How can marketers ensure their brand remains visible in an AI-dominated digital landscape?
In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.
He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.
In this episode, we cover:
- The rising influence of AI and LLMs in marketing visibility
- How to build an “LLM briefing book” to educate AI about your brand
- Conducting audits and crafting content strategies for AI optimization
- Why marketers must act now to remain discoverable in AI-powered searches
If you’re a marketing leader aiming to future-proof your brand’s visibility and stay competitive in the age of AI, David’s insights offer a practical and forward-looking roadmap for success.
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Connect with David:
- David’s LinkedIn: https://www.linkedin.com/in/davidreske/
- Nowspeed’s website: https://nowspeed.com/
- Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success: https://marketing-in-the-zone.com/ & https://www.amazon.com/Digital-Marketing-Zone-Ultimate-Success/dp/168350268X/ref=sr_1_1
- In The Now: Untangling Marketing Myths Podcast: https://nowspeed.com/in-the-now/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
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- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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