, on
David Meltzer's podcast andhundreds of other shows to tell
his story and how he built ahuge personal brand.
Jeremy, I'm so glad you're here.
Thanks for being on the show.
Jeremy Bishop (00:40):
Yeah, thank you so much.
I appreciate it and I'm lookingforward to getting into some
good questions here.
Intro/Outro (00:49):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Dr. William Attaway (01:08):
Dr William Attaway, I would love to start
with you sharing a little bit ofyour story with our listeners.
I had a couple of the highpoints, but I would love to hear
about your journey from you,particularly around your
development as a leader.
How did you get started?
Jeremy Bishop (01:20):
Well, 19 years old, I got introduced to my
first entrepreneurial journeyand I saw someone that was being
a leader in this space and Igot involved in this company and
I had an opportunity torepresent a product and build an
(01:43):
affiliate network around it,and so there was a lot of focus
on personal development in thefirst early years of
entrepreneurship, probably a lotmore so than the technical
business side.
That came many years later, andI had a lot of fun with this
(02:03):
company.
Um, we ended up, you know,producing millions and millions
of dollars for this company and,um, a few years in, they had an
internal problem and I get acall one day and it basically
shut down overnight, okay, andso I looked back and I was like
man, if I could have done onething more, I would have focused
(02:25):
on building my name just asmuch as any product or service
or industry that I am a part of,and so that's sort of what led
me down this path in my early20s to start discovering
personal branding, social, yeah.
So I hope that gives you alittle bit of an overview there.
(02:46):
Yeah.
Dr. William Attaway (02:47):
So some of the listeners are familiar with
this.
Some of them are not.
Help us understand what youmean by personal brand.
Jeremy Bishop (02:54):
Yeah, so personal brand is a term that has
existed forever in business, Ibelieve, but has become a very
popular phrase as of the pastfive, 10 years or so.
A personal brand is you, anindividual that is building
reputation, building brandawareness, so just awareness
(03:20):
around your name, and this isusually associated with a
business or a product or amission.
Okay, nonprofit for profit.
A personal brand is somethingthat instead of just looking at
the logo, like Apple as theproduct, we're looking at the
person, steve Jobs, as thecreator and sort of the face
(03:43):
behind the product, any givenbusiness or mission.
Dr. William Attaway (03:48):
And this is something, then, that you port
with you wherever you go.
It's not tied to any specificcompany or business.
Jeremy Bishop (03:56):
Right, that's the concept I mean.
It certainly becomes, it canbecome tied to any given
business product over many years, especially if you build
something extremely helpful andgreat for the market, then, yes,
undoubtedly your name is goingto be attached to whatever it is
you create.
But it's not limited to right,and that's what I think, that's
(04:22):
what was an eye opener in my,you know, from 19 to my early
20s is I really put this productand company on the pedestal.
But some of my clients havebeen in a specific space for
most of their career and thenall of a sudden they transition
(04:47):
into real estate many, many,many years later.
And so the concept is we carryour name, our reputation, our
network, the trust that peoplehave in us.
That's the constant, that'ssomething that's going to be
there throughout all of yourbusinesses and all of your
opportunities.
And so if you sort of work onbuilding up your name, building
(05:10):
up your network, building upyour reputation, then hopefully
that can aid in the assistanceof any growth of any project
that you're a part of.
Dr. William Attaway (05:22):
I love that .
A lot of the people listeningare business owners,
entrepreneurs, and they'retrying to build something from
the ground up.
Do you have any advice orthoughts for them?
That would be helpful, as theyare focusing on that particular
aspect of this.
Jeremy Bishop (05:38):
Yeah, two things.
One, focus more on the businessand the foundation of creating
your product and your service.
Make sure you have something.
I always have this phrase thatI ask clients.
If you were to have 100 peoplecall you right now and want to
(06:02):
do business in any fashion, areyou ready?
Do you have something for them?
Intro/Outro (06:08):
Okay.
Jeremy Bishop (06:08):
So?
So it's always sort of thischicken and the egg right.
