How can marketers master urgency to accelerate growth and boost sales performance?
In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.
The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.
Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.
In this episode, we cover:
- Understanding decision drivers and the psychology of urgency
- Identifying and exposing customer pain points to inspire action
- Creating personal and market urgency that converts leads
- Leveraging organic traffic and content to generate demand
If you're a marketing leader looking to align your strategy with revenue outcomes and shorten the sales cycle, Steve's insights offer a clear, actionable guide to mastering urgency in your go-to-market approach.
🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.
Connect with Steve:
- LinkedIn: https://www.linkedin.com/in/stevekahan/
- Company website: https://www.insightpartners.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.