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March 4, 2026 15 mins

You've been listening to this podcast for over 80 episodes, but do you actually know me? This one's personal. I'm stepping away from the frameworks and financial strategy to finally introduce myself — where I'm from, how I got here, and the story behind why I do this work. Because if you're going to trust me with your numbers, you should probably know who you're trusting.


In this episode, I cover:

  • Growing up across Canada — from British Columbia to Calgary, a few years in Denver, and six months in the Philippines — and why all that moving shaped who I am today

  • How I met my husband on eHarmony, why a three-hour long-distance relationship between Calgary and Edmonton actually brought us closer, and how COVID is the reason we ended up in Texas

  • My first business — sewing children's clothing in Canada — and why I was so consumed by the creative side that I completely ignored the money side

  • The real talk about what I got wrong: no business bank account, no expense tracking, no idea if I was actually making money. Just passion and fabric.

  • Where my relationship with numbers actually started — inventory control at my dad's logistics company, falling in love with Excel, and what chasing down missing pallets taught me about the mystery of numbers

  • Why I get creatives on a deeply personal level — because I was one, and I made every mistake I now help others avoid


If you've ever wondered who's behind the voice telling you to look at your numbers every week — this is that episode. It's the origin story I've never told, and it changes how everything else I teach lands.

🎧 Hit play and get to know the real Samantha Eck.


Resources & Links

Website: https://firestormfinance.com/ 

Podcast Home: https://firestormfinance.com/podcast/ 

Book a Discovery Call: https://firestormfinance.com/contact


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