Which do I do first, you know,do I go build my, my brand and
my social media, or do I work onmy business first?
And there's really no perfectformula for this, Okay, but
building something that you haveavailable, a service, your
(06:31):
product, a destination for thenetwork that you want to go.
And then I would say step two,again one or the other.
You know, networking can comebefore the product and you can
be inspired because you metsomeone.
That's sort of how thathappened for me at 19 years old.
(06:53):
I just took a meeting, I had noidea what was going to come of
it and it led me down this lifechanging path.
So networking and searching forsomething that you can get
excited about and build and growright, so both of these things
are really important.
Dr. William Attaway (07:13):
So where does social media fit into that?
That's a very intimidatingthing for a lot of people,
because it seems like, no matterhow much you feed the beast,
there's just another day, it'sanother day, it's another day,
and the content creation machineseems to be one that you've
just got to be feeding all thetime.
Jeremy Bishop (07:29):
Where does that fit in?
Yeah, it's terrible, really,like this is the biggest.
I would, on one hand, call it amisconception or just a lack of
wisdom.
At a higher level, you know, Ithink that when you, when you
realize that you do not want tobecome a slave to the content
(07:50):
machine, okay, you want to buildsomething that is so clear and
and and great and has a greatfoundation, and it should become
an almost an asset inside ofyour world, um world, and inside
of your business.
Not this thing that you have todo because everyone told you
(08:12):
you have to, because you feellike you have to.
I mean, it's a lot of emotionaround social media.
What I feel I have to do, I gotto get my likes up, my views up
.
Look, all of that is great,absolutely.
But if you get some clarityaround this.
Number one focus on figuring outthe product and service and
offering that you want to bringto people, okay.
(08:32):
Number two network, network,network, build relationships,
build friendships.
Every person who likes yourstuff connects with you.
I mean in my early days.
Who likes your stuff connectswith you.
I mean in my early days andstill to this day, 10 years
later, we send hundreds andhundreds and hundreds of
targeted messages from oursocial, from my social, and I
(08:54):
take phone calls.
You never know who you aregoing to meet.
You never know who you're goingto meet.
You never know who you're goingto get connected to.
Okay, so that's really, reallyimportant.
Yeah, but you don't want to getso wrapped up into creating and
posting just for the sake ofjust for the sake of gaining a
(09:15):
little bit more of a viewership.
In the beginning, I would focuson the actual fundamentals of
things that you can take andutilize from social, like new
connections, relationships,people.
Dr. William Attaway (09:28):
So, thinking about that, let me
chase that for just a second.
It seems like that could be afull-time job all by itself.
Just connecting with peoplethat you're connecting with on
social, just sending thosemessages, just building those
relationships that can be anenormous time suck.
How do you put a fence aroundthat?
What boundaries do you put inplace?
(09:49):
Even as you're doing that?
How do you control it so thatthat doesn't just absolutely
overwhelm your schedule control?
Jeremy Bishop (09:55):
it so that that doesn't just absolutely
overwhelm your schedule.
Well, I think that if anyone islistening and is in the
beginning stages between $1 and$100,000 a month in revenue you
should absolutely overwhelm yourschedule with networking.
In fact, most people are stilltrying to live some sort of
(10:17):
perfect lifestyle life balance,work balance in the beginning
stages, and they never putenough fuel on the fire to get
this thing to really roar.
So what I'm telling you is makeit a metric that, every day, a
hundred messages.
It could be a hundred textmessages, it could be a hundred
(10:38):
emails, it could be a hundredInstagram DMs.
You need to have volume of thisconnectivity and again, I'm not
saying to do it just for thesake of doing it.
You have to have some sort ofpurpose and reason connected to
your business or the end resultthat's going to make everything
flourish.
So, very put it very simply, ifyou have a coaching business or
(11:02):
if you have a client-basedbusiness and you need more of
those clients to thrive, youshould be having hundreds of
conversations.
Send a hundred messages everyday through all of your
platforms to connect, to buildrelationships, to network and
soon you should find out moreand more who are the people
you'd like to talk to, who isgoing to make the biggest impact
(11:23):
on your business?
