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August 6, 2025 51 mins

In this episode, Geoffrey chats with Alex Brunori, Vice President of Brand & Brand Experience at G42, one of the world’s leading AI companies. Formerly Google’s Head of Creative for the Middle East, Africa & Turkey, the Rome-born polymath is a Cannes-winning executive creative director, TEDx speaker, rock musician, lucid-dreaming teacher and generative-AI artist reshaping how technology and creativity collide.

In this energizing conversation, Geoffrey and Alex explore the fertile intersection of artificial intelligence, human imagination, and mindfulness. From his early days programming calculators in Rome to leading brand experience at AI powerhouse G42 in Abu Dhabi, Alex shares how curiosity, meditation, and lucid dreaming supercharge his idea flow.

He explains why Midjourney is his favorite creative partner, why Europe risks falling behind in AI adoption, and how the UAE’s visionary leadership is building a “happy AI island.” Alex also reflects on sacrifices, success, music’s primal power, and the coming era of natural-language movie making. Whether you’re a marketer, technologist, or lifelong learner, you’ll walk away inspired to embrace AI, deepen your humanity—and keep asking why.

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Music produced by Sam Miller.

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