CRM Radio by GoldMine

CRM Radio by GoldMine

Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen... Show More

Episodes

June 30, 2020 26 min

Most CRM users are only accessing 10% of a CRM’s capability. Because CRM systems are where the money is, users should learn about the other 90%.  Paul Petersen, GM of GoldMine CRM helps the listeners understand their under-used CRM software.

Why it Matters

Because CRM systems are where the money is, users should learn about the other 90% of the software

About Paul Petersen

Petersen is the general manager and vice president of the GoldM...

Read more
Share
Mark as Played

TODD COHEN IS THE WORLD'S LEADING VOICE ON SALES CULTURE

 

On the surface, it's common to say everyone in your company is in sales.  But Todd Cohen says why it's true and this industry leader in sales culture demonstrates it.  This program should be listened to by every C-Suite officer.

----more----

About Todd Cohen

A dynamic, engaging and motivational keynote speaker, Todd’s message is relevant to any organization striving ...

Read more
Share
Mark as Played

  

While CRM is the accepted tool for B2B, some companies still don't understand it. In this short podcast, CRM veteran Paul Petersen from Goldmine reminds the "have-nots" why CRM is indispensable. This show is for those B2B companies that have not adopted a CRM tool.

----more----

About Paul Petersen

Petersen is the general manager and vice president of the GoldMine.   His career spans working with sales & marketing sys...

Read more
Share
Mark as Played

Yes, small businesses are under siege. Pundit Gene Marks, also described as the polite contrarian, shares tactics for survival in a stressed economy and what SMBs should rethink their banking strategy. This program is for small to medium-sized business owners.

----more----

About Gene Marks Speaker. Columnist. Small Business Expert

Small business keynote speaker Gene Marks helps small business owners, executives, and managers understan...

Read more
Share
Mark as Played

 

We agree working at home is more productive than blowing an hour getting to work. Kevin Smith, a GoldMine Regional Manager talks about the benefits of a home office and how to maximize GoldMine CRM. This show is for salespeople. 

----more----

They discuss:

  • Using the GoldMine CRM tool for tasks you forgot
  • Updating the essentials
  • Using the calendar
  • Collaboration with management
  • How to be productive with delegation
  • How working at home is the...
  • Read more
    Share
    Mark as Played
    April 14, 2020 25 min

    Webinars are being slammed together and Zoom users have increased tenfold.  Internet radio listeners and podcasts subscribers are thirsting for information that doesn’t start with COVID-19 updates.  In the midst of this, blog readers have increased and are searching for problem solving hints and technology to make their business life, better in a post pandemic world.

    ----more----

    For this episode, Paul Petersen, GM of GoldMine CRM in...

    Read more
    Share
    Mark as Played

     

    If you have a CRM system, regardless of the provider,  it’s time to review its capabilities for features you don’t know you have for remote workers and reaching out to customers and prospects?  In this episode, GoldMine CRM Vice President and General Manager, Paul Petersen, talks with Goldmine CRM Administrator Dery Daye. 

    ----more----

    Dery says many suddenly virtualized workers are struggling to access vital company systems, but it...

    Read more
    Share
    Mark as Played
    March 30, 2020 24 min

     

    Working remotely is new to a lot of workers and their companies.  Some do it well because they have done it for many years; some flounder and struggle to implement the technology and work processes.  In this program, we hear from Paul Petersen the GM at GoldMine, his marketing manager Stacy Gentile, and CRM Radio’s studio producer, Paul Roberts, who discuss the dual challenges of technology and the human side of remote work. 

    ----m...

    Read more
    Share
    Mark as Played

    In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have recently returned from Content Marketing World in Cleveland, Ohio.

    There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters.  While there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there wer...

    Read more
    Share
    Mark as Played
    February 26, 2020 23 min

    In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman.   Both have just returned from Content Marketing World in Cleveland, Ohio, and while there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world. 

    There was a huge disconnect, both said, between the speakers and marketers in the trenche...

