Chief Audience Officer

Chief Audience Officer

Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

Episodes

July 15, 2025 8 mins
Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠S...
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Want to grow your podcast on YouTube? ⁠⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠⁠, Launching July 14th 2025 -- There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a qui...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actual...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you ...
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Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 -- Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to l...
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Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025 -- How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube. In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and aren’t) working in 202...
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Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it....
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June 13, 2025 6 mins
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. Y...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tact...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025  Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn ...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good ...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Provide your feedback on the new name AND vote on the new tile artwork HERE -- Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time t...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025  Work with Kevin 1:1 ⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks dow...
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April 30, 2025 17 mins
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠to Install a Revenue-Driving Podcast Into Your Business -- AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method let...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- All that hard work you're doing means NOTHING if you're doing the wrong things. In this episode, we dig into how to recognize when your effort isn’t leading to results — so you can stop wasting time and start getting real m...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- The more guests you book, the more confused you feel. Sound familiar? This episode will answer why guest interviews aren't growing your show (and business) like you thought they would and give you three strategies for turni...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- The work doesn’t stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they’re doing everything “ri...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary You followed the advice to niche down—so why isn’t your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting m...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary No paid ads, no guesswork, no gimmicks – just three proven growth strategies behind every successful personal brand. If your audience isn’t growing as fast as you’d like, chances are you're making some common mistak...
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Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary Struggling to produce consistent content? Instead of creating new content for every platform, you can focus on recording just one long-form piece each week to fuel all your marketing. In this episode, learn how to s...
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