Content Marketing, Engineered Podcast

Content Marketing, Engineered Podcast

If you are a marketer in a technical company, this podcast is for you. On each episode, host Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Through this podcast, learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit contentmarketingengineered.com for show notes, resources and to subscribe so that you never miss an episode.... Show More

Episodes

October 29, 2020 26 min

 The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morgan Norris, TREW Marketing Brand and Content Strategist, knows when she has nailed a customer interview, and the impact it can have on a company's messaging. She uses data from interviews to inform persona development, reinforce or debunk company differentiators, and uncover surpris...

Read more
Share
Mark as Played

 What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an  aligned revenue team?  What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an  aligned revenue team? 

Share
Mark as Played

 Personal branding can help companies gain a thought leadership position and help company leaders grow their careers. Doc Williams, CEO and Founder of the Brand Factory, has worked with many leaders to hone their personal brands, from pro athletes to technology company executives. Through this work he has developed a framework to breakdown the process into clear steps.

Share
Mark as Played

 Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate  and grow without a business strategy and plan. 

Share
Mark as Played
September 24, 2020 35 min

 For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.

Share
Mark as Played

 Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the metalworking industry to provide tailored content and grow business.

Share
Mark as Played

 If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

Share
Mark as Played

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?

Share
Mark as Played

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get started, and what types of activities should you pitch?

 

Share
Mark as Played

 Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this content more than ever? Learn how to overcome obstacles to make it happen.

Share
Mark as Played

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate begin.

 

Share
Mark as Played

 If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a podcast host about podcasts.

Share
Mark as Played

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers don't understand how to craft targeted messages to this unique persona.

Share
Mark as Played

The newly launched Content Marketing, Engineered Academy offers on-demand courses for marketers and writers in technical industries. Our first course, Content Writing, Engineered is an 8-hour, self-paced course that walks you through a proven technical research and writing process. You'll learn how to write content that converts, diving into specifics for eight of the most popular content types. The course includes how to colla...

Read more
Share
Mark as Played

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure success?

Share
Mark as Played

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME partners, and thorough-but-succinct composers are top on his team.  

 

Share
Mark as Played

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get started or tweak your webinars for better performance.

Share
Mark as Played

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME writing anxiety and striking the right educational/promotional balance...while making it all interesting.

Share
Mark as Played

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

Share
Mark as Played

On this episode I'm joined by CME podcast regular Morgan Norris (who's also TREW Senior Brand Strategist and was a close collaborator to me throughout the book writing process). Morgan interviews me on all things Content Marketing, Engineered..the book. You'll learn why I took on this big project, who the book is written for (looking at you, marketers and curious executives at technical companies), and how to get the mo...

Read more
Share
Mark as Played

Chat About Content Marketing, Engineered Podcast

Popular Podcasts

13 Days of Halloween
13 Days of Halloween
Welcome to Hawthorne Manor. As our newest arrival, the caretaker himself (Keegan-Michael Key) will be providing a daily tour and introduction to another guest. Please remember to wear headphones throughout your stay. And make yourself at home. After all, this is it! A production of iHeartRadio, Blumhouse Television, and Grim & Mild from Aaron Mahnke.
Halloween in Hell
Halloween in Hell
A scripted horror musical podcast, just in time for Halloween. Rock legend Tommy Lee stars as the Devil, featuring original music and performances by Machine Gun Kelly, iann dior, Dana Dentata, phem, and 24kGoldn. On Halloween, Satan lures three performers to his sadistic game show in Hell where they must perform or die. The winner returns to Earth. The losers will play out their showbiz careers in fiery hellfire and damnation.
Stuff You Should Know
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2020 iHeartMedia, Inc.