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October 20, 2025 25 mins

What if you could book qualified coaching clients without wasting money on ads or chasing dead leads?

In this private mastermind training, Tom Krol sits down with Joel Erway, Wall Street Journal bestselling author and creator of the Power Offer System, as he breaks down his proven framework that helps coaches book qualified appointments without burning through ad budgets or chasing unqualified leads.

You’ll also hear real examples of how this framework has helped other entrepreneurs turn low-ticket offers into thriving six- and seven-figure businesses.

You’ll Learn How To

  • Write a Power Offer that instantly attracts ready-to-buy clients
  • Stop wasting time and money on funnels that don’t convert
  • Use the framework anywhere
  • Eliminate friction in your sales process and go straight to revenue

What You’ll Learn in This Episode

  • (03:29) Tom introduces Joel Erway and the origins of the Power Offer
  • (04:15) How he developed the framework
  • (06:53) Launching an agency without a predictable way to generate leads
  • (08:36) Leading with an offer lowers your cost per client
  • (10:13) The late-night moment that sparked the first Power Offer post
  • (11:16) How Joel made $50,000 in one day using the system
  • (12:19) The simple Power Offer structure
  • (13:19) Real examples of offers that generated six-figure months
  • (17:37) Why this system works for warm, cold, and even offline audiences
  • (19:00) How to remove friction and keep responses simple and natural
  • (21:32) Stop overcomplicating and focus on speed to revenue
  • (23:13) The key difference between marketing conversations and sales conversations

Who This Episode Is For

  • Coaches and consultants who are tired of overcomplicating their marketing
  • Business owners who want to attract clients ready to buy
  • Entrepreneurs looking for a proven, direct way to sell high-ticket offers

Why You Should Listen

Joel Erway’s Power Offer framework has transformed how thousands of coaches market and sell their programs. In this exclusive mastermind session, he reveals exactly how to craft your own irresistible offer and why simplicity and clarity will always beat funnels and fancy tactics.

Connect with Joel Erway:

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

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