Okay, and sort of dial that inRight, but there really
shouldn't be this.
You know, tons of balance andand extra time on the calendar
in the beginning.
Dr. William Attaway (11:36):
I think a lot of people are trying to get
the life that they want toachieve, but they want to have
it starting day one.
They're trying to hit thatbalance starting at the
beginning, instead of puttingtheir head down, putting their
shoulder into it and doing the100 reps a day as you're saying.
Do you see that a lot, withpeople that they're trying to
have the thing, the goal thatthey have, but they're trying to
(11:58):
have it from day one?
Jeremy Bishop (12:00):
Um, you know, I I'm not sure that I could speak
to that.
That's a.
That would be a pretty blank,blanket statement for me to for
me to say um overall, but um, Iwould say that you should take a
self-audit and just decidewhether what you want is
(12:25):
actually what you want.
So I would say more so than ifI see someone wanting X but only
doing 10%.
I wouldn't say that.
I would say people choosebusiness models that don't, that
they don't actually want youunderstand, and so and they
(12:47):
forget that they have.
They have the um.
They have the power to not onlymake the decision and change.
Okay, you could try somethingand change it.
You don't have to stick to you,don't?
You don't have to want tobecome some massive influencer
to build a brand.
That's those two things do nothave to be um.
You know you don't have tobuild some massive business if
(13:09):
you don't want Um, so you don'thave to be a business owner.
I know that everyone has to bea founder today and everyone has
to be an owner.
I remember some of my mostsuccessful years in the early
days.
I was not the owner of thebusiness, I was not the founder,
I did not have theresponsibilities of payroll,
(13:31):
team growth, all thingsconsidered Okay.
Scheme growth, all thingsconsidered, okay.
So I would say the question foreveryone is what type of
business would I like to buildif I had it my way?
Okay.
And so people always say oh,man, jeremy, you're so.
You know, that's so awesome,you can run your business from
anywhere, et cetera, et cetera.
(13:52):
These are things that I justdecided on a long time ago and I
just said you know, if I wantto, if I'm going to build a
business, I want to do it in away where I can be anywhere at
any time.
I can serve a lot of people,okay.
And so those are just a fewdifferent things that I'm
deciding on early on.
Right?
(14:13):
So business model creates thestructure of your life, right?
So, yeah, I hope that gives alittle insight there.
Dr. William Attaway (14:20):
Yeah, yeah, it does, and I think the
rhythms that you decide on youknow whether you're the owner or
not for your life matter whenit comes to building a brand.
How do you maintain consistencyand authenticity when you're
growing a brand on multipleplatforms?
Jeremy Bishop (14:42):
Well, that's the first mistake.
Is that?
Why is someone growing a brandon multiple platforms when they
haven't grown a brand on asingle platform?
Okay, so this is a prettycommon occurrence in
entrepreneurship.
(15:02):
A person who is successful goesvery, very deep on one project
and then creates more from there.
Okay, and so that's the sameexact.
If we help our clients, it'sfocused on one platform, first
going very, very deep, and thenthey can expand onto the YouTube
(15:23):
channel after they've built theInstagram foundation, or vice
versa.
So pick one platform or two max, use your LinkedIn account and
your Instagram, use yourLinkedIn and your YouTube and
get a real result from it first,and then think about these
other platforms.
Dr. William Attaway (15:41):
That's really good and it's
counterintuitive to what a lotof people are hearing.
I think that you've got to beeverywhere.
You've got to be omnipresentacross all the different
platforms.
I like the intentionality ofthat, because if you build one,
you learn it.
You find success there, thenyou begin to bolt onto that.
I love that.
That seems sustainable andhealthy to me.
Jeremy Bishop (16:04):
I mean right, sometimes this stuff is so
blatantly obvious that it's kindof sad that we build a business
and the perfect advice andeveryone knows that you don't
try and build five businesses atonce, or three or even two.
There are the entrepreneurs outthere that do five different
projects at a very low level.
