What is a good money habit in 2025? And how do you actually help someone build one—without boring them, shaming them, or losing them in the first five seconds?
Chief Product Officer Tim Hong shares how MoneyLion designs for emotion and creates content and products that inspire people to take action.
MoneyLion is a personal finance platform used by millions of mostly younger Americans who are just getting started with their money, so, as Tim says: “It's actually less about bad habits that we fight. It's about having no habits.”
Tim also shares how AI could create a truly personalized (1 of 1) financial advisor, why most financial apps are “like going to the DMV”, and how things like open banking and embedded finance can change that…
—
Chapters:
- (01:30) - Tim has literally measured how short our attentions spans are at a brainwave startup
- (03:49) - What MoneyLion does and why content and storytelling are so important
- (08:30) - What even are good money habits today?
- (12:00) - How MoneyLion uses AI to create personalized content
- (13:40) - "Talking to your money" with AI
- (16:30) - How building with GenAI is different
- (20:30) - Building with non-deterministic systems
- (24:30) - "Self-driving money": Tim's not so sure people want to fully give up control
- (29:30) - Why so many financial apps feel like "going to the DMV" — and how that's changing with open banking and embedded finance
—
Looking for your next episode? Here’s another fintech one you might enjoy:
—
For all CRAFTED. episodes and to subscribe to the CRAFTED. newsletter 👉 crafted.fm
—
Oh, and see how Dan and Modern Product Minds can help you build better products.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.