Description: Explore how creative community building and strategic marketing are reshaping Georgia's independent creator landscape. Featuring Bill Worley and Mike Brown discussing the transformative power of The Artist's Way groups, and Jazz Jackson sharing insights on navigating industry shifts through innovative marketing approaches.
Key Topics:
- Building supportive communities through The Artist's Way facilitation
- Transforming careers through creative accountability
- Navigating social media as a discovery tool for independent creators
- Balancing AI integration with authentic creativity
- Email/SMS marketing as owned alternatives to "rented" social platforms
- Guerrilla marketing tactics for community-building beyond digital spaces
- Creating one-to-one connections in an algorithm-driven world
- Building sustainable creative businesses during industry shifts
Featured Guests:
- Bill Worley - Co-founder of Cool Cool Productions; Artist's Way facilitator; filmmaker and comedy creator for brands including Adult Swim and United Way
- Mike Brown - Host of The Art of Letting Go podcast; musician; workshop facilitator
- Jazz Jackson - Founder and CEO of Unearthly Studios Creative Agency; marketing strategist with 12+ years experience; artist manager and A&R
Notable Quotes: "The Artist's Way is honestly the reason that I am doing that today." - Bill Worley
"Go into the space open and allow your life to be that canvas... living a creative life in the sense of how you cook, how you make love, how you dress." - Mike Brown
"Social media today is the number one tool for artist discovery." - Jazz Jackson
"Your email list is marketing gold... social media is rented real estate." - Jazz Jackson
Connect with our guests:
- Bill: Cool Cool Productions (coolcoolcoolpro.com) | @worleybirdpictures on Instagram
- Mike: The Art of Letting Go podcast.com | @theartofettingogopodcast on social media
- Jazz: Unearthly Studios (unearthlystudios.com) | @allthatjazzxx on Instagram
Keywords: Georgia creative entrepreneurs, The Artist's Way, creative community building, digital marketing, AI in creativity, email marketing, SMS marketing, guerrilla marketing, artist development, creative process, indie creators, community support, creative transformation
Follow Could Be Pretty Cool News: @couldbeprettycool | couldbeprettycool.com | couldbeprettycoolnews.substack.com
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