    Read more
    Share
    Mark as Played

    As the host, Paul Peterson reminds us, the C in CRM represents the customer, so having a CRM system integrated with accounting is a very positive benefit for a company’s sales management and salespeople.  In this interview, Paul talks with Joanne Wilson of The Trainers Advisory Network LTD.  They discuss the power of GoldMine CRM and its connection to QuickBooks. 

    ----more----

  • How salespeople and sales managers benefit from connectin...
  • Read more
    Share
    Mark as Played

    CRM Host Paul Petersen and Sales Lead Management Association founder Jim Obermayer discuss the modern definition of Sales Lead Management, how some companies are separating themselves from being defined as CRM solutions and what salespeople expect from marketing and sales management.  They discuss the crowded fields of CRM, Marketing Automation, ABM, and the resurrected field of sales lead management.

    Obermayer is also the President...

    Read more
    Share
    Mark as Played

    In this episode, Susan Finch talks with Paul Petersen about the lazy, studio mistakes people make when using social media. They forget it's a people to people media and try to automate posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction.

    Let's be honest, she goes on a few rants here because she's passionate about t...

    Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list.

    Justin J. Smal. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018 is interviewed by Paul Petersen, host of CRM Radio.  They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses.  Whether a business has five employees or hundreds, Smal says the...

    Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list.Growing Email Compliance Issues – GDPR, CASL, and CCPA – What?

    ----more----

    The database chicken has come home to roost and the results won’t be pretty for those that ignore it. Paul Petersen the host of CRM Radio interviews Dereck Lackey, managing director of Newport Thompson and Chairman of the Response Marketing Association. He is am...

    Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list.

    It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 Myths in Digital Marketing that cause the average company untold grief in lost opportunities.   In this program, host Stacy Gentile interviews Maggie Strevell, president of Naper Solutions.  

    Strevell is a well-known...

    Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list.

    The host for CRM Radio, Stacy Gentile, said that of all the guests he invited this year, Dora Lutz is the one he looked forward to most. She is the author of “The Aspirational Business” and the founder and president of GivingSpring. In this interview, Stacy asks and Dora answers:

  • The definition of an Aspirational Business Model
  • Why Aspi...
  • Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent CRM Radio program or choose from a list!

    Chad Pollitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hardcore paid performance marketing is stressed and moving up the funnel. What this means is content marketing is coming into it...

    Read more
    Share
    Mark as Played

    Add the CRM Radio skill to your Alexa capable device to play the most recent CRM Radio program or choose from a list!

     

    Host Paul Petersen interviews columnist and radio/TV personality Gene Marks about the technology winners and flops of 2019 and the things to watch out for in 2020. A good amount of time was spent on AI and how it is becoming pervasive in our lives and why we have to accept it. They talk about:

  • How AI is maturing even...
  • Read more
    Share
    Mark as Played

     

    Stacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council.

    With more than two decades of marketing experience, Gentile has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon plato...

    Read more
    Share
    Mark as Played

    Chat About CRM Radio by GoldMine

    Popular Podcasts

    13 Days of Halloween
    13 Days of Halloween
    Welcome to Hawthorne Manor. As our newest arrival, the caretaker himself (Keegan-Michael Key) will be providing a daily tour and introduction to another guest. Please remember to wear headphones throughout your stay. And make yourself at home. After all, this is it! A production of iHeartRadio, Blumhouse Television, and Grim & Mild from Aaron Mahnke.
    Halloween in Hell
    Halloween in Hell
    A scripted horror musical podcast, just in time for Halloween. Rock legend Tommy Lee stars as the Devil, featuring original music and performances by Machine Gun Kelly, iann dior, Dana Dentata, phem, and 24kGoldn. On Halloween, Satan lures three performers to his sadistic game show in Hell where they must perform or die. The winner returns to Earth. The losers will play out their showbiz careers in fiery hellfire and damnation.
    Stuff You Should Know
    Stuff You Should Know
    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2020 iHeartMedia, Inc.