(16:26):
All of them Okay, not one oftheir businesses performs at any
sustainable high level and theylove to do a thousand projects.
Or the musician that can playfive different instruments not
very well.
So, look, that's totally fineif that's the life that you want
to live.
Again, if that's the balanceyou like doing 10 different
(16:48):
projects, you don't really carethat one never gets to some
significant number.
You add them all up at the endof the day and you earned a
decent amount as a total.
Okay, great.
But if you are looking for okay,how do I get my coaching
business, ex coaching business,client business info product to
(17:08):
you know 5, 10, 15, 20, 50, ahundred thousand a month, a
million, uh, you know millions ayear?
Um, yeah, you're you.
You're going to need to go verydeep on that business, just
like you're going to need to govery deep on your brand and
probably one platform first, andthen you can have um.
Here's what happens.
(17:28):
It's like a domino effect.
If you go deep on the business,you start to earn revenue and
money and then you haveresources.
You start to earn revenue andmoney and then you have
resources.
Okay, then you can choose oneor two platforms and you can
bring on a team of people tohelp you go very deep on those
one or two platforms, okay, andthen you invest, reinvest and
build the brand.
That's what I did in my earlytwenties.
(17:49):
I started to, I found a mentor,I started to reinvest all of my
revenue earnings back into mybrand, which grew my name.
So I grew a business, I wentdeep there.
I grew a brand.
I went deep on Instagram.
That was just the platform ofchoice and then more and more
resources come from that, whichallows you to then go and expand
(18:14):
and do other things.
Dr. William Attaway (18:17):
Again, I love the intentionality there.
I think that is what it lookslike to build in a healthy and
sustainable way.
Jeremy, let me ask you thisyour business needs you to lead
at a higher level today than itdid five years ago, and that
same thing is going to be truefive years from now.
So how do you stay on top ofyour game?
Jeremy Bishop (18:45):
How do you level up with the new leadership
skills that your team and yourclients are going to need you to
have in the years to come?
Well, you know, being in anyleadership position is never an
easy task and it's always agrowing and learning and
figuring out task.
And it's always a growing andlearning and figuring out.
And, um, you know, I mentionedearlier about the networking
aspect, finding mentors, findingpeople around you, um, you know
(19:05):
.
So there's there's in my life,there's sort of this give and
take equation, um, for thepeople that I spend time with
Right, and so I'm either, youknow, finding some of the people
in my world to give a lot, andagain, that's those are the
individuals in my company,people around me, where I'm
giving and I'm, you know, maybe,mentoring, giving insight,
(19:26):
leading, and then there areothers in my, in my life, where
they are sharing information,insight and leading, and they're
further along in the businessworld than I am Right, and so
when I'm talking to them, ofcourse I'm giving insight.
Vice versa, you know, but I'mable to take information, become
(19:46):
re-energized, and so you sortof need this balance and those
people should continue to teachyou things and you should
continue to teach others andvice versa.
Right, so that's what I talkedabout earlier.
Was that networking aspect,because you know before, before,
before you have all of theanswers for every part of the,
(20:06):
the, the journey it's reallygreat to think about, like, who
are your board of directors inyour life?
Okay, that's what I call it,right?
So who?
Who are the?
There's no number, but two,three, four, five, six, seven,
eight, nine, 10 people on.
You know that are sittingaround your round table and you
know they should have, um, skillsets in different areas that
(20:27):
you can tap into and uh, and beable to get insight and and
hopefully, that you know, ofcourse, let alone the fact that
you know, look behind you,you've got, you know, a wealth
of knowledge sitting on thebookshelf.
So if you can't find a mentoror a person in real life I
remember hearing that phrasethen you know, go find someone
(20:47):
in a book, go find somebody inan audio.
Information is more readilyavailable than ever now.
So, yeah, that's one way isjust staying energized, um, you
know, talking, learning fromothers, hearing what they're
doing, how they're dealing withtheir problems, uh, in the
business, or challenges, and andyou know next levels, and
(21:09):
that's always one way to to toyou know, bring you back to
center and give you somethingnew to to bring the table for
everybody else.
