CRM Tips from Two Pros - Paul Petersen and Stacy Gentile
Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Patrick Renvoise, Jill Konrath, Todd Cohen, Chad Pollitt , Shari Levitin and others to discuss the take-away tips about sales in general and CRM usefulness for sales and management. For instance:
Why management shouldn’t look at CRM as a policing toolWhy salespeople have to be honest with themselves about forecasting and the CRM tool helpsHow to make the CRM tool more usefulWhy a CRM tool makes ordinary salespeople betterWhy the CRM tool must be customized for your businessIt’s all about the data and that comes from the custom fieldsWhy lead attribution is difficult to pin downRegardless of AI advances, the human point of data entry is important
CRM Radio is hosted by Paul Petersen and the sponsor is Goldmine CRM broadcast on the Funnel Radio Channel.