How can mapping the buyer journey strengthen your market connection?
In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful foundation for more effective, targeted campaigns.
He explores why many marketing challenges stem from a lack of buyer understanding, and how mapping every touchpoint brings clarity, focus, and better collaboration across teams. From identifying content gaps to driving alignment between marketing and sales, Cody breaks down a practical framework for building maps that lead to real connection and measurable growth. He also discusses the evolving role of community in marketing, the rise of AI as a creative partner, and why curiosity remains a marketer’s most valuable skill.
In this episode, we cover:
- Why mapping the buyer journey is key to improving engagement and conversion
- How to define and apply your ICP and buyer personas effectively
- The most common mistakes teams make when mapping and how to avoid them
- How community and collaboration elevate your marketing impact
If you’re a marketing leader looking to connect more deeply with your market and customers, Cody’s approach offers a clear roadmap to more strategic, human-centered marketing.
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Connect with Cody:
- LinkedIn: https://www.linkedin.com/in/codyafrew/
- CareCloud: https://carecloud.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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