Beauty’s Dupe Era, featuring STATISTA Beauty & Personal Care Industry Expert Dominique Petruzzi

Lower-priced alternative cosmetic and fragrance products appeal to consumers like never before. The beauty dupe movement is thriving, thanks to social media, new consumer attitudes, and brands taking a creative-imitation approach to NPD.

This week on the CosmoFactory podcast, we consider beauty dupes, what is driving the movement, how brands are responding, and what could derail the success of these inspired-by products. Our guest is Dominique Petruzzi, Beauty & Personal Care Industry Expert at STATISTA, a market research and global business-data platform. Based in Germany, the company was established in 2007 and today provides clients with not only market insights but also consumer insights, ecommerce insights, and more—across over 150 industries. 

Cosmoprof Worldwide Bologna takes place March 26 – 29, learn more and get tickets here: https://www.cosmoprof.com/en/

On March 28, hear Dominque speak as part of a CosmoTalks session on How Local Challenger Brands are Reshaping China’s Beauty Market. Find more info and a link to register here: https://www.cosmoprof.com/en/events/general-events-calendar/events-detail/?id=1340&back=6017 

Discover the full 2026 calendar of educational programing at Comopack and Cosmoprof Worldwide Bologna here: https://www.cosmoprof.com/en/events/educational/ 

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ABOUT CosmoFactory

Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.

Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.

Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives.

HOST Deanna Utroske

Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side consultant. She wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.

A PRODUCTION OF Cosmoprof Worldwide Bologna

CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.  

Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions.

Learn more today at Cosmoprof.com