Dr. William Attaway (21:17):
That's really good and I agree.
I think you know, if you don'thave an in-person mentor, the
accessibility we have these daysto the writing and teaching of
people.
I have so many mentors fromafar, as you referenced.
You know, people I've never metbut I have learned so much from
that have helped me in myjourney and helped me to help
others.
Don't let what you can't dostop you from doing what you can
(21:44):
, and everybody has access toinformation right, more so now
than ever before in history.
If we were to go back to Jeremyat 19 years old and you were
able to say one thing toyourself, give yourself one
piece of advice based on whatyou know now, what would you
love to go back and tellyourself?
Jeremy Bishop (21:59):
Yeah, that's a difficult question.
I would tell myself probablytwo things I would say.
Number one stay close to thepeople that, in your gut you see
, are doing really specialthings in the world.
(22:19):
Stay close to them.
Wisdom and insight and some ofthe greatest insight is really
never very far from where youare.
You may think that you're athousand degrees away from the
right mentor or the person.
I promise you you are reallyone connection, one relationship
(22:42):
, or they're probably somewherewithin your family and friend
group already.
Um, that you could, that youcould really tap into, um and uh
.
Number two, I would say um, Iwould tell myself to you know,
test ideas and and and putthings out in the market, try
things, test things, um and andagain.
(23:05):
The reason that I talked aboutthe personal brand being such an
eye opener in those early dayswas we were, you know, we
thought this first company wewere a part of, that I was a
part of, I thought it was goingto be a forever project, okay,
and so that was my, you know, 19, 20 year old naive mindset
around this.
And so, yeah, of course it wasjust part of the journey, but I
(23:27):
guess if I could go back I'dtell myself hey, remember, test
new ideas, be open to ideas, beopen to businesses, so you can
get out there and try new thingsas well.
Dr. William Attaway (23:36):
It's so true that that is a part of the
journey, right, and I think alot of people might look at you
and say, oh wow, Jeremy man, hisjourney's just been up and to
the right Like he's never had tostruggle, he's never faced the
challenges that I deal with asan entrepreneur, as a business
owner.
If somebody's sitting acrossthe table from you and they tell
you that, how would you respond?
Jeremy Bishop (23:56):
Yeah, you know.
So no, right, I guess I wouldsay you know, first off, if you
don't like the challenges andthey annoy you and piss you off
and you're crying every nightabout them, then this is going
(24:18):
to be a really rough road foryou.
Okay, that's the first thingI'll say.
So I can remember the firstnight investing in that very
first company, and I had noprior entrepreneurial experience
whatsoever hardly finished highschool, no college education,
no idea what I could do inbusiness or networking or
(24:43):
anything in this regard, orearning income nothing.
And I remember sitting therethat night telling myself I had
just invested $500 to get someproduct so that I could start
this affiliate network sharingthis product.
And I remember saying to myselfyou're going to make this work,
it's going to be okay.
Something's telling you this isthe right move.
(25:03):
But here's the thing.
Here's the thing when I dosomething, I commit five, 10
years to it.
Intro/Outro (25:12):
Okay, so this is what I said about going about
going deep.
Jeremy Bishop (25:15):
I learned this from mute, from music.
I've been a drummer for 15years at.
You know, if you think aboutsomething that you've done maybe
it's a sport, maybe it's ahobby you have to apply.
Well, I had to apply that samemindset of something.
If I'm going to do it, I'mgoing to do it.
For many, many, many years, I'mcommitted to it.
(25:36):
So, right away, by default, italready gets rid of the oh gosh
ups and downs of anything thatcould possibly happen.
There were days in those earlydays where, and still today,
where you're talking to oneperson about your big mission
and dream and goal and trying tosell one person something to
(25:56):
you know a hundred, to having apacked schedule that you said
earlier.
You know that, the chaoticschedule.
And anytime I look at myschedule and it's so absolutely
packed, I always remind myself,man, there was a time where you
wished that this thing was sojam-packed.
