CRM Radio by GoldMine

CRM Radio by GoldMine

Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen... Show More

Episodes

Our host, Paul Petersen interviews Steven Pearl, President of Intelliclick about the trends in email marketing they discuss:

  • Recent and new regulation for email marketing
  • Businesses must pay more attention to who they are marketing to
  • How to keep people on your mailing list
  • Why the recipient must recognize the sender
  • T... Read more

    Share
    Mark as Played
  •  

    When sales are down, companies should not turn to training salespeople again and again, they need to train everyone else in company on sales.

    ----more----

    Plus, Todd Cohen states that a company with siloed sales and marketing departments is a mediocre company that eventually dies.  They die because  are siloed.  They die because employees, regardless of job title don’t understand that when they serve the c... Read more

    Share
    Mark as Played

    The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high.  It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies.  83% of senior executives complain that their people aren’t properly using the CRM system. 

    ----more----

    The reason for the high CRM replacemen... Read more

    Share
    Mark as Played

    Anthony Iannarino, author, speaker, and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he covers:

    ----more----

  • The most important, six-word question a salesperson can ask.
  • It is misleading to think... Read more

    Share
    Mark as Played
  • Keenan, the author of Gap Selling is the CEO of A Sales Guy and the guest for host Paul Petersen on CRM Radio. This is pure Keenan at his b... Read more

    Share
    Mark as Played

    CRM Radio host Paul Petersen interviews Gene Marks. In this program Marks says that if companies want to succeed with their CRM system they need to invest in their people first. The result is a successful CRM system, growing sales, a clean database, and a high value for the com... Read more

    Share
    Mark as Played

    Paul Petersen, as the host of CRM Radio, taps an old friend, Rich Ackerman, a colleague from the CRM and cyber-security field to talk about changes in the CRM space and sales in general.  In addition, they also discuss that there is an act two as Ackerman has changed his career to create The Vanishing Wilderness, a photographic masterpiece about the southeast inside passage of Alaska which is scheduled for relea... Read more

    Share
    Mark as Played

    CRM Radio host Paul Petersen interviews Max Fatouretchi author of The Art of CRM published in May of ... Read more

    Share
    Mark as Played

    Paul Petersen interviews  CEO Matt Heinz (Heinz Marketing) and they discuss among other things that the primary job of marketing is to build a pipeline. But without metrics, no one buys a beer.  

    ----more----

    Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipelin... Read more

    Share
    Mark as Played

    Don’t Get Comfortable in Marketing

    Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. 

    ----more----

  • Why tomorrow will be difficult for marketers Read more

    Share
    Mark as Played
  • She’s serious with humor, laughs when making a thoughtful point and you know as you listen that she speaks with authority and truth. 

    Colleen Francis of Engaged Selling talks with host Stacy Gentile about the issues around poor, poor sales coaching.  They discuss: 

    ----more----

  • Is sales even the right word anymore?
  • The worst advice... Read more

    Share
    Mark as Played
  •  CRM Systems are getting bigger and more complicated.  In the process, the pivotal end user of the system, not the buyer of the system, has been ignored.  And if the end user, the salesperson can’t easily use the system, nothing else matters. 

    ----more----

    In this interview CRM Radio host, Stacy Gentile interviews GoldMine CRM’s Channel Manager, Kevin Smith who shares his top 5 tips on how to get the most u... Read more

    Share
    Mark as Played

    Yes, this is another rag on what our parents did wrong and from Andrea Waltz we understand the limits this has imposed on salespeople.  And yet, it's easier than you think to overcome our avoidance of the word no and reprogram ourselves to embrace it.

    ----more----

    Author Andrea Waltz turns sales upside down by approaching sales conversations from a different perspective, it’s  simple. Go for the No.

    ... Read more

    Share
    Mark as Played

    Buyers Have Changed: Sellers Must Change or Fail to Make Quota

    Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case.  In this interview with CRM Radio host Stacy Gentile, Martinez knoc... Read more

    Share
    Mark as Played

    Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay BaerGene Marks Read more

    Share
    Mark as Played

    The host for CRM Radio, Stacy Gentile, said that of all the guests he invited this year, Dora Lutz is the one he looked forward to most.  She is the author of “The Aspirational... Read more

    Share
    Mark as Played

     There has been a lot said about the Emotional Intelligence  (EQ) of our leadership class in corporations, but little said about how the lack of emotional intelligence for salespeople affects sales performance.  In this interview, host Paul Petersen speaks with Colleen Stanley, founder of SalesLeadership about the consequences of... Read more

    Share
    Mark as Played

     

    In this free wheeling session, Trish Bertuzzi CEO of the Bridge Group discusses problems and cures for the most irritating and persistent sales issues facing C-Level Executives today.  CRM Radio Host, Stacy Gentile asked Trish what advice she can give to C-level Executives and she replied, “You need to be an expert at Sales and Selling.  Everyth... Read more

    Share
    Mark as Played

    “Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, the value your product or service will mean something different to each prospect. If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.  The prospect, Petersen and Priemer agreed, is t... Read more

    Share
    Mark as Played

     

     CRM Tips from Two Pros - Paul Petersen and Stacy Gentile

    Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Read more

    Share
    Mark as Played

    Chat About CRM Radio by GoldMine

    Popular Podcasts

    The Ron Burgundy Podcast
    The Ron Burgundy Podcast
    Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
    Atlanta Monster / Monster: The Zodiac Killer
    Atlanta Monster / Monster: The Zodiac Killer
    Atlanta Monster / Monster: The Zodiac KillerFrom Tenderfoot TV and HowStuffWorks, 'Monster: The Zodiac Killer' dives into one of the most notorious, unsolved serial killing sprees in history.
    The Joe Rogan Experience
    The Joe Rogan Experience
    Joe Rogan's Weekly Podcast