In this episode, Geoffrey sits down with Jason Druss, a Senior Product Marketing Manager at Adobe, helping shape Premiere Pro and After Effects for professionals from films to YouTube. A former colorist and demo artist, he blends storyteller instincts with deep customer empathy to turn real-world needs into clear product narratives.
Jason Russ shares how assistive AI, customer obsession, and crisp communication save time and elevate the creative flow of video storytelling from idea to impact. Jason expresses how creatives can harness assistive AI without losing the heart of the story.
Jason traces his path from color grading suites to shaping pro-video tools used by millions, explains his “turn noise into a razor-sharp signal” approach to strategy, and highlights the busy-work AI can remove so editors spend more time creating.
You’ll hear practical examples (transcription, text-based editing, smart search) and mindset shifts for anyone looking to raise their AI video literacy. Along the way: gratitude, customer empathy, and why “comparison is the thief of joy.”
Resources & Links
- Connect with Jason on LinkedIn.
- Adobe Premiere Pro — pro video editing:https://www.adobe.com/products/premiere.html?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4
- Adobe After Effects — motion design: https://www.adobe.com/products/aftereffects.html?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4
- The Art of Asking by Amanda Palmer: https://amandapalmer.net/theartofasking/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4
- Frame.io — video review & approval: https://www.frame.io/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4
- Miro — collaborative whiteboards: https://miro.com/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4
Connect with Geoffrey:
- Connect with Geoffrey on LinkedIn
- E-mail Geoffrey
- Keynote Speaker
- nine dots
- The Content Beast (book)
Sponsored by the AIQ newsletter for snackable AI content for the busy professional.
Music produced by Sam...
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.