CRM Radio by GoldMine
Episodes
Our host, Paul Petersen interviews Steven Pearl, President of Intelliclick about the trends in email marketing they discuss:
When sales are down, companies should not turn to training salespeople again and again, they need to train everyone else in company on sales. ----more---- Plus, Todd Cohen states that a company with siloed sales and marketing departments is a mediocre company that eventually dies. They die because are siloed. They die because employees, regardless of job title don’t understand that when they serve the c...
The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high. It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies. 83% of senior executives complain that their people aren’t properly using the CRM system. ----more---- The reason for the high CRM replacemen...
Anthony Iannarino, author, speaker, and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he covers: ----more----
Keenan, the author of Gap Selling is the CEO of A Sales Guy and the guest for host Paul Petersen on CRM Radio. This is pure Keenan at his b...
CRM Radio host Paul Petersen interviews Gene Marks. In this program Marks says that if companies want to succeed with their CRM system they need to invest in their people first. The result is a successful CRM system, growing sales, a clean database, and a high value for the com...
Paul Petersen, as the host of CRM Radio, taps an old friend, Rich Ackerman, a colleague from the CRM and cyber-security field to talk about changes in the CRM space and sales in general. In addition, they also discuss that there is an act two as Ackerman has changed his career to create The Vanishing Wilderness, a photographic masterpiece about the southeast inside passage of Alaska which is scheduled for relea...
CRM Radio host Paul Petersen interviews Max Fatouretchi author of The Art of CRM published in May of ...
Paul Petersen interviews CEO Matt Heinz (Heinz Marketing) and they discuss among other things that the primary job of marketing is to build a pipeline. But without metrics, no one buys a beer. ----more---- Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipelin...
Don’t Get Comfortable in Marketing Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. ----more----
She’s serious with humor, laughs when making a thoughtful point and you know as you listen that she speaks with authority and truth. Colleen Francis of Engaged Selling talks with host Stacy Gentile about the issues around poor, poor sales coaching. They discuss: ----more----
CRM Systems are getting bigger and more complicated. In the process, the pivotal end user of the system, not the buyer of the system, has been ignored. And if the end user, the salesperson can’t easily use the system, nothing else matters. ----more---- In this interview CRM Radio host, Stacy Gentile interviews GoldMine CRM’s Channel Manager, Kevin Smith who shares his top 5 tips on how to get the most u...
Yes, this is another rag on what our parents did wrong and from Andrea Waltz we understand the limits this has imposed on salespeople. And yet, it's easier than you think to overcome our avoidance of the word no and reprogram ourselves to embrace it. ----more---- Author Andrea Waltz turns sales upside down by approaching sales conversations from a different perspective, it’s simple. Go for the No.
Buyers Have Changed: Sellers Must Change or Fail to Make Quota
Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knoc...
Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Read more
The host for CRM Radio, Stacy Gentile, said that of all the guests he invited this year, Dora Lutz is the one he looked forward to most. She is the author of “The Aspirational...
There has been a lot said about the Emotional Intelligence (EQ) of our leadership class in corporations, but little said about how the lack of emotional intelligence for salespeople affects sales performance. In this interview, host Paul Petersen speaks with Colleen Stanley, founder of SalesLeadership about the consequences of...
In this free wheeling session, Trish Bertuzzi CEO of the Bridge Group discusses problems and cures for the most irritating and persistent sales issues facing C-Level Executives today. CRM Radio Host, Stacy Gentile asked Trish what advice she can give to C-level Executives and she replied, “You need to be an expert at Sales and Selling. Everyth...
“Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, the value your product or service will mean something different to each prospect. If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale. The prospect, Petersen and Priemer agreed, is t...
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