Even if you aren’t familiar with Gwen Whiting’s story, you will definitely know her as the founder of The Laundress who’s premium and eco-friendly cleaning products revolutionized how we do our laundry. Over the course of 17 years, Gwen built The Laundress into a household name before eventually selling the company to Unilever in 2019. After watching the brand she created become unrecognizable to her, Gwen created a new start for herself by founding The Fill–a private members cleaning community and collection of sustainable solutions offering maximized luxury and minimal impact. In this interview, we discuss The Laundress’ launch story, Gwen’s experience selling her company, and how she’s reinventing the wheel yet again. Don’t miss this episode of Claim Your Confidence where we talk about:
- Gwen’s inspiration to create The Laundress and what it takes to disrupt and reinvent an entire product category
- Trusting and believing in yourself as a founder and how no one is going to care more about your mission than you
- Selling The Laundress to Unilever, what Gwen learned, and what she would have done differently looking back
- Understanding your brand’s roadmap and exploring all of the opportunities for growth available to you
- Gwen’s new company The Fill and her focus on building community around her brand and products
Find Gwen:
IG: @gwenlwhiting; @thefillclub
LinkedIn: Gwen Whiting
Follow Lydia:
IG: @lydiafenet
LinkedIn: Lydia Fenet
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Recorded at The Newsstand Studios at Rockefeller Center.
Thank you for listening.
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