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December 31, 2019 19 min

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Justin J. Smal. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018 is interviewed by Paul Petersen, host of CRM Radio.  They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses.  Whether a business has five employees or hundreds, Smal says they need a CRM. 


Why it Matters “The core philosophy is still there, having data all in one place, seeing all your communications in one place, all the interactions that you might have with leads or prospects of the customer and actually be able to call up a record to see their thoughts and interest really hasn’t changed.“

It is an interesting program for those who follow CRM applications and those who are still hunting for a CRM system that works for their needs.

Justin J. Smal

All-Ireland Business Foundation CRM Thought-leader and extensive CRM knowledge based on 25 years of delivering CRM solutions to a wide-range of businesses. Driven, personable and business savvy leader with an international background and a passion to enable business growth & transformation by delivering holistic CRM solutions for business large and small. Excellent presentation, customer relations and complex problem-solving skills.

Specialties: CRM Strategy • Zoho CRM • Strategic Planning • Technology Integration • Requirement & Business Analysis • Solution Development • Continuous Improvement • Organizational Change Management • Leadership • Motivation • Collaboration • Sales & Marketing • Customer Experience 

Contact Info

Justin J.’s Profile


  • com  (Company Website)
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  • jjsmal
  •  Dublin - 01 554 0251 | Boston - (857) 574-5780 | London -  020 3051 4806


    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.


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