Cocktails, Tangents, and Answers

Cocktails, Tangents, and Answers

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

Episodes

July 11, 2024 39 mins

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In this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.

This Week's Cocktail: Tiki Torch 

Our producer, Zac, tried th...

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Cocktail: Mint Basil Limeade

Our newest intern, Casey Kruger, will be our featured guest on this week's episode. We are excited to dive into his background and gain insight into his unique perspective as he navigates the challenges and experiences of his internship.

Recipe:

Mocktails, non-alcoholic cocktails, are becoming increasingly popular. They offer a delicious and interesting alternative to ...

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Cocktail: Clarified Milk Punch

In this episode, we will react to five moments from some of our most popular episodes. We will examine how much has changed since we recorded these episodes and bring new ideas and opinions to the table. 

Recipe:

This week, we’re exploring clarified milk punch, a unique cocktail with a silky texture. We’ll delve into the science behind this historical drink, enjoyed long ...

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Cocktail: Coronarita

In this episode, we will discuss the story of our Sioux City office, highlight valuable insights from our team through a survey on space comfort and productivity, and explore the exceptional features and amenities that enrich our work environment.

This week's featured cocktail is a refreshing Coronarita, which happens to be a favorite among our team. It's a per...

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Cocktail: Grasshopper

In this episode, Megan will share her extensive knowledge of branding and social media and provide valuable insights and strategies on how to integrate these two components seamlessly. She will explain how to align branding efforts with social media initiatives to create a cohesive and impactful online presence.

This week, we're sharing a cocktail recipe that Megan...

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Cocktail: Rum Runner

During our conversation, Sharla will focus on sharing her email marketing experience by discussing key metrics that indicate success in email campaigns. She will delve into the various performance indicators and data points that marketers use to evaluate the effectiveness of their campaigns and guide their strategic decisions.

The Rum Runner cocktail is rumored to have o...

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Cocktail: Gimlet

Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. ...

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Cocktail: Pollinated Bees Knees 

Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips ...

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Cocktail: Milano Torino

In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.

Recipe:

This episode's featured cocktail is the Milano-Torino, also...

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Cocktail: Death Flip

In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.

Recipe:

In 2010, the Black Pearl in Melbourne added a new cocktail to their...

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Cocktail: Rusty Nail

In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target aud...

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Cocktail: Hot Pants

In this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by many users.

Recipe:

The Hot Pants cocktail was first introduced in the 1974...

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Cocktail: Bicicleta

From user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elements and features that contribute to making a website outstanding, effective, and us...

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December 7, 2023 6 mins

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Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024.  In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail. 

This Week's Cocktail: Matcha Highball

Get ready to indulge in the ultimate festive cocktail that will truly put you in the Christmas spirit. This delightful re...

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Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun!

This Week's Cocktail: Honeycrisp Bourbon Delight

Zac stumbled upon a delightful blend of bourbon and sparkling apple cider from the orchard. Intrigued, he couldn'...

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Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went.

This Week's Cocktail: Hurricane 

This week, we're all sipping...

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Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event.

This Week's Cocktail: Hubspot Highball 

Introducing this week's featured cocktail, a delightful creation by our very own producer Zac. Pr...

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This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights.

This Week's Cocktail: Fogcutter

Introducing this week's featured cocktail: the Fogcutter. Renowned mixologist. Jeffy Berry, hails the ...

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This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field. 

This Week's Cocktail: Sparkling Grapefruit Soda with Gin 

This week's cocktail is a refresh...

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