Don't complain about it Now youand I are here on Monday, on
(26:19):
whatever.
Today is Memorial Day.
We are doing this podcast rightnow, right?
So I'm sure others canceled andrescheduled and took off.
No problem, here we are.
I remember the days where Ididn't have a podcast interview,
I didn't have a goodconversation to have something
that might, I might getsomething from you today.
So, yeah, that's uh, that's myinsight.
(26:39):
There is, you're going to haveups and downs.
You're going to have a Rocky.
It's going to be RockySometimes.
It's going to be amazing attimes.
Um, but yeah, we've.
You know, if you've been inbusiness for for for five years,
10 years, and you're stillmoving forward, then certainly
you've gone through, uh, you'vegone through something and yeah,
those, those stories are really, uh, really important.
(27:02):
Of course, we could go in depthon all of those, all the things
that have happened in myjourney, but you know, in
general I would tell someone youknow learn to love and enjoy
some challenges, because they'regoing, they will make you
better, without a doubt.
I love that.
Dr. William Attaway (27:20):
You know, a lot of our listeners are
continual learners.
They're always looking for thenext resource that's going to
help them to grow a little bitmore, to gain insider wisdom.
They haven't gotten yet.
Is there a book that you'veread that you would recommend to
the leaders who are listening?
Hey, if you haven't read this,this made a difference in my
journey.
Jeremy Bishop (27:39):
Well, yeah, let's see, there's something as of
recently.
I mean, there are a lot of theold classics I'll put.
The people that I studied in myearly 20s were people like Bob
Proctor, jim Rohn we were in thenetwork marketing world, had
(28:07):
studied, and, uh, grant Cardonein the sales department, to see
somebody that you know have thisattitude of you.
Know, I am going to figure out,you know how I can get someone
no matter if they tell me no inthe first five seconds uh, and
turn that into somebody who isso excited to work with you,
right.
So there again the board ofdirectors in your life.
Okay, uh, that you can havearound you.
But, as of recently, I've beenlistening to a book called the
(28:31):
Creative Act by Rick Rubin, soI'll just throw that out there
as one book to check outsomething that I'm actively
listening to right now.
Listening to right now and, uh,it speaks to the process of a
(28:52):
lot of artists that are tryingto tap into their creative, uh,
their, their, their creativity,right, and so you know you asked
a lot of good questions aboutthe ups and downs.
You know the brand, thebusiness, the journey, and a lot
of it is tapping into somethingthat inspires you know the
brand, the business, the journey, and a lot of it is tapping
into something that inspires youto to go fast, get excited
(29:13):
about it and and put it outthere Right, and so this book is
pretty neat yeah.
Dr. William Attaway (29:18):
Well, I'm going to check it out.
I haven't read that one.
Thanks for that, jeremy.
I know that so many of ourlisteners have gleaned so much
from what you've shared today,and I know they're going to want
to continue to learn from youand learn more about what you're
doing and how they can connectwith you.
What's the best way for them todo that?
Jeremy Bishop (29:38):
Yeah, so hopefully we will have in the
description, I'm sure, somelinks, and so the first thing I
would say is, if you want tocheck out just some other
examples of you know my company,influencer Club.
We've helped hundreds andhundreds and hundreds of
entrepreneurs grow their brand,go through this journey, and so
(29:58):
I would love for you to justtake a look at some people who
have made that decision to do so, and hopefully there will be
like just some examples thatmight inspire you.
Or you can look deeper, checkout some of the videos and
things that they've shared andtalked about.
And if you, of course, if youwant to speak to our team I'm
sure there are a bunch ofbuttons to just click and book a
(30:18):
call and have a strategy callwith our team We'd be happy to
do so.
And then, yeah, my Instagram orsomething.
Feel free to connect there aswell.
But, yeah, hope that helps Ilove that.
Dr. William Attaway (30:29):
We will have all those links in the show
notes for sure.
Jeremy, thank you for your timeand your generosity in sharing
so many insights with ourlisteners today.
Thanks for having me.
I appreciate it.
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