CRM Radio
Episodes
When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered:
How does this AI product benefit the salesperson themselves? Does it help them schedule their calling? Does this function give better qualified leads, which would eliminate the 55% of the people not going to buy? Does it help in forecasting? Does it shorten the time to close a lead? Who is the spec...
It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 mistakes (maybe myths) in Digital Marketing that cause the average company lost revenue. In this program, host Stacy Gentile interviews Maggie Strevell, president of Naper Solutions.
Maggie and Stacy knockdown paid search myths, mobile-friendly absences, fear that digital marketing is too expensive, the fa...
Actually connecting with potential customers and growing your pipeline is harder than ever before. Today’s sales and marketing environments are a paradox. You have more marketing channels, content and martech tools to reach customers. And using company logic doesn’t lend itself well to actual pipeline growth. According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.”
We've covered a lot ground with the topic of AI, but before it was a thing, companies pushed their teams to implement and vigilantly use tools such as CRM, DemandGen, CMS and so much more as a solution to increase closed deals. During this period the roles of sales, marketing, management and IT evolved dramatically. Bad habits were also part of this evolution.
Sales and marketing replacing productive personal efforts with fi...
Susan Finch talks with Paul Petersen about the lazy, stupid mistakes people make when using social media. They forget it's a people to people media and try to automate posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction.
Let's be honest, she goes on a few rants here because she's passionate about this topic. B...
Most CRM users are only accessing 10% of a CRM’s capability. Because CRM systems are where the money is, users should learn about the other 90%. Paul Petersen, GM of GoldMine CRM helps the listeners understand their under-used CRM software.
Why it Matters
Because CRM systems are where the money is, users should learn about the other 90% of the software
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About Paul Petersen
Petersen is the general manager and vic...
TODD COHEN IS THE WORLD'S LEADING VOICE ON SALES CULTURE
On the surface, it's common to say everyone in your company is in sales. But Todd Cohen says why it's true and this industry leader in sales culture demonstrates it. This program should be listened to by every C-Suite officer.
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About Todd Cohen
A dynamic, engaging and motivational keynote speaker, Todd’s message is relevant to any organization...
While CRM is the accepted tool for B2B, some companies still don't understand it. In this short podcast, CRM veteran Paul Petersen from Goldmine reminds the "have-nots" why CRM is indispensable. This show is for those B2B companies that have not adopted a CRM tool.
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About Paul Petersen
Petersen is the general manager and vice president of the GoldMine. His career spans working with sales & marke...
Yes, small businesses are under siege. Pundit Gene Marks, also described as the polite contrarian, shares tactics for survival in a stressed economy and what SMBs should rethink their banking strategy. This program is for small to medium-sized business owners.
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About Gene Marks Speaker. Columnist. Small Business Expert
Small business keynote speaker Gene Marks helps small business owners, executives, and managers u...
We agree working at home is more productive than blowing an hour getting to work. Kevin Smith, a GoldMine Regional Manager talks about the benefits of a home office and how to maximize GoldMine CRM. This show is for salespeople.
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They discuss:
Webinars are being slammed together and Zoom users have increased tenfold. Internet radio listeners and podcasts subscribers are thirsting for information that doesn’t start with COVID-19 updates. In the midst of this, blog readers have increased and are searching for problem solving hints and technology to make their business life, better in a post pandemic world.
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If you have a CRM system, regardless of the provider, it’s time to review its capabilities for features you don’t know you have for remote workers and reaching out to customers and prospects? In this episode, GoldMine CRM Vice President and General Manager, Paul Petersen, talks with Goldmine CRM Administrator Dery Daye.
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Dery says many suddenly virtualized workers are struggling to access vital company systems, ...
Working remotely is new to a lot of workers and their companies. Some do it well because they have done it for many years; some flounder and struggle to implement the technology and work processes. In this program, we hear from Paul Petersen the GM at GoldMine, his marketing manager Stacy Gentile, and CRM Radio’s studio producer, Paul Roberts, who discuss the dual challenges of technology and the human side of remote work.
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In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have recently returned from Content Marketing World in Cleveland, Ohio.
There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters. While there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there...
In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have just returned from Content Marketing World in Cleveland, Ohio, and while there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world.
There was a huge disconnect, both said, between the speakers and marketers in the tre...
As the host, Paul Peterson reminds us, the C in CRM represents the customer, so having a CRM system integrated with accounting is a very positive benefit for a company’s sales management and salespeople. In this interview, Paul talks with Joanne Wilson of The Trainers Advisory Network LTD. They discuss the power of GoldMine CRM and its connection to QuickBooks.
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CRM Host Paul Petersen and Sales Lead Management Association founder Jim Obermayer discuss the modern definition of Sales Lead Management, how some companies are separating themselves from being defined as CRM solutions and what salespeople expect from marketing and sales management. They discuss the crowded fields of CRM, Marketing Automation, ABM, and the resurrected field of sales lead management.
In this episode, Susan Finch talks with Paul Petersen about the lazy, stupid mistakes people make when using social media. They forget it's a people to people media and try to automate posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction.
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Let's be honest, she goes on a few rants here because she's ...
Justin J. Smal. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018 is interviewed by Paul Petersen, host of CRM Radio. They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses. Whether a business has five employees or hundreds, Smal says...
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The database chicken has come home to roost and the results won’t be pretty for those that ignore it. Paul Petersen the host of CRM Radio interviews Dereck Lackey, managing director of Newport Thompson and Chairman of the Response Marketing Association. H...