The road to ecommerce success can get bumpy – we talk to some of the world’s best-known brands to help smooth your direct-to-consumer journey. Learn from the experts on how to build your digital marketing strategy using best-of-breed solutions for a superior customer journey.Ecommerce expert Digital River brings you the inside scoop from industry leaders who are innovators in expanding into new global markets and masters at creating successful direct-to-customer channels. Together we’ll show you how to create exceptional customer experience and profit maximization for your online store and brand.
While some brands are still trying to find the light at the end of the tunnel that was 2020, others vaulted ahead as ecommerce saved the day for both consumers and merchants lucky enough to have an established online presence. How can companies regain their mojo? Gorilla Group's Caleb Bryant points to the digital ecosystem and tells us how Gorilla Group is helping companies plan and execute their strategy.
We're not the first to say Gainsight CEO Nick Mehta wrote the book on customer success (for the record he did) but we did want to pull back the curtain a bit to learn more about the man who sees opportunity in customer retention. Find out why customer success is not just a job title. Nick tells Digital River's Jason Nyhus customer success is a mindset that can grow value for your company.
Mikita Mikado was a kid from Belarus when he arrived in Hawaii as a college student. He was introduced to the American Dream, and mentored by his Japanese landlord who advised Mikita hard work was the path to success. Fast forward to 2021, and Mikita Mikado is the rare person who finds his company in the right place at the right time, enabling companies to digitally create and sign documents to keep business going even when people ...
Fit is job one for fashion brands hoping to win loyal customers. It's also the sweet spot for WAIR, a company that is revolutionizing fit through data. CEO Greg Moore joins Digital River's Natalie Wires for a deep dive on how his company is changing the way brands approach fit, design and supply, with data gathered from real-world, real-time body measurements.
Returns and unsold merchandise are the bane of fashion brands worldwide. Trendsetter Superdry is attacking the problem with precision only data can provide. In an effort spearheaded by Deborah Painting, Superdry's Head of Quality and Technical, the company is deploying ground-breaking technology designed to customize fit to body types worldwide.
Learn more about Superdry's partnership with WAIR, and how it could revolution...
Kris Harrington, president and COO of GenAlpha Technologies, is a city girl transplanted to a small farm. She's used to mastering unfamiliar territory, so it is fitting that this former financial analyst is now helping B2B OEM manufacturers figure out how to modernize their practices to sell online. Kris's argument for why an ecommerce channel is not a "nice to have" but a "must have" is compelling for any ...
Slalom's Mike Jortberg is an expert in experience strategy for both B2B and B2C brands. Digital River's Jason Nyhus did a deep dive with Mike on how the 2020 pandemic is changing the way Slalom does business, and how it's reshaping opportunity into 2021. Bottom line according to Mike, the window is closing fast for companies that have yet to start their ecommerce channel.
With parts of the world still coping with pandemic lockdowns, ecommerce will factor heavily into consumer shopping for the foreseeable future. Brian Walker, chief strategy officer for Bloomreach, and host of The State of Ecommerce Experience Podcast , is among those reading the tea leaves as to what the ecommerce world will look like in 2021. While he's not predicting an end to brick-and-mortar shopping, Brian does see somethin...
You don't get to be COO of a company like Blue Acorn iCi without some pretty impressive credentials. Tony Puccetti uses his retail and ecommerce experience to drive results for brands across multiple verticals. In this podcast, Tony highlights the importance of tech partners as brands seek growth on a global scale. He might also have a tip or two for sneakerheads looking to add to their collection.
Steven Moy's long career spans marketing, ecommerce and digital transformation. As CEO of Barbarian, Steven and his team push the envelope to help brands break through to new audiences. Their most recent campaign involves Mucinex and a digital runway show aimed at Millennials and Gen Z. Intrigued? So were we. Listen to the podcast. Then check out Barbarian's launch of Sickwear, which sold out in 24 hours.
In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.
Jerry McGlynn has worked for some iconic companies, including The Walt Disney Company. At Specialized Bicycle Components, Jerry found himself working not only with the brand, but also its 5000 global retail partners. Jerry joined Digital River's Jason Nyhus to talk about the unique relationship an ecommerce channel can have that bolsters both brick and mortar while offering a superior digital experience for customers.
No one wants to lose an ecommerce customer at checkout, or worse, a customer who has already made a purchase. What happens during transactions can boost or sink your bottom line. Listen in as Docmation’s Jay Sappidi, Fiserv’s Geoff Stewart and Digital River’s Jeremy Waxman highlight the pain points in the billing process, and how you can turn those risks into opportunity.
Last mile delivery can make or break your customer experience. Add in a global market and the world becomes very complex, very fast. DHL's Chris Edge, Marcelo Wesseler of Ingram Micro and Shipwire, and Ted Rogers of Digital River join host Mike French with more on why your choice of fulfillment partners could be one of the most critical decisions you make for your ecommerce store.
Known throughout the industry as an expert in B2B ecommerce, Salesforce's Andy Peebler now guides Product GTM for Commerce Cloud at Salesforce. Host Jason Nyhus explores Andy's ecommerce journey, including his involvement with CloudCraze, which shaped Andy's thinking today. Andy also shares his thoughts on how COVID-19 will change how we do business and where you can find more information on the Salesforce Shopping Inde...
Entering new markets is exciting, and also risky as compliance around the world presents considerable challenges. Keith Pires of Born Group, Maggie Lassack of Polaris and Digital River's Julie Rea join host Mike French to walk through what's happening around the world in data privacy, export rules and regulations, and what companies can do to protect themselves from inadvertently violating the rules.
Jabra's Soren Kruse oversees global ecommerce and the customer journey for both B2B and B2C customers. Having seen triple-digit growth at Jabra, Soren's a believer in an omnichannel strategy. He joins host Jason Nyhus to talk about why today's customer might take multiple paths to purchase, and he shares a bit about his own journey to ecommerce success.
Ecommerce brands are sailing uncharted waters this holiday season. With more people forced to shop online due to COVID-19 restrictions, ecommerce sales this past spring have exceeded normal holiday season levels. Ali Hanyaloglu of Akeneo, Angus Cormie of Lenovo and Digital River's Adam Walsh combine their years of ecommerce and marketing experience to give us an expert look at what brands can do now to ensure a successful onlin...
The Chinese market represents a land of opportunity for brands worldwide. Silk Software founder and CEO Dong Xu has helped some of the world's best-known brands crack the code that seems to elude others. Join host Jason Nyhus as he and Dong discuss why China's uniqueness is yet another reminder to ecommerce merchants - one size does not fit all and the way to avoid missteps is to rely on a localized strategy.
How do you take the complexity out of global commerce? Join host Jason Nyhus along with Dong Xu, CEO and founder of Silk Software, international tax expert Sean Brodie of PwC Ireland and Digital River's financial services expert Troy Peck. They unwrap just how quickly the pain adds up for an unprepared company trying to navigate VAT, local compliance and constantly evolving tax rules. These ecommerce experts have seen